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All Journal Jurnal Manajemen Bisnis Jurnal Pariwisata Pesona WIDYA MANAJEMEN SENADA : Semangat Nasional Dalam MengabdI Ilomata International Journal of Management Panorama Nusantara
Nova Eviana
Universitas Asa Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Medicine & Pharmacology Public Health Social Sciences

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Journal : Panorama Nusantara

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MODEL INSTRUMEN PENILAIAN SEBAGAI ALAT EVALUASI BAGI PENGELOLA DAYA TARIK WISATA PENDIDIKAN ALAM Nova Eviana; Lenny Yusrini
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study is to develop the valid and reliable instrument in assessing the nature-education-based tourist attraction.This instrument is expected as a means of monitoring and evaluating for managers of tourist attraction in the context of meeting the goals of nature education. In the early stages, researchers conducted a theoretical validation involving some tourism experts. Analysis of the data used in this early stage is the Product Moment correlation. Of the 50 items on the instrument, only 43 items were declared valid. Furthermore, the empirical validation through the survey method to visitors of 3 nature-education based tourist attractions were conducted, involving 300 students of elementary school age, by using accidental sampling technique. Determination of the number of respondents follows Gable’s theory. Test of the construct validity of the instrument used Principal Component Analysis (PCA) with varimax rotation. The analysis showed there were 40 valid items, based on the loading factor. The result was further confirmed by a confirmatory method (Confirmatory Factor Analysis) to test the goodness of fit of the model, using the Brown’s criteria of RMSEA, SRMR, CFI, TLI values, and factor loadings as well. While the reliability of the instrument was calculated using Cronbach alpha coefficient ​​with a cut-off value 0.60. The results of validity and reliability test is an instrument with 40 items.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN BEBEK KALEYO CABANG TEBET JAKARTA Fenny Nofriday; Nova Eviana
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This research is aimed to measure the influences of service quality and location toward the customers’ purchasing decision of Bebek Kaleyo Tebet Restaurant. The population of the research are the consumers of Bebek Kaleyo Tebet Restaurant and a hundred of them are taken as respondents using purposive sampling technique. Method of analysis uses Multiple Regression analysis. The result shows that service quality and location have positive and significant influence toward purchasing decisions. Based on the analysis of statistical data, indicators on research are valid and reliable. By testing the assumptions of classical regression model, Gaussian with a value of 0.05 > significance i.e. non 0,870, multicollinearity problem and there is no heterokedastisitas. Order partially from each of the most influential variable is variable of location with the influence of 14,66% whereas the least influential variable is quality of service with the influence of 0.72%. Restaurant’s management therefore needs to pay more attention and highlight other factors (quality of the product, price, promotion, etc.) that may influence more over customers’ purchasing decisions.
POTENSI WANA WISATA ALAM BATU KUDA UJUNGBERUNG BANDUNG Marini Eko Putri; Nova Eviana
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Batu Kuda natural ecotourism has a viable tourism potency for supporting economic financial resources for local government and community. Some efforts are needed to develop its potencies in accordance with its typical characteristics. This research aims to identify the potencies of Batu Kuda tourist attractions using 5A’s theory, covering the aspects of access, accommodation, attraction, activity, and amenity. They are then elaborated and analyzed with SWOT analytic method consisting of strength, weakness, opportunity, and threat aspects. Observation and interview are conducted to collect research data. The result of research shows that internal and external factors of Batu Kuda tourist attraction is on first quadrant, referring to the aggressive strategy. It means that the growth oriented strategy is needed to develop the potency.
TINGKAT KEPUASAN PELANGGAN DI KATERING MARDIKA JAKARTA Suryawati Mahdalena; Nova Eviana; Rudhi Achmadi
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The background of this research was conducted because many entrepreneurs started businesses in the culinary sub-sector. Culinary development, especially in the catering sector, have a positive impact on society. The purpose of this study was to determine the level of customer satisfaction at Mardika Catering and the efforts required to increase customer/consumer satisfaction. The population of this research are the customers of Mahardika Katering. The sampling technique by saturated method where all customers as respondents excluding the trial one for instrument testing. Data collection technique used by sensus method using questionnaire, during March to May 2020. Data analysis by descriptive and qualitative. The conclusion of this study is that the highest value is found in indicators of interest in returning to visit and willingness to recommend and for conformity with expectations is still below average that need to be upgraded to compley with customers satisfaction.
Co-Authors Ahmad Asrorun Niam Arevin, Ayat Taufik Fenny Nofriday Lenny Yusrini Marini Eko Putri Rudhi Achmadi Rudhi Achmadi Suryawati Mahdalena