Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal International Journal of Travel, Hospitality and Events
Ni Luh Ayu Feby Handayani
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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The Contribution of Online and Offline Travel Agent Reservations to Increase Room Occupancy at The Westin Resort Nusa Dua, Bali Ni Luh Ayu Feby Handayani; I Ketut Sutama; Ni Putu Wiwiek Ary Susyarini; Putu Yunita Wacana Sari; I Made Sudiarta
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.303

Abstract

Purpose: This research focuses on the contribution of room reservations and occupancy. The problem under investigation is to compare the contributions of online and offline travel agents to room occupancy. This study aimed to determine the magnitude and comparison of the gift of online and offline travel agents to room occupancy at The Westin Resort Nusa Dua, Bali. Research methods: Data were collected using observation, documentation, and a literature study with a quantitative and qualitative descriptive approach. Results and discussion: The results of this study indicate that in 2018 online travel agents contributed 36,88% and offline travel agents contributed 23.74% of the total room occupancy for a year, 78.95%; in 2019, online travel agents contributed 38.55%, and offline travel agents contributed 24.69% of the total room occupancy for a year 84.39%, and in 2020 online travel agents contributed 34.04% and offline travel agents contributed 23.34% of the total room occupancy for a year 19.25%. Implication: Based on that, it shows that reservations through online travel agents have a more significant contribution than offline travel agents. Online and offline Travel Agents with the most dominant assistance were Citrip, with a 9% donation, and Kliknbook and Mandira, contributing 3%. During the COVID-19 pandemic, the gift of online and offline travel agents decreased significantly due to many cancellations.   Keywords: reservation, online travel agent, offline travel agent, room occupancy.
Co-Authors I Ketut Sutama I Made Sudiarta Ni Putu Wiwiek Ary Susyarini Putu Yunita Wacana Sari