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All Journal MRB Jurnal Nusa Manajemen Proceeding of The International Conference on Management, Entrepreneurship, and Business
Tukidi
STIE Bhakti Pembangunan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PT. CALMIC INDONESIA DI AREA JAKARTA. Tukidi, Tukidi; Romadhon, Patchu; Adhani, Ida
Management Research and Business Journal Vol. 1 No. 2 (2023): Edisi Agustus 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v1i1.23

Abstract

ABSTRACT This study aims to determine the Effect Analysis of Product Quality, Price and Brand Image on Customer Satisfaction of PT. Calmic Indonesia in the Jakarta Area. Based on the results of the multiple linear regression test, it produces the equation Y = 2.053 + 0.090X1 + 0.184X2 + 0.687X3 + e. From the results of the t test the Product Quality Variable (X1) has a tcount value of 1.338 < ttable of 1.99656 and a significance level value of 0.186 > 0.05. Then Ha1 is rejected and Ho1 is accepted, so that it has no significant effect partially between the variable Product Quality (X1) on Customer Satisfaction (Y). The price variable (X2) has a tcount value of 1.470 <table of 1.99656 and a significance level of 0.146 > 0.05. Then Ha2 is rejected and Ho2 is accepted, so there is no significant effect partially between the Price variable (X2) on Customer Satisfaction (Y). The brand image variable (X3) has a tcount value of 5.454 > table 1.99656 and a significance level of 0.000 <0.05. Then Ha3 is accepted and Ho3 is rejected, so that it has a partially significant effect between Brand Image variables (X3) on Customer Satisfaction (Y). From the results of the calculation of the F test statistic, it shows that the Fcount value is 63.764 > Ftable is 2.74 and the significance value is 0.000 <0.05. This means that Ha4 is accepted and Ho4 is rejected, meaning that there is a simultaneous influence between Product Quality, Price and Brand Image on Customer Satisfaction at PT. Calmic Indonesia in the Jakarta Area. And from the results of the calculation of the adjusted R square value in the table it is 73.2%. Customer satisfaction is explained by product quality, price and brand image of 73.2% with the remaining 27.8% explained by other variables not explained in this study such as the marketing mix and other marketing strategies.
Pengaruh Content Marketing Tiktok Affiliate, Live Streaming dan Diskon Harga di Tiktok Shop Terhadap Keputusan Pembelian Produk Skincare (Studi Kasus di Jakarta Selatan) Tukidi, Tukidi; Adhani, Ida; Maulida Antika, Rizca
Management Research and Business Journal Vol. 2 No. 1 (2024): Edisi Januari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v1i2.51

Abstract

This research is to find out whether Tiktok Affiliate Marketing Content, live steaming and Price Discounts at the Tiktok Shop affect the decision to purchase skincare products. This research uses a quantitative approach, namely distributing questionnaires via Google Form. Hypothesis testing via the t test (partial) obtained the result that the Tiktok Affiliate Content Marketing variable did not have a positive and significant effect on purchasing decisions. The Live Streaming variable has a positive and significant effect on purchasing decisions. The Price Discount variable has a positive and significant influence on purchasing decisions. The results of the F test (Simultaneous) in this research simultaneously, Content Marketing Tiktok Affiliate has no influence on purchasing decisions, while Live Streaming and Price Discounts influence Purchase Decisions, as well as the results of the coefficient of determination analysis of 0.350, meaning that 35% of decisions to purchase skincare products can be influenced by the variables Content Marketing Tiktok Affiliate, Live Streaming and Price Discounts, while the remaining 65% is influenced by other variables outside this research.
Analisis Pengaruh Kompensasi, Motivasi, Disiplin Kerja Terhadap Kinerja Karyawan Bimba Aiueo Tukidi, Tukidi; Adhani, Ida; Emilya Sari , Desy Dwi
Management Research and Business Journal Vol. 2 No. 2 (2024): Edisi : Agustus 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v2i1.67

Abstract

This research aims to determine the effect of compensation, motivation, work discipline on employee performance both partially and simultaneously. This research uses quantitative methods with data collection techniques through distributing questionnaires. In this study, a saturated sample was taken of all biMBA AIUEO employees with a population of 40 employees. The data analysis method used is multiple linear regression analysis, with analysis of the coefficient of determination (R2), t test, and F test. Multiple linear regression analysis produces the equation Y= 3.231 + 0.189X1 + 0.473X2 + 0.099X3 obtained a coefficient of determination (R2) value of 0.946 or 94.6%, meaning that the coefficient of determination of employee performance variables is explained by the variables compensation, motivation, work discipline. Meanwhile, the remaining 6.4% is explained by other variables not explained in this study. The results of the t test show that the compensation variable (X1) obtained t of 2.289 which is smaller than t 2.0280 with a significance level of 0.028 which is smaller than 0.05, the motivation variable (X2) obtained t of 4.495 which is greater than t 2.0280 with the level significant 0.000 is greater than 0.05, the work discipline variable (X3) obtained t of 1.202 is greater than t table 2.0280 with a significance level of 0.237 greater than 0.05. So the compensation variable (X1) has a partial effect on the employee performance variable (Y), the motivation variable (X2) has a partial effect on the employee performance variable (Y), the work discipline variable (X3) has a partial effect on employee performance (Y). The results of the F test show that the Fcount value of 210.631 is greater than the Ftable of 2.84 with a significant value of 0.00. The significance value is smaller than 0.05. This means that Ho4 is rejected and Ha4 is accepted, meaning that there is a simultaneous influence between compensation (X1), motivation (X2) and work discipline (X3) on the performance of biMBA AIUEO employees (Y).
Co-Authors Aris Priyanto Emilya Sari , Desy Dwi Ida Adhani Maulida Antika, Rizca Oktaviani, Selly Amanda Oktovina Deci R Romadhon, Patchu Setiasih Setiasih Wedia Hastuti