Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Vol. 6 No. 4 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

Society in the Digital Age: Creating a Positive Impact Through Sustainable Digital Marketing Practices

Kariyamin (Informatics Master Study Program, Universitas Ahmad Dahlan, Yogyakarta, Indonesia)
Rahmat Ardila Dwi Yulianto (Informatics Master Study Program, Universitas Ahmad Dahlan, Yogyakarta, Indonesia)
Muhammad Kunta Biddinika (Informatics Master Study Program, Universitas Ahmad Dahlan, Yogyakarta, Indonesia)
Anthon Yudhana (Electrical Engineering Study Program, Universitas Ahmad Dahlan, Yogyakarta, Indonesia)



Article Info

Publish Date
31 Oct 2023

Abstract

In the ever-evolving digital era, digital marketing practices have become an important component for businesses and organizations in various sectors. However, it is important for us to consider the impact generated by these digital marketing practices. It is important for us to ensure that these practices are not only effective in achieving marketing goals, but also sustainable and have a positive impact.The purpose of this digital marketing training is to provide students with more in-depth knowledge that digital has a positive and sustainable impact. The implementation of the training activities was carried out at SMK Miftahul Huda Sambungmacan Sragen on Friday, June 9 2023. The method of implementation was the lecture and discussion method. The results of this activity based on the results of the questionnaire are the increased understanding of students at SMK Miftahul Huda Kontakmacan Sragen regarding digital marketing. The implementation of this activity went well where the training participants actively participated in the activity from start to finish and were able to do the exercises properly and on time, which meant that participants could understand the material presented well.

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Journal Info

Abbrev

ABDIMAS

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

Description

ABDIMAS UMTAS (E-ISSN: 2614-8544) is a journal published by the Institute for Research and Community Service, Muhammadiyah University of Tasikmalaya. The ABDIMAS UMTAS Journal accommodates the publication of the results of Community Service activities carried out by Lecturers as a form of ...