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All Journal JPB KENDALI: Economics and Social Humanities Jurnal Ilmiah Teknik Informatika dan Komunikasi
Tikka Muslimah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI LINTAS BUDAYA KONSULTAN PUBLIC RELATIONS PERUSAHAAN MINYAK DAN GAS BUMI DALAM MENGHADAPI PERBEDAAN BUDAYA PADA PELAKSANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY Tikka Muslimah
JURNAL PURNAMA BERAZAM Vol 5 No 1 (2023): EDISI OKTOBER 2023
Publisher : PROGRAM STUDI ILMU KOMUNIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/ilkom.v5i1.914

Abstract

Public relations activities in a company can be carried out by a public relations consultant. Public relations consultants have the same duties and functions as public relations from a division of a company. Oil and gas companies owned by the government in Indonesia also use public relations consultants who are focused on implementing CSR programs. Despite using a public relations consultant, this oil and gas company has received many awards for its achievements in the field of CSR. In the program implementation process, public relations consultants face cultural differences from the various areas that are the program's targets. But the public relations consultant must have a strategy in dealing with these differences. This research uses a qualitative approach with the case study method. The results of this study indicate that each region has different cultural constraints. There are different characteristics between Javanese and Papuan people as recipients of the CSR program. So that the public relations consultant must adjust the way of communicating a program, namely in Low Context or High Context. In addition, the public relations approach used by CSR practitioners is a collaborative approach.
Antara Kemudahan dan Kekhawatiran: Studi Fenomenologis tentang Perilaku Penolakan Pembayaran Nontunai oleh Pelaku UMKM Laila, Rafa; Tikka Muslimah
KENDALI: Economics and Social Humanities Vol. 3 No. 3 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i3.710

Abstract

Penelitian ini bertujuan mengkaji perilaku penolakan transaksi nontunai pada pedagang UMKM di Kabupaten Karawang menggunakan pendekatan fenomenologi. Data dikumpulkan melalui wawancara mendalam, observasi, dan studi literatur, dengan fokus pada pengalaman komunikasi pedagang saat menolak pembayaran nontunai serta makna yang mereka berikan terhadap transaksi tersebut. Hasil penelitian menunjukkan bahwa alasan penolakan bervariasi, mulai dari keterbatasan pemahaman teknologi, kebiasaan pelanggan yang masih menggunakan tunai, hingga kekhawatiran terhadap keamanan. Komunikasi penolakan dilakukan secara terbuka dan tidak menimbulkan konflik. Transaksi nontunai dimaknai secara subjektif, tergantung pengalaman dan konteks sosial. Beberapa pedagang menyadari kemudahan yang ditawarkan, namun tetap memilih tunai demi kenyamanan operasional. Pemaknaan diri sebagai pelaku usaha menjadi dasar sikap tersebut. Penelitian ini merekomendasikan peningkatan literasi keuangan dan penguatan infrastruktur digital untuk mendukung adopsi sistem pembayaran nontunai di kalangan UMKM.
Pemanfaatan Media Sosial sebagai Strategi Komunikasi Pemasaran Zumba: Studi pada Akun Instagram @lizanataliaofficial Putri Ruciraswa Ruwita; Tri Widya Budhiharti; Tikka Muslimah
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1273

Abstract

This study aims to explore the marketing communication strategy used by the Instagram account @lizanataliaofficial in raising public awareness about the importance of Zumba exercise. The research adopts a qualitative method with a descriptive approach and uses the AIDA (Attention, Interest, Desire, Action) model as the theoretical framework. Data were collected through observation, in-depth interviews with six informants, and documentation. The results reveal that @lizanataliaofficial successfully gains attention through engaging and energetic visual content, builds interest with educational information about Zumba, evokes desire by sharing personal experiences and follower testimonials, and prompts action by encouraging followers to participate in Zumba classes and events. This strategy not only increases awareness of the importance of exercise but also fosters an active community on social media. The study indicates that social media can serve as an effective tool for promoting a healthy lifestyle through structured communication strategies.
Strategi Komunikasi Interpersonal Frontliner dalam Membangun Loyalitas Pelanggan di Naughty Accessories Mall Karawang Central Plaza Indri Karisa Putri; Firdaus Yuni Dharta; Tikka Muslimah
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1316

Abstract

This study aims to examine the interpersonal communication strategies applied by frontliners at Naughty Accessories Mall Karawang Central Plaza in building customer loyalty. The research is motivated by the increasing customer demand for excellent service and the intense competition among brands in the retail accessories industry. The method used is a descriptive qualitative approach with in-depth interview techniques and participatory observation. The results show that the interpersonal communication strategy, which includes Joseph DeVito’s five dimensions—openness, empathy, supportiveness, positiveness, and equality—effectively builds emotional closeness, creates comfort, and increases repurchase intensity. Frontliners at Naughty do more than sell products; they create a pleasant shopping experience. This finding is reinforced by Peter Blau's social exchange theory, which explains that loyalty is formed when customers feel the benefits they receive outweigh the sacrifices they make.
Co-Authors Firdaus Yuni Dharta Indri Karisa Putri Laila, Rafa Putri Ruciraswa Ruwita Tri Widya Budhiharti