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Implementation of Corporate Social Responsibility (CSR) on Changes in Profitability at PT Unilever Tbk Indonesia Ismi Hasanah; Khairani Alawiyah Matondang; Gustina Sari; Mhd Aldi Akbar
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): January 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i1.1513

Abstract

Multinational Companies located in a country definitely have them programs that are expected to be able to get the company involved directly in the existence of improvement and progress in wrong society the other is the Unilever company in Indonesia. The aim of this paper is to understand Unilever's form of social responsibility through its USLP program in Indonesia. In this paper we use a CSR approach to analyzing Unilever programs.