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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Kendali Akuntansi Jurnal Akuntan Publik Income Journal: Accounting, Management and Economic Research PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Tutut Dewi Astuti
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pendampingan Pencatatan Keuangan dan Digital Marketing pada UMKM Pemotongan Ayam Pak Joko Siti Kholifatun; Tutut Dewi Astuti
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 4 (2025): November: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i4.2363

Abstract

This community service activity was motivated by the still low ability of business owners to maintain financial records and digital promotions. Pak Joko Chicken Slaughterhouse is one of the MSMEs experiencing challenges in financial management due to its manual system and lack of use of digital media for business promotion. The objective of this activity was to improve managerial capacity through Microsoft Excel-based digital bookkeeping training and online marketing training with Google Maps and Instagram. The method used was a participatory approach through three stages of activities: field surveys, training, and evaluation of results. The results of the activity showed an increase in partners' understanding and skills in maintaining more structured and accurate financial records using Excel. Partners also succeeded in creating business profiles on Google Maps and business Instagram accounts used to promote products digitally. The tangible impact of this activity is increased awareness of the importance of financial records and digital promotions, as well as increased business competitiveness. In conclusion, digital bookkeeping and digital marketing training has proven effective in driving the transformation of traditional businesses to modern, technology-based management.
PEMBUKUAN SEDERHANA DAN DIGITAL MARKETING UNTUK MENINGKATKAN OMZET PENJUALAN PADA UMKM NASI PADANG Sabna Eka Rahim; Tutut Dewi Astuti
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 6 (2025): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i6.3291

Abstract

Pengabdian ini bertujuan untuk meningkatkan omzet penjualan pada UMKM Nasi Padang melalui penerapan pembukuan sederhana dan strategi digital marketing. Metode pengabdian yang digunakan meliputi tahapan observasi, pelatihan, dan evaluasi pada UMKM Nasi Padang yang berlokasi di Rejoso, Klaten, Jawa Tengah. Hasil pengabdian menunjukkan bahwa pelaku UMKM mengalami peningkatan kemampuan dalam melakukan pencatatan keuangan secara teratur, memisahkan keuangan pribadi dan keuangan usaha, serta menyusun laporan keuangan sederhana untuk mengetahui kondisi finansial usaha. Selain itu, penerapan strategi digital marketing melalui pemanfaatan media sosial dan platform layanan pesan antar mampu memperluas jangkauan pemasaran, meningkatkan jumlah pelanggan, dan berdampak positif terhadap peningkatan omzet penjualan. Simpulan dari pengabdian ini menunjukkan bahwa integrasi pembukuan sederhana dan digital marketing dapat membantu UMKM mengelola usaha secara lebih profesional, efisien, dan berkelanjutan.  
Co-Authors A. Shafa Sahra Kamila Anggun Puspita Rini Bella Putri Mahadewi Chery Afrenza Christin Natalia Mani Ervita Puspita Sari Fajar Rizky Hadi Mariana Mariana Putri Aprilia Putri Oktatia Harum Sabna Eka Rahim Siti Kholifatun Zuha Anha Zahrani