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All Journal Revenue Journal: Management and Entrepreneurship Jurnal Difusi Ipteks Legowo AJCD
Endang Sungkawati
Universitas Wisnuwardhana Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Product life cycle techniques: SMEs maintenance strategies Endang Sungkawati; Niken Dwi Safitri; Adebayo Ola Afolaranmi
AMCA Journal of Community Development Vol. 3 No. 2 (2023): AMCA Journal of Community Development
Publisher : AMCA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51773/ajcd.v3i2.316

Abstract

The food and beverage subsector of the industry is expanding. As the opportunities available to businesses grow, competition to maintain market share intensifies as the loss of a product diminishes its competitiveness. This leads to accumulating unsold products in the inventory even though increased sales volume could generate cash. Because the product cannot compete until the market reacts, it is not sold. Product demand rises in response to capacity constraints but must still be fulfilled. Increased sales are necessary to retain consumers during market expansion or contraction periods. By evaluating the literature, this study ascertains the most effective courses of action for two business scenarios. This study identifies product life cycle strategies supported by mixed marketing techniques in research indexed at least SINA 3, Scopus, or WOS between 2013 and 2023. According to the study, a business can flourish by offering discounts or special services to customers willing to wait while sales capacity increases.
PENDAMPINGAN INDUSTRI PARIWISATA BERBASIS POTENSI LOKAL DI DESA BULULAWANG Endang Sungkawati; Nova Dwi Hernanik; Ni Wayan Suarniati
Jurnal Difusi Ipteks Legowo Vol. 2 No. 2 (2025): Jurnal Difusi Ipteks Legowo
Publisher : Perkumpulan Legowo Cerdas Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62242/jdil.v2i2.34

Abstract

Pengabdian kepada masyarakat di desa Bululawang, Kecamatan Bakung, Kabupaten Blitar ini bertujuan untuk memberikan pendampingan dalam pemasaran produk wisata di desa Bululawang, Kecamatan Bakung, Kabupaten Blitar yang berupa tradisi Larung Sesaji sebagai warisan budaya yang berdampak pada ekonomi masyarakat. Sebagian besar masyarakat Desa Bululawang bermata pencaharian sebagai nelayan, pedagang, petani dan penyedia jasa untuk kepentingan pariwisata. Terkait dengan produk desa Bululawang yang sebagian besar adalah hasil pertanian, maka perlu upaya untuk membantu pemasaran produk potensi lokal desa Bululawang yang mendukung pariwisata di pantai Pasur. Tradisi Larung Saji akan memberikan ruang bagi penjualan produk hasil UMKM. Pengabdian kepada masyarakat ini memberikan pengetahuan dan keterampilan dalam strategi pengembangan industri kreatif, khususnya kepada pelaku bisnis UMKM kuliner dan pokdarwis di desa Bululawang. Metode pelaksanaan dalam bentuk penyuluhan, pelatihan dan forum diskusi kelompok (FGD). Kesimpulan hasil pengabdian kepada masyarakat ini adalah meningkatnya pengetahuan, keterampilan dan motivasi kelompok usaha termasuk anggota pokdarwis dalam mengelola dan memasarkan produk pertanian, kuliner, seni dan budaya Larung Saji kepada masyarakat umum.
Opportunities and Challenges: Adopting “Blue-Green Economy” Terms to Achieve SDGs Endang Sungkawati
Revenue Journal: Management and Entrepreneurship Vol 2 No 1 (2024): Revenue Journal: Management and Entrepreneurship
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i1.333

Abstract

Sustainable development and the blue-green economy are intimately linked and collaborate. Like other nations, Indonesia follows Blue-Green economic principles to reach the Sustainable Development Goals (SDGs). This study intends to investigate Indonesia's capacity and challenges in achieving the Sustainable Development Goals (SDGs) through implementing the Blue-Green economic concept and suggest solutions to address these barriers. Indonesia has adopted a substantial approach to attain sustainable development objectives by implementing a blue-green economic policy. This is primarily due to the country's status as a growing archipelago with a heightened susceptibility to natural disasters that affect all facets of society, the economy, and advancement. Indonesia is crucial in the global geopolitical scene because of its plentiful, untapped maritime resources. Implementing the Blue Economy in Indonesia offers a great chance to accomplish the 17 Sustainable Development Goals. Prior studies focused solely on the blue or green economy and strategies for attaining sustainable development goals in Indonesia. This research is innovative as it integrates the blue-green economic idea. The study discovered that obstacles can be surmounted by implementing solutions to address legislative, governance, legal, and economic challenges. Efficiently developing the public sector is crucial. This involves applying technology advancements, managing information effectively, coordinating with stakeholders, seeking international collaborations, and adopting global best practices. It aims to determine how sustainable development indicators, specifically in Indonesia, impact economic growth indicators such as gross domestic product. Time series analysis is utilized to depict the relationship between variables. The ARDL model research shows a long-term equilibrium relationship between different measures of sustainable development and economic growth in Indonesia. Indicators of sustainable development have been seen to influence economic growth in Iraq. The analysis demonstrates that sustainable development has fueled economic growth in Indonesia from 2014 to 2024.
Sustainable Entrepreneurship: Innovative Solutions for Achieving SDGs in Indonesia 2030 Endang Sungkawati
Revenue Journal: Management and Entrepreneurship Vol 2 No 2 (2024): Revenue Journal: Management and Entrepreneurship
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i2.345

Abstract

Amidst the global challenge to achieve the Sustainable Development Goals (SDGs) by 2030, sustainable entrepreneurship offers an innovative solution for Indonesia. This study aims to explore the role of sustainable entrepreneurship in supporting the achievement of SDGs in Indonesia. Using a narrative literature review, this study analyzed 35 scientific articles published between 2019 and 2023. The subjects of the study involved social entrepreneurs and small and medium enterprises in the environmental and social sectors. The instrument used was content analysis focused on entrepreneurial strategies and their impact on SDGs. The results of the study indicate that sustainable entrepreneurship initiatives can increase resource efficiency by up to 40% and accelerate the achievement of at least 5 of the 17 SDGs. In addition, entrepreneurship that emphasizes sustainable practices shows increased competitiveness and cross-sector collaboration. In conclusion, sustainable entrepreneurship is not only an economic tool but also an important driver in achieving SDGs. This study recommends that the government and private sector strengthen support for sustainable entrepreneurship initiatives through appropriate policies and incentives.
Co-Authors Adebayo Ola Afolaranmi Ni Wayan Suarniati Niken Dwi Safitri Nova Dwi Hernanik