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EVALUATING INTERNAL CSR USING IMPORTANCE AND PERFORMANCE ANALYSIS AT PT. MEARES SOPUTAN MINING Gabriel Sepnatali Honief Tuilan; James D. D. Massie; Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

The purpose of this research is to evaluating internal CSR using importance and performance analysis at PT. Meares Soputan Mining. This research used quantitative method. 31 samples were collected with questionnaire distributed to the employee of PT. Meares Soputan Mining. The result of this research shows that the importance and performance of internal CSR refers to the actions that corporations choose to take to satisfy the expectations of employees, actively fulﬁll and improve organizational fairness regarding employees (such as improving the happiness and satisfaction of employees’ health), and ensure work safety and the growth and development of employees and 5 points Likert scale was used to help the data analysis in this research for importance and performance.

ANALYZE THE EFFECT OF VISUAL MERCHANDISING AND BRAND IMAGE ON CUSTOMER PURCHASE INTENTION CASE STUDY: STARBUCKS CUSTOMER IN MANADO CITY Fabio Falentino Kamu; James D. D. Massie; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

This research aims to analyze the effect of visual merchandising, and brand image on customer purchase intention at Starbucks Customer in Manado. The independent variables used in this research are visual merchandising and brand image, while the dependent variable is purchase intention. This research uses primary data obtained from questionnaires measured with the Likert Scale. The sample is customer who have shopped in Starbucks Manado. Test instruments are performed usingV alidity and Reliability Tests. The regression result show that visual merchandising and brand image have a positive and significant effect on purchase intention through Starbucks Manado. Keyword: visual merchandising, brand image, purchase intention

ANALISIS KUALITAS LAYANAN, CITRA PERUSAHAAN SERTA PERAN INTERNET BANKING BAGI KEPUASAN NASABAH (STUDI KASUS PADA BANK BRI UNIT TOMBATU) Herlina Efrilia Seke; James D. D. Massie; Ferdy Roring
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Di era yang semakin maju ini, banyak orang yang mulai menggunakan teknologi untuk berinteraksi salah satunya bertransaksi. Bertansaksi dalam perbankan kini dilakukan dengan mudah salah satunya menggunakan smartphone. Oleh sebab itu, perusahaan harus mampu bersaing dengan meningkatkan kualitas layanan untuk reputasi citra perusahaan yang baik di mata nasabah dengan dukungan peran Internet Banking demi terwujudnya kepuasan nasabah. Tujuan penelitian ini adalah untuk mengetahui Kualitas Layanan, Citra Perusahaan serta peran Internet Banking bagi kepuasan nasabah Bank BRI Unit Tombatu. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Pengumpulan data dilakukan diantaranya kuesioner serta studi kepustakaan. Objek dalam penelitian ini Bank BRI Unit Tombatu, yang diambil sebanyak 100 responden. Teknik sampling yang digunakan yaitu teknik purposive sampling. Hasil dari penelitian ini berdasarkan hasil uji F diketahui artinya variabel kualitas layanan, citra perusahaan dan Internet Banking secara simultan berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan hasil olah data, Variabel kualitas layanan secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, kemudian Variabel Citra perusahaan secara parsial berpengaruh negative dan tidak signifikan terhadap kepuasan nasabah dan yang terakhir variabel Internet Banking secara parsial berpengaruh positif dan signifikan terhadap kepuasan nasabah. Kata Kunci: kualitas layanan, citra perusahaan, internet banking, kepuasan nasabah

THE EFFECT OF TOURISTS MOTIVATION AT BATU ANGUS NATIONAL PARK REVISIT INTENTION Kezia Eunike Sumendap; James D. D. Massie; Merinda H. C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 02 (2023): JE. Vol 11 No 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i02.48417

In recent years, there has been a significant increase in the popularity of water-based tourism in Manado, particularly in the form of water sports and diving activities. Manado is known for its stunning marine biodiversity, including coral reefs, a variety of fish species, and other sea creatures. This has attracted a growing number of tourists, both domestic and international, seeking to explore the underwater world and enjoy the natural beauty of the area. This study aimed to explore the effect of tourists' motivation on their revisit intention to Batu Angus National Park, a popular tourist destination in Indonesia. Using a quantitative research approach, data was collected through a survey questionnaire distributed to tourists who had previously visited the park around 100 sample. The study findings indicated that the variable push motivation and pull motivation are significanlty influenced the variable revisit intention to the park. The study provides useful insights for park management and policymakers to enhance visitors' experience by catering to their motivational needs, which in turn can increase their revisit intention and boost tourism development in the region. Additionally, improving facilities such as adding more benches, rest areas, and public restrooms would provide greater convenience and comfort to visitors. These enhancements would not only attract more tourists to the park but also increase their revisit intention, which could potentially boost tourism development in the region. Keywords: push motivation, pull motivation, revisit intention

THE INFLUENCE OF EMPLOYEE COMPETENCE AND CORPORATE CULTURE ON THE PERFORMANCE OF MANAGEMENT AT PT. PLN (PERSERO) UNIT INDUK WILAYAH (UIW) SULUTTENGGO Verel Mawei; James D. D. Massie; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49291

Human resources is one of the most important factors in running an organization because the success or failure of an organization is determined by the effectiveness and efficiency (performance) of its human resources. To determine that employees have high performance, it is certainly inseparable from the role of employee competencies and corporate culture. This study discusses the influence of employee competencies and corporate culture on performance of management at PT. PLN (Persero) Unit Induk Wilayah Suluttenggo. In this study, there are 33 employees who are all in Low-Level Management positions, so 33 samples were taken as research samples. This research is quantitative research using multiple linear regression analysis. The results show that competence has insignificant impact on performance of management, while corporate culture has a positive and significant impact on performance of management. Competence and Corporate Culture simultaneously have a positive and significant impact on Performance of Management. Keyword: competence, corporate culture, performance of management

THE DISINTEREST OF RENTING RUSUNAWA IN BITUNG CITY Ressa Rotinsulu; James D. D. Massie; Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49293

The rapid population growth in the city of Bitung has led to an increase in land prices. In response to this, the government of Bitung city created a residential facility, namely Rusunawa or also called Simple Rent Flats, Rusunawa is a place to live for low-income people. This study aims to find the reason why people in bitung city not interested in renting Rusunawa. This study use Descriptive Qualitative method, by collecting the data from the company, interview with the employee’s, and interview with people who choose to live in boarding house. The results of this study will be the reason why people choose to live in boarding house instead of Rusunawa and will be useful for the company in order to increase their occupants. Keyword: purchase intention

ANALYSIS OF CUSTOMERS LOYALTY ON ONLINE SHOPPING PLATFORM DURING PANMDEMIC COVID 19 (CASE STUDY LAZADA ONLINE SHOPPPING PLATFORM) Jurgen Parera; James D. D. Massie; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51367

The objective of this research is to analyze the customer loyalty on online Shopping Platform Lazada. The sample taken are 11 customer of online shopping platform in University of Sam Ratulangi Manado and from the 4 indicator-Customers tend to use services frequently, Customers are willing to return to use the services, Customers are not interested in switching, Customers will provide positive information to others, Customers will recommend to others that can be collude almost all of the sample are considered as a loyal customer of Lazada customers demonstrate that all those factors, of Customer Loyalty Keywords: customer loyalty

THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH, PRICE, AND PRODUCT KNOWLEDGE ON CUSTOMER LOYALTY Gideon christopher sondakh gideon; James D. D. Massie; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Customer loyalty influences the journey of business success in the future. Electronic Word-Of-Mouth, Price, Product Knowledge are the parts and determine on Customer Loyalty. The purpose of this study was to researcher know how electronic word-of-mouth, price, product knowledge influence customer loyalty study case YOIIIDRINK MDC. Respondents based on who buy more than once, Boba drink fan, consumer aged 11-25 years domiciled in Manado. The population in this study were 100 respondents. The sample in this study used purposive sampling. The analyzer uses multiple linear regression. Hypothesis testing used the T test and F test. The results showed that how satisfaction customer loyalty about electronic word-of-mouth, price, product knowledge and the owner to increase improvement in product must take care of several aspects provided to provide and determine the level of customer satisfaction about the product Keywords: electronic word-of-mouth, price, product knowledge, customer loyalty

CRACKING THE CODE TO SHOPEE PURCHASES: ANALYZING THE INFLUENCE OF REVIEW CONTENT AND E-SERVICE QUALITY ON USER PURCHASE DECISION IN MANADO CITY Viona Echaristy Haluti; James D. D. Massie; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study explores how review content and e-service quality influence Shopee user purchase decisions. Previous research highlighted factors like product quality, price, trust, and website usability affecting online purchases. Reviews offer social proof of a product's worth, but their impact depends on content, volume, and sentiment. E-service quality includes website design, responsiveness, security, and support, shaping the online experience. The results of this study are in accordance with Ichsan (2018) view that the better someone's Review Content, the better the store's Purchase Decision. This study found that Review Content and E-Service Quality have a positive influence on Purchase Decision in the Shopee application, with a magnitude of 0.914. The percentage of Review Content and E-Service Quality can explain Purchase Decision in the Shopee application by 91.4%, while the remaining 8.6% is influenced by other variables. Keyword: purchase decision, e-service quality, review content

THE IMPACT OF CELEBRITY ENDORSEMENT AND SALES PROMOTION ON GENERATION Y’S ONLINE FASHION IMPULSIVE BUYING IN MANADO Nadine Naomi Yovanca Kambey; James D. D. Massie; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.54616

The majority of companies have been using internet to conduct their services online especially on social media. This phenomenon trigger consumers to do unplanned purchase which called impulsive buying. Generation Y has been identified as materialistic, oriented toward brands, risk-takers and inclined toward business hedonism. This study aims to examine the impact of celebrity endorsement and sales promotion toward generation y’s online fashion impulsive buying. The survey was conducted through questionnaire with the sample of 100 respondents (generation y who have the experience in purchasing fashion items on online shop especially on social media). Data have been analyzed using SPSS 24. Results revealed that celebrity endorsement (celebrity trustworthiness, attractiveness, expertise) and sales promotion (on sale, bold sale price on product, additional purchase percent off, coupon, gift with purchase, free shipping or shipping discount) have significant influence on generation Y’s online fashion impulsive buying in Manado. For companies not currently utilizing celebrity endorsement strategies, it is suggested to consider hiring an endorser to broaden their customer base. Furthermore, online shops are advised to enhance the frequency of sales promotions to enhance overall profitability. Keywords: Celebrity Endorsement, Sales Promotion, Impulsive Buying

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