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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Rahmat Ardila Dwi Yulianto
Informatics Master Study Program, Universitas Ahmad Dahlan, Yogyakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

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Society in the Digital Age: Creating a Positive Impact Through Sustainable Digital Marketing Practices Kariyamin; Rahmat Ardila Dwi Yulianto; Muhammad Kunta Biddinika; Anthon Yudhana
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i4.3770

Abstract

In the ever-evolving digital era, digital marketing practices have become an important component for businesses and organizations in various sectors. However, it is important for us to consider the impact generated by these digital marketing practices. It is important for us to ensure that these practices are not only effective in achieving marketing goals, but also sustainable and have a positive impact.The purpose of this digital marketing training is to provide students with more in-depth knowledge that digital has a positive and sustainable impact. The implementation of the training activities was carried out at SMK Miftahul Huda Sambungmacan Sragen on Friday, June 9 2023. The method of implementation was the lecture and discussion method. The results of this activity based on the results of the questionnaire are the increased understanding of students at SMK Miftahul Huda Kontakmacan Sragen regarding digital marketing. The implementation of this activity went well where the training participants actively participated in the activity from start to finish and were able to do the exercises properly and on time, which meant that participants could understand the material presented well.
Co-Authors Anthon Yudhana Kariyamin, Kariyamin Muhammad Kunta Biddinika