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All Journal Prosiding National Conference for Community Service Project Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Anastasya Pakpahan
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education

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Kegiatan Sosialisasi Pemilu kepada Calon Mahasiswa Baru Universitas Internasional Batam Rifqi Arrafif; Junior Ikhlas; Naila Mataya Dinanthi; Nadia Lysion; Heni Utari Setianingrum; Ilena Nurpavitia; Syasya Tri Puspita Dewi; Angelica Cleryn Cesy; Cindy Meissa Jovanka Sihotang; Ayudistira Amanda; Anastasya Pakpahan; Chornelia Ruth Lakalapai; Rafif Shagufta; Febby Amanda Pakpahan; Novit Cahyesi Duha; Stefanus Imanuel Malik; Kelvin Jonatan; Stan ley; Hari Sutra Disemadi
National Conference for Community Service Project (NaCosPro) Vol 5 No 1 (2023): The 5th National Conference for Community Service Project 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v5i1.8315

Abstract

Pelaksanaan kegiatan sosialisasi pemilu kepada mahasiswa baru dilaksanakan di Universitas Internasional Batam. Sosialisasi ini bertujuan untuk mengenalkan program pemilu yang akan dilakukan pada tahun 2024 mendatang. Bekerja sama dengan mitra, mahasiswa memberikan pengajaran dan pembekalan untuk mahasiswa baru dalam pelaksanaan pemilu dan pemahaman mengenai agenda pemilu yang wajib diikuti bagi siswa yang telah memenuhi kriteria dalam memilih. Dengan edukasi yang dilakukan, siswa dapat mencermati bagaimana tahapan pemilu serta pengawasan yang ketat untuk menyukseskan kegiatan tersebut.
Faktor-Faktor Yang Mempengaruhi Loyalitas Konsumen Untuk Menginap di Hotel Bintang 4 Kota Batam Anastasya Pakpahan; Renza Fahlevi; Fitriana Aidnilla Sinambela
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10461

Abstract

The tourism industry in Batam City plays a crucial role in fostering the local economic growth, specifically through the hospitality sector, with four-star hotels being a key accommodation choice for travelers. The increasing competition requires hotels to grasp the elements that influence customer satisfaction and loyalty, which are critical issues for sustaining business operations. This study aims to examine how service quality, facilities, and pricing impact the satisfaction and loyalty of customers at four-star hotels in Batam City. A quantitative approach was employed, utilizing a survey method, where data was gathered via an online questionnaire from 150 respondents who have stayed at four-star hotels in Batam City. Data analysis was carried out using the Partial Least Square (PLS) method, supported by SmartPLS 4 software. The findings indicate that both service quality and facilities have a positive and significant effect on customer satisfaction, while service quality, facilities, and customer satisfaction positively and significantly influence customer loyalty. In contrast, pricing does not have a significant effect on either customer satisfaction or loyalty. The conclusion of this study highlights that enhancing service quality and facilities is a key factor in fostering customer satisfaction and loyalty at four-star hotels in Batam City.
Co-Authors Angelica Cleryn Cesy Ayudistira Amanda Chornelia Ruth Lakalapai Cindy Meissa Jovanka Sihotang Disemadi, Hari Sutra Fahlevi, Renza Febby Amanda Pakpahan Heni Utari Setianingrum Ilena Nurpavitia Junior Ikhlas Kelvin Jonatan Nadia Lysion Naila Mataya Dinanthi Novit Cahyesi Duha Rafif Shagufta Rifqi Arrafif Sinambela, Fitriana Aidnilla Stan ley Stefanus Imanuel Malik Syasya Tri Puspita Dewi