Implementation of Corporate Social Responsibility (CSR) on Changes in Profitability at PT Unilever Tbk Indonesia

Ismi Hasanah (Universitas Negeri Medan)
Khairani Alawiyah Matondang (Universitas Negeri Medan)
Gustina Sari (Universitas Negeri Medan)
Mhd Aldi Akbar (Universitas Negeri Medan)

Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
Vol. 3 No. 1 (2024): January 2024

Multinational Companies located in a country definitely have them programs that are expected to be able to get the company involved directly in the existence of improvement and progress in wrong society the other is the Unilever company in Indonesia. The aim of this paper is to understand Unilever's form of social responsibility through its USLP program in Indonesia. In this paper we use a CSR approach to analyzing Unilever programs.