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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Gideon christopher sondakh gideon
universitas sam ratulangi manado
Economics, Econometrics & Finance

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THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH, PRICE, AND PRODUCT KNOWLEDGE ON CUSTOMER LOYALTY Gideon christopher sondakh gideon; James D. D. Massie; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

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Abstract

Customer loyalty influences the journey of business success in the future. Electronic Word-Of-Mouth, Price, Product Knowledge are the parts and determine on Customer Loyalty. The purpose of this study was to researcher know how electronic word-of-mouth, price, product knowledge influence customer loyalty study case YOIIIDRINK MDC. Respondents based on who buy more than once, Boba drink fan, consumer aged 11-25 years domiciled in Manado. The population in this study were 100 respondents. The sample in this study used purposive sampling. The analyzer uses multiple linear regression. Hypothesis testing used the T test and F test. The results showed that how satisfaction customer loyalty about electronic word-of-mouth, price, product knowledge and the owner to increase improvement in product must take care of several aspects provided to provide and determine the level of customer satisfaction about the product   Keywords: electronic word-of-mouth, price, product knowledge, customer loyalty
Co-Authors James D. D. Massie Maria V. J. Tielung