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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Indonesia
Indra Legiyanti
Universitas dr. Soebandi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengelolaan Usaha Pada Usaha Mikro Kecil Menengah Dengan Strategi Pemasaran Pada UMKM “X” Di Kelurahan Jember Lor Endang Lifchatullaillah; Nely Supeni; Indra Legiyanti
jurnal ABDIMAS Indonesia Vol. 1 No. 3 (2023): September: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i3.352

Abstract

Community Service is a lecturer's obligation which must be carried out as an implementation and recognition of the Tridharma of Higher Education, and is a lecturer's concern for environmental sustainability and the existence of community life. One form of concern from researchers which focuses on the community economic sector is still being carried out in order to play a role in the development of the nation's economy. The methodological approach used by researchers is to provide counseling and assistance to micro, small and medium business actors in managing their businesses with marketing strategies to increase profitability in their businesses. Micro, Small and Medium Enterprises (MSMEs) are one of the economic implementers that give color to Indonesia. The number of MSMEs is increasing every year and has absorbed a lot of workers. The existence of MSMEs is part of human life activities to meet their daily needs as well as their existence in the era of economic globalization and the ability to survive in the face of the economic crisis and during the Covid-19 pandemic. Marketing also requires a strategy that will later be able to win a battle. Because he considers that there are many opponents in the market field who have similarities in their business and should not be turned off. As in the Pancasila economic system, fellow market players should have a sense of mutual care from large entrepreneurs towards smaller entrepreneurs. Therefore, it is necessary to have a Grand Strategy and a Core Strategy or what is called a Core Strategy. (Buchari, 2018) Almost every month MSMEs in the Jember Lor area continue to increase, more people choose business as a way to gain financial income for the family. However, MSME business is still carried out conventionally without any thought for the development of the business. As explained above, assistance is needed for MSME business actors who are willing to become respondents to gain knowledge about marketing strategies in order to increase profits and ensure that their business can survive and develop.
PEMANFAATAN GALON BEKAS SEBAGAI POT TANAMAN OBAT KELUARGA Mohammad Fanani; Stivaniyanti Atmanegara; Endang Lifchatullaillah; Indra Legiyanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.43539

Abstract

Fenomena limbah botol bekas, gelas plastik, dan gallon bekas memberi inspirasi bagi masyarakat kreatif untuk dimanfaatkan lagi menjadi sesuatu yang memiliki nilai eksotik. Memilah-milah limbah botol yang setiap hari bertambah berkontribusi pada pencemaran lingkungan, oleh karenanya masyarakat dihimbau untuk turut serta memikirkan pengurangan dampak lingkungan yang akan terjadi. Diketahui bersama bahwa limbah dari botol plastik merupakan limbah yang dikatakan sebagai limbah anorganik dengan wujud padat yang akan sulit teruraikan, karena bahan yang digunakan adalah  berupa bahan non-hayati atau bahan kimia. Masalah pengelolaan limbah botol plastik atau gallon bekas air mineral yang dapat dibagi menjadi tiga, yaitu  Reduce, Reuse, dan Recycle. Peneliti turut serta untuk menerapkan konsep 3 R tersebut dan turut berkontribusi dengan kegiatan yang dapat mengurangi jumlah limbah botol dan gallon bekas yang telah menjadi masalah di lingkungan, serta sirkular ekonomi serta turut menjaga keseimbangan ekosistem di lingkungan, Adapun kegiatan yang dilakukan dengan mengelola kembali (Reuse) limbah galon menjadi barang yang memiliki nilai ekonomis dalam bentuk pot tanaman obat bagi keluarga di sekitar perumahan Jember Permai 3 Kecamatan Sumbersari.Target luaran yang dicapai dari penelitian ini adalah dihasilkannya publikasi ilmiah dalam jurnal nasional ber-ISSN dan HAKI.
Co-Authors Endang Lifchatullaillah Mohammad Fanani Nely Supeni Stivaniyanti Atmanegara