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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal GeoEkonomi JMB : Jurnal Manajemen dan Bisnis International Journal of Business Economics (IJBE) Journal Of Human And Education (JAHE) The International Conference on Education, Social Sciences and Technology (ICESST) Journal of Research and Development on Public Policy Jurnal Akuntansi dan Keuangan West Science Public Service And Governance Journal Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan
M. Harry Mulya Zein
Institut Pemerintahan Dalam Negeri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JMB : Jurnal Manajemen dan Bisnis

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Gen Z, Gender variabel Dummy: Hedonic Shopping, Lifestyle, Dan Impulse Buying Humairoh Humairoh; Mohammad Annas; M. Harry Mulya Zein
JMB : Jurnal Manajemen dan Bisnis Vol 12, No 2 (2023): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v12i2.9423

Abstract

The purpose of this examine became to analyze hedonic shopping and shopping lifestyle on impulse buying in Gen Z and gender as a moderating variable on impulse buying. This observe uses a causal associative method. The population in this observe is all generation Z in Tangerang city who shop at e-commerce. This examine took a sample of 100 respondents. Respondents from 13 districts in the Tangerang city location were taken through simple random sampling method. data collection the use of the online questionnaire application on the Google form was evaluated using a 5-point Likert scale, starting from 1=strongly disagree to five=strongly agree. statistics were analyzed using multiple linear regression operated through the SPSS version 26 software. primarily based at the results of the evaluation based totally on the purpose of producing hedonic shopping, it has a positive and significant effect on impulse buying in generation Z, shopping lifestyle has a positive and significant impact on impulse buying. Hedonic shopping and buying lifestyle have a positive and significant effect on impulse buying. Gender is a moderating variable between hedonic shopping and shopping lifestyle variables toward impulse buying. based totally at the effects of the regression equation with the gender dummy, women's impulsive buying is 0.18 factors higher than men's.Keywords: Hedonic Shopping, Shopping Lifestyle, Impulse Buying, Gender, Gen Z.
Co-Authors Andreas Tarigan Aqli Hayat Tribrata Coby Bryan Weya Diskha Febriyan Prasutra Estovel Bintang Samuel Korompis Gevin Wukt Wakim Harta Danay Humairoh Humairoh Hustoto, Anugerah Pratama Ika Agustina Ira Meiyenti Mohammad Annas Muhammad Jilan Alfari Novia Annisa Kusworo Putri Rizaldy Izzulhaq Rizky Nur Azizah Sisca Septiani