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All Journal Jurnal Ilmiah Wahana Pendidikan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Girycki Sana Aleffin
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pembuatan Teknologi Tepat Guna Spinner Sebagai Alat Peniris Minyak Bawang Goreng Girycki Sana Aleffin; Niniek Imaningsih; Cholid Fadil
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 19 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8396447

Abstract

Shallots are one of Ngadiboyo Village's crops that support the lives of people who work as farmers. This crop is also the leading crop of the Rejoso sub-district, including Ngadiboyo village itself. Shallots are the main ingredient in fried shallot products. The fried shallot production business centered in Ngadiboyo Village has considerable potential for growth, if accompanied by the availability of abundant ingredients, a production process supported by the availability of adequate equipment, and an appropriate marketing strategy. This production activity continues to develop by facing various obstacles, one of which is in the packaging process where the packaged fried onions release residual frying oil, requiring Appropriate Technology (TTG) in the form of a Spinner or oil drainer. So the author and KKN-T Group 68 students from the National Development University "Veteran" of East Java, designed a tool to help Ngadiboyo MSMEs drain the oil in fried onions to improve quality. This tool assembly activity requires several tools and materials that are easily available and affordable.
Branding UMKM Desa Ngadiboyo Melalui Logo Baru Hendra Maulana; Davina Azalia Erson; Wilda Cahyani Sukma; Narendra Pasha Maulana; Girycki Sana Aleffin; Yurisa Wianuari
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.340

Abstract

MSME (micro, small, and medium enterprises) branding is one the most crucial aspects to a business operation. Branding can help improve the sales number by increasing brand awareness among the public. This research is conducted in the village of Ngadiboyo, Rejoso sub-district, Nganjuk regency. The main purpose of this research is to provide elucidation to the local MSMEs owner regarding logo branding that would play an important role of increasing their sales figures and as a marketing tool towards their potential customers. This is a descriptive research to explain each stage conducted by the researcher in a detailed manner. This research was conducted in order to have an affective and cognitive impact. This is effective in providing an understanding of logo branding to MSME actors. This research is expected to be able to make MSME owners realize the importance of logo branding in business development.
Co-Authors Cholid Fadil Davina Azalia Erson Maulana, Hendra Narendra Pasha Maulana Niniek Imaningsih Wilda Cahyani Sukma Yurisa Wianuari