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All Journal Jurnal Pengabdian Dharma Wacana Taawun: Jurnal Pengabdian kepada Masyarakat
Bambang Arianto
Institute for Digital Democracy (IDD) Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Medicine & Pharmacology Social Sciences Other

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Revitalisasi Wisata Religi Petilasan Nyi Mas Gamparan dan Sumur Ciwasiat Berbasis Social Media Marketing Ita Rosita Wahyiah; Muhammad Ikrom Alrasid; Suherman Arifin; Suci Aprilianti; Bambang Arianto
Jurnal Pengabdian Dharma Wacana Vol 4, No 2 (2023): Jurnal Pengabdian Dharma Wacana
Publisher : Yayasan Pendidikan dan Kebudayaan Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37295/jpdw.v4i2.424

Abstract

Wisata religi menjadi salah satu sektor yang bisa direvitalisasi oleh pemerintahan desa untuk memperkuat fundamental ekonomi desa. Revitalisasi wisata religi tidak sebatas pada penataan infrastruktur, tetapi juga memperkuat promosi agar semakin dikenal oleh publik. Pemanfaatan media sosial menjadi alternatif terbaik dalam memperkuat revitalisasi wisata religi berbasis nilai Kebantenan. Hal itu disebabkan media sosial merupakan saluran yang banyak digunakan oleh generasi internet dan efektif dalam pemasaran era digital. Dalam pengabdian masyarakat di Desa Tanjungsari, Kabupaten Serang yang dilaksanakan pada tanggal 3 Agustus 2023, telah diberikan pendampingan tentang penggunaan social media marketing sebagai strategi revitalisasi wisata religi petilasan Nyi Mas Gamparan dan Sumur Ciwasiat. Pendampingan dimulai dengan pembuatan platform Instagram dan edukasi tentang langkah teknis pemanfaatan media sosial. Mulai dari tata kelola media sosial, manajemen admin, konten kreatif, copywriting, dan manajemen viral. Dari hasil kegiatan ini diketahui bahwa penguatan dan penerapan social media marketing dapat berkontribusi merevitalisasi wisata religi petilasan Nyi Mas Gamparan dan Sumur Ciwasiat di Desa Tanjungsari, Kabupaten Serang.
Tata Kelola Media Sosial Bagi Penguatan Sistem Pemerintahan Desa Tanjungsari Kabupaten Serang Ita Rosita Wahyiah; Elly Rohayani Lestari; Welni Desrinayanti Bate’e; Rifky Ilham; Bambang Arianto
TAAWUN Vol. 3 No. 02 (2023): TA'AWUN AUGUST 2023
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v3i02.495

Abstract

The use of social media has created various dependencies in all sectors of life, especially for strengthening the government system. This is because social media can be the most important information channel for strengthening the rural governance system. However, the main obstacle faced in using social media is the competence and knowledge possessed by village government officials. This service aims to enable village government staff to utilize social media to strengthen the government system, especially as an information channel. In community service in Tanjungsari Village, Serang Regency which was held on 28th July 2023, assistance was provided regarding social media management. The method used in this service is participatory counseling and mentoring. This assistance provided various knowledge about social media governance techniques, starting from admin management, creative content, copywriting, and viral management. The success of this activity can be seen in Village Government officials who can manage social media as village information channels and create creative content. From the results of this activity, it is known that social media governance can strengthen the government system in Tanjungsari Village, Serang Regency.
Co-Authors Elly Rohayani Lestari Ita Rosita Wahyiah Mohamad Ikrom Arasid Rifky Ilham Suci Aprilianti Suherman Arifin Welni Desrinayanti Bate’e