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All Journal SENTRI: Jurnal Riset Ilmiah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Helda Pebrasari
Universitas Djuanda Bogor
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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MENINGKATKAN PENJUALAN UMKM MELALUI PROMOSI DIGITAL MARKETING, INOVASI PRODUK, DAN PENGELOLAAN LAPORAN KEUANGAN PADA UMKM TAHU PAK EMAN DI DESA CIGOMBONG Helda Pebrasari; Karimatun Nisa; Sri Harini; Tini Kartini; Nida Khoerun Nisa; Muhammad Rizqy Adzlan Junaedi; Adelita Safira; Rifki Septian Eka Putra
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 1 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i1.44

Abstract

UMKM are businesses or businesses owned by individuals or business entities that meet the criteria for micro businesses. As regulated in statutory regulation no. 20 of 2008, according to the definition of UMKM, the criteria for UMKM are differentiated individually, including micro businesses, small businesses and medium businesses. However, UMKM in Cigombong Village are experiencing many problems, such as Cigombong Village MSMEs still don't understand digital marketing, how to make attractive logo designs, banners and packaging, how to promote a wider market, how to keep UMKM products attractive (Innovation). Based on the results of the discussion, Tahu Pak Eman UMKM were selected and for the digital marketing work program for all Cigombong Village UMKM. Activities are carried out through the Thematic Real Work Lecture (KKN-T) program, which is a community service-based activity to increase student empathy for the conditions of society and the environment. The 2023 Thematic KKN will be implemented in Cigombong Village, Cigombong District using service methods such as counseling, training and group mentoring. The results show that there is a positive response and high active participation from the community, including designing logos and banners, taking part in the Digital Marketing Training program, training in making innovative tofu dregs into tofu dregs chips, understanding how to improve good financial reports.
Pengaruh Budaya Organisasi dan Kepuasan Kerja terhadap Produktivitas Kerja Melalui Komitmen Organisasi Sebagai Variabel Intervening pada PT. Sumber Karya Indah Bogor Helda Pebrasari; Palahudin Palahudin; Titiek Tjahja Andari
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4248

Abstract

This study aims to examine the influence of organizational culture and job satisfaction variables on work productivity through organizational commitment at PT Sumber Karya Indah Bogor. The research design employs descriptive and verification methods with a quantitative approach. The population of this study includes 53 employees of PT Sumber Karya Indah Bogor, all of whom were taken as the sample using a non-probability sampling technique, specifically saturated sampling. The data analysis method used is Path Analysis, including t-tests and Sobel tests for the mediating variable, with IBM SPSS 25.00 software. The results show that organizational culture and job satisfaction have a direct, positive, and significant influence on organizational commitment. Furthermore, both organizational culture and job satisfaction have a direct, positive, and significant effect on work productivity. Organizational commitment also directly, positively, and significantly influences work productivity and serves as a mediating variable between organizational culture and job satisfaction and work productivity.
Co-Authors Adelita Safira Karimatun Nisa Muhammad Rizqy Adzlan Junaedi Nida Khoerun Nisa Palahudin Palahudin Rifki Septian Eka Putra Sri Harini Tini Kartini Titiek Tjahja Andari