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All Journal MBIA Data : Journal of Information Systems and Management
Dian Rianawati
Universitas Bina Darma
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Strategi Promosi Universitas Bina Darma Dian Rianawati
MBIA Vol 21 No 3 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i3.1914

Abstract

The purpose of this study was to determine the factors that caused the decline in new students in the sports education study program at Bina Darma University. The research method used in this study was a qualitative method. After conducting research and discussing cases that caused a decrease in the number of new students in the sports education study program, the results showed that the most dominant factor causing the sports education study program was not popular for students who would continue to college. The cost factor was also a consideration because the majority students of the sports education study program come from the regions and have income from farming and teachers. Efforts are being made to increase new students of the sports education study program by carrying out more aggressive promotions (Growth Oriented Strategy) among others by increasing the intensity of promotions for Sports Education study program with a concentration in the target market segment., strategies for using alumni as facilitators in promoting, Word Of Mouth so that promotional activities are effective and efficient and on target. Keywords: New Students, Growth Oriented Strategy , Word Of Moutht Abstrak Tujuan penelitian ini adalah untuk mengetahui faktor yang penyebab turunnya mahasiswa baru pada program studi pendidikan olahraga di Universitas Bina Darma. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif. Setelah melakukan penelitian dan pembahasan kasus yang menyebabkan turunnya jumlah mahasiswa baru pada program studi pendidikan olahraga diperoleh hasil bahwa faktor yang paling dominan yang menyebabkan adalah karena program studi pendidikan olahraga tidak populer bagi siswa yang akan melanjutkan ke perguruan tinggi. Faktor biaya juga menjadi pertimbangan disebabkan mayoritas mahasiswa program studi pendidikan olahraga berasal dari daerah dan dan memiliki penghasilan dari bertani dan guru .Upaya yang dilakukan untuk meningkatkan mahasiswa baru program studi pendidikan olahraga dengan melakukan promosi yang lebih agresif (Growth Oriented Strategy ) antara lain dengan meningkatkan ;Intensitas promosi yang lebih banyak untuk program studi Pendidikan Olahraga dengan konsentrasi di segmen pasar yang menjadi target.,strategi pemanfaatan alumni sebagai fasilitator dalam mempromosikan, Word Of Mouth sehingga kegiatan promosi efektif dan efisien serta tepat sasaran. Kata kunci: Mahasiswa baru, Growth Oriented Strategy , Word Of Moutht
The Role of Mobile Banking In Improving Service Efficiency To Customers In The Digital Era Sulaiman Helmi; Adelia; Trisninawati; Dian Rianawati; Ratna Sesotya Wedadjati
Data : Journal of Information Systems and Management Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i3.285

Abstract

This paper explores the impact of Mobile Banking services, specifically the BSB Mobile application, on customer satisfaction and operational efficiency at Bank Sumsel Babel. As Mobile Banking becomes increasingly vital in the digital era, offering greater convenience and speed, this study investigates how the BSB Mobile application affects these aspects of banking service. The research aims to evaluate the effectiveness of the BSB Mobile application in enhancing customer service and reducing operational errors. It addresses a gap in existing literature by providing fresh insights into the specific challenges and benefits experienced by Bank Sumsel Babel. To achieve this, a qualitative research approach was employed, involving three months of direct observation at the Bank Sumsel Babel Tanjung Raja Sub-Branch, complemented by in-depth interviews with both staff and customers. Additionally, a thorough literature review was conducted to support the analysis. The findings reveal that the BSB Mobile application positively influences customer satisfaction by decreasing wait times and improving transaction accuracy. However, it also highlights persistent issues with network connectivity and application usability. The study concludes that while the BSB Mobile application contributes to improved customer satisfaction and operational efficiency, continuous enhancements are required to address these technical challenges. The main implication of this research is that Mobile Banking can significantly boost banking operations, provided that technological reliability and effective user training are prioritized to overcome existing limitation.
Co-Authors Adelia Ratna Sesotya Wedadjati Sulaiman Sulaiman Trisninawati