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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal BisTek Pertanian : Agribisnis dan Teknologi Hasil Pertanian
Davina Azalia Erson
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Branding UMKM Desa Ngadiboyo Melalui Logo Baru Hendra Maulana; Davina Azalia Erson; Wilda Cahyani Sukma; Narendra Pasha Maulana; Girycki Sana Aleffin; Yurisa Wianuari
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.340

Abstract

MSME (micro, small, and medium enterprises) branding is one the most crucial aspects to a business operation. Branding can help improve the sales number by increasing brand awareness among the public. This research is conducted in the village of Ngadiboyo, Rejoso sub-district, Nganjuk regency. The main purpose of this research is to provide elucidation to the local MSMEs owner regarding logo branding that would play an important role of increasing their sales figures and as a marketing tool towards their potential customers. This is a descriptive research to explain each stage conducted by the researcher in a detailed manner. This research was conducted in order to have an affective and cognitive impact. This is effective in providing an understanding of logo branding to MSME actors. This research is expected to be able to make MSME owners realize the importance of logo branding in business development.
Analisis Kelayakan Usahatani Bawang Merah Di Desa Ngadiboyo Kecamatan Rejoso Kabupaten Nganjuk Davina Azalia Erson; Fatchur Rozci
BiSTeK Pertanian Vol 10 No 1 (2023): Juni : Jurnal BisTek Pertanian
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/bistek.v10i1.62

Abstract

Shallots are one of the important and strategic horticultural commodities in influencing the Indonesian economy, so it is necessary to carry out an agribusiness feasibility analysis that can provide an overview of whether the business is economically profitable so that it can be said that it is feasible or not feasible to continue doing it. This research was conducted for 3 (three) months from March to May 2023 on a demonstration plot in Ngadiboyo Village, Rejoso District, Nganjuk Regency. The purpose of this research is to analyze the feasibility of shallot farming in Ngadiboyo Village. The results showed that the shallot farming in Ngadiboyo Village was profitable with a total profit of IDR 13,948,150/season. From the BEP, the production BEP is 783 kg, the price BEP is IDR 7,322, the R/C value is 2.1, and the B/C value is 1,1. With these calculations it can be concluded that shallot farming in Ngadiboyo Village is feasible.
Co-Authors Fatchur Rozci Girycki Sana Aleffin Maulana, Hendra Narendra Pasha Maulana Wilda Cahyani Sukma Yurisa Wianuari