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All Journal JPNM : Jurnal Pustaka Nusantara Multidisiplin INTERACTION: Jurnal Pendidikan Bahasa
Hermawan Yulianto
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Digital Power and the Regime of Truth: A Foucauldian Analysis of Algorithmic Journalism Henry Sianipar; Hermawan Yulianto; Hasan Mukti Iskandar; Alexander Seran
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 1 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i1.3825

Abstract

Algorithmic journalism has transformed the Indonesian digital media landscape, creating a paradox between the democratization of information and the restriction of freedom. This study analyzes the phenomenon through the lens of Michel Foucault's theory of power, using a qualitative research method with a critical constructionism paradigm. The study of platforms such as Detik.com, TikTok, and Facebook reveals that algorithms operate as a “digital panopticon,” monitoring and disciplining user behavior through biopower technology. Filter bubbles and algorithmic bias create a “regime of truth” that shapes digital subjectivity and controls the distribution of information. However, Foucault's concept of parrhesia offers strategies of resistance through digital literacy and self-management practices. This research contributes to understanding algorithms not as neutral technical instruments but as power mechanisms that shape digital social reality. The practical implications include developing algorithmic transparency regulations and strengthening public participation in technology oversight.
Strategi Pemasaran Nadya Shavira melalui Platfrom Media Instagram @camille.beauty Agung, Maya Greciana; Agung Raharjo; Hermawan Yulianto
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 3 No. 3 (2025): October : Jurnal Pustaka Nusantara Multidisiplin
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v3i3.755

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang diterapkan oleh Nadya shavira dalam mempromosikan brand kecantikan Camille beauty melalui platfrom media sosial Instagram @Camille.beauty.Latar belakang penelitian ini didasarkan pada fenomena pergeseran startegi promosi dan metode konvensional ke media digital. Khususnya Instagram, yang di nilai lebih efektif dalam menjangaku konsumen muda. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan konstruktivisme. Teknik pengumpulan data dilakukan melalui observarsi, wawancara, dokumentasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa strategi pemasaran yang digunakan mencakup empat komponen utama dalam teori pemasaran 4c yaitu, channel, content, communication, dan community. Camille beauty berhasil membangun brand awareness melalui konten visual yang menarik, interaksi langsung dengaAn followers melalui fitur live dan stories, serta kampanye melibatkan influencer dan event offline. Meskipun demikian, terdapat beberapa tantangan seperti persaingan konten di media sosial dan ketidakefekifan pemasaran melakui platfrom Instagram. Penelitian ini menyimpulkan bahwa pemanfaatan unstagram sebagai media komunikasi pemasaran digital terbukti efektif dalam membangun kedekatan emosional dengan konsumen dan meningkatkan penjualan produk kecantikan Camille beauty.
Co-Authors Agung, Maya Greciana Alexander Seran Chatarina Umbul Wahyuni Hasan Mukti Iskandar Henry Sianipar