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All Journal Jurnal Ilmiah Wahana Pendidikan Fundamentum: Jurnal Pengabdian Multidisiplin
Basar Maringan Hutauruk
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PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO DI E-COMMERCE SHOPEE (STUDI KASUS MASYARAKAT KABUPATEN BEKASI) Cindy Gabriella Gabriella; Basar Maringan Hutauruk
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 18 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8310631

Abstract

The purpose of this study is to analyze the influence of Celebrity Endorser, Brand Image and Online Customer Review on the purchase decision of Erigo Products in Shopee E-Commerce. The sampling technique used is purposive sampling, with a sample of 100 respondents. The analysis technique used in this study is quantitative data analysis with SPSS program version 25. Testing of this instrument uses validity and reliability tests. The results of the T (Partial) test show that Online Customer Review (X1) has a positive and significant influence, Brand Image (X2) has a negative and insignificant influence, and Online Customer Review has a positive but not significant influence on the purchase decision of Erigo Products in Shopee E-Commerce. The results of the R Square coefficient of determination show that Online Customer Review, Brand Image and Online Customer Review have an effect of 80.4% on the purchase decision of Erigo Products on Shopee E-Commerce.
PENGARUH BRAND IMAGE, GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOPI JANJI JIWA DI CIKARANG PUSAT Yusuf Indriyanto Indriyanto; Basar Maringan Hutauruk
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 18 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8330106

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh citra merek, gaya hidup dan harga terhadap keputusan pembelian Kopi Janji Jiwa di Cikarang Pusat. Populasi semua pengunjung kopi janji jiwa di Cikarang Tengah. dan teknik pengambilan sampel yang digunakan adalah metode accidental sampling, dengan jumlah sampel sebanyak 100 responden. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linier berganda dengan menggunakan program SPSS versi 25. Pengujian instrumen menggunakan uji validitas dan reliabilitas. Hasil penelitian uji t (parsial) menunjukkan bahwa brand image (X1), gaya hidup (X2) dan harga (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) kopi janji jiwa di Cikarang Pusat. Hasil koefisien determinasi R square menunjukkan bahwa brand image, gaya hidup dan harga berpengaruh sebesar 80,3% terhadap keputusan pembelian kopi janji jiwa di Cikarang Pusat. Pengaruh dominan pada keputusan pembelian tiga kopi janji jiwa adalah variabel harga (X3) memiliki t hitung sebesar 4.132.
Pemanfaatan Sampah Plastik Menjadi Ecobrick untuk Menumbuhkan Budaya Peduli Lingkungan dan Kreativitas di Desa Karangharja Laras Hinda Mulia Fadjri; Bayhaqi Bayhaqi; Rani Indriani; Basar Maringan Hutauruk
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 4 No. 3 (2026): Agustus: FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v4i3.1910

Abstract

The problem of plastic waste is still one of the environmental issues that needs attention because it can interfere with hygiene and potentially damage the environment if not managed properly. This community service activity aims to help the community understand and master how to manage plastic waste by utilising it as an ecobrick, as well as fostering the spirit of caring for the environment and a creative sense in Karangharja Village. Activities are carried out in a way that involves participation and provides education through several stages such as observing and identifying problems, coordinating and preparing, socialising, collecting and sorting plastic waste, making and inspecting ecobricks, designing and building ecobrick monuments, evaluating, and ensuring the program remains sustainable. The results of the activity show that the public is increasingly understanding the importance of sorting and managing plastic waste, and the participants are increasingly proficient in making ecobricks. Plastic waste that has been collected and processed is successfully converted into ecobrick, then organised into an ecobrick monument as a physical result of the activity. In addition to making real things, this activity also helps to improve creative thinking skills, invite people to participate, work together, and help each other. The ecobrick monument is expected to be a means of learning and a visual reminder for the people of Karangharja Village, thus helping to form habits in managing waste in a more responsible and sustainable manner.
Co-Authors Bayhaqi Bayhaqi Cindy Gabriella Gabriella Laras Hinda Mulia Fadjri Rani Indriani Yusuf Indriyanto Indriyanto