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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnalika : Jurnal Ilmu Komunikasi
Melisa Agustina
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Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Komunikasi Pemasaran Bolu Amor Sukabumi dalam Meningkatkan Brand Awarenessdi Masa Pandemi Covid-19 Affan Neskisyah Ramadhan Neskisyah; Melisa Agustina
Jurnalika : Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2023): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika7268

Abstract

Bolu Amor Sukabumi implemented Integrated Marketing Communication to increase brand awareness during the Covid-19 pandemic. This research describes Bolu Amor Sukabumi's marketing communication strategy in strengthening brand awareness. The concept of Integrated Marketing Communication (IMC) was used as the basis of this research, involving various marketing activities. A qualitative method with a descriptive approach was used, as well as purposive sampling for the selection of four main informants. The research revealed six elements of integrated marketing communication implemented by Bolu Amor Sukabumi. First, in the advertising aspect, Bolu Amor Sukabumi focuses on the use of posters, banners, and social media to reach the audience. Second, the Publicity and Public Relations aspect involves collaboration with the wider community, although publicity still needs to be improved. Third, Sales Promotion attracts customers through various attractive promotions. Fourth, Direct Marketing utilizes electronic shopping and practical payment systems. Fifth, Event and Experience involves sponsorship of government activities, schools, charity events, and community empowerment. Sixth, Online and Social Media Marketing involves platforms such as Instagram, Facebook, and TikTok, with a dedicated team producing unique content and attractive designs. In conclusion, Bolu Amor Sukabumi adopted IMC strategies with various approaches to strengthen brand awareness amidst the pandemic.
Pemanfaatan Media Digital Berbasis Web Assemblr Studio Sebagai Inovasi Pembelajaran Di Era Merdeka Belajar Laili Maghfirotul Hamidah; Sindi Ambarwati; Melisa Agustina; Syarifah Muzammil; Anisa Ulfah
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 3 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i3.91782

Abstract

Aktivitas belajar di era digital semakin banyak menggunakan berbagai media pembelajaran berbasis teknologi. Penelitian ini bertujuan untuk menganalisis penggunaan media digital berbasis web, yaitu Assemblr Studio, sebagai inovasi dalam pembelajaran di era Merdeka Belajar. Metode penelitian yang digunakan adalah studi literatur dengan menelaah berbagai sumber pustaka terkait. Prosedur penelitian mencakup pengumpulan data, analisis konten, dan sintesis informasi. Hasil penelitian menunjukkan bahwa Assemblr Studio menyediakan fitur interaktif yang mendukung kreativitas dan pengembangan keterampilan digital siswa, meskipun juga menghadirkan beberapa tantangan dalam penerapannya. Kesimpulannya, penggunaan Assemblr Studio sebagai media pembelajaran digital memiliki potensi besar untuk menciptakan pengalaman belajar yang bermakna, namun membutuhkan strategi yang tepat dalam penerapannya
Co-Authors Affan Neskisyah Ramadhan Anisa Ulfah Laili Maghfirotul Hamidah Sindi Ambarwati Syarifah Muzammil