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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Inovasi Komunikasi
Sarah Annisa Fadhila
Universitas Pendidikan Indonesia
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Kampanye Literasi Media Digital Melalui Iklan Layanan Masyarakat Google Indonesia #RecheckSebelumKegocek Nabilla Anasty Fahzaria; Sarah Annisa Fadhila
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.7680

Abstract

Abstract. Ahead of the 2024 Indonesian Election, hoaxes based on manipulated visual content are rampant in the digital ecosystem. Google Indonesia launched a public service announcement campaign #RecheckBeforeKegocek to improve digital media literacy. This study analysed the advertisement using a qualitative approach with Teun A. van Dijk's Critical Discourse Analysis method, which dissects the text structure (super macro, superstructure, microstructure) and efforts to develop digital media literacy competencies ahead of the election. This study focuses on the research object, namely a public service announcement created by Google Indonesia entitled #RecheckBeforeKegocek, which was posted on the Instagram account @googleindonesia on October 12, 2023, and displayed as an advertisement on YouTube with a duration of 1 minute 29 seconds. The data collection methods used in this study were documentation, observation, and recording, with data analysis techniques referring to the Miles & Huberman approach. The results show that this advertisement functions as a social promotion tool to improve digital media literacy, especially in recognizing manipulative visual content. This advertising discourse is unique, opening up opportunities for further exploration of digital media literacy education within families and educational institutions, making it relevant for strengthening public awareness of hoaxes ahead of Indonesian elections.
Zillennials, Social Media and Artificial Intelligence: A Survey on West Java’s Digital Natives Vidi Sukmayadi; Sarah Annisa Fadhila; Ira Mirawati; Melly Maulin Purwaningwulan; Enjang Muhaemin
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.958

Abstract

Today’s rapid digital and artificial intelligence development has a significant impact on the lives of generation Z, also known as Zillennials. This study is part of the research initiative taken by the Indonesian Association of Communications Scholars of West Java Region (ISKI Jabar) ,  and  aims to identify and map trends in the usage of social media and artificial intelligence among the region's Zillennials. The survey was conducted on 515 respondents aged 12-27 years, covering aspects of device utilization, intensity of internet and social media use, and perceptions of AI. Based on the study's findings, West Java Zillennials had a high level of device ownership and internet usage intensity, reaching 93% with an average daily duration of 5-6 hours. Instagram, TikTok, and Twitter have emerged as the primary social media platforms for Generation Z, substituting Facebook's previous supremacy. The integration of AI, particularly Google Assistant and ChatGPT, is increasingly becoming prevalent in everyday life, mostly employed to assist with work and academic assignments, as well as for information retrieval. Although most Zillennials display excitement towards the utilization of AI, their technical comprehension of AI classifications and functionalities remains restricted. The findings have significant implications for understanding the influence of technology on the lives of Zillennials. They also emphasize the importance of enhancing media literacy skills to properly embrace the digital and artificial intelligence era.
Co-Authors Ira Mirawati Melly Maulin Purwaningwulan Muhaemin, Enjang Nabilla Anasty Fahzaria Sukmayadi, Vidi