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PENGARUH STRATEGI PEMASARAN USAHA JASA WEDDING ORGANIZER TERHADAP KEPUASAN KONSUMEN PADA UD. JULIA PELAMINAN PEKANBARU Eka Komalasari; Julia Wulandari
VALUTA Vol. 8 No. 1 (2022): Valuta
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/valuta.2022.v8i1.9268

Abstract

This research was aimed to find out and analyze the influence of marketing strategy of the wedding organizer service business to customer satisfaction at UD. Julia Pelaminan Pekanbaru. This research is a descriptive research with a quantitative approach. This study took place at UD. Julia Courtyard Pekanbaru. The population in this study were 42 consumers. The type of data used consists of primary data and secondary data. To obtain data by means of observation, interviews and questionnaires. In analyzing the data the author uses a simple regression formula. The results of the study concluded that the value of correlation and determination (R2) was 0.992 or 99.20% according to the standard of the Guilford category. The influence of service business marketing strategy on satisfaction is 0.984 or 98.40% while 1.60% is influenced by other factors not examined in this study. Result of calculated F (2510,337) > F table (1,481) with Sig. (0.000) < 0.05. This means that the independent variables (service marketing strategy) together have a significant effect on the independent variable (consumer satisfaction).
Algorithmic Transparency: Peran Pemimpin SDM dalam Menjamin Keadilan Rekrutmen Berbasis AI : Fokus: Menghindari Bias Algoritma dalam Pemilihan Kandidat Pemimpin – Audit AI Oleh HR Julia Wulandari; Nabila Helmalia P; Auliya Putri; Mochammad Isa Anshori
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 2 (2026): April : Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i2.3767

Abstract

The development of artificial intelligence (AI) has significantly transformed human resource management, particularly in recruitment and employee selection processes. AI-based recruitment systems utilize algorithms to enhance efficiency, speed, and objectivity in evaluating candidates. These systems allow organizations to process large volumes of applications more quickly and identify suitable candidates based on data-driven criteria. However, despite these advantages, the use of AI also presents challenges, especially concerning algorithm transparency and the potential for bias, which may compromise fairness in decision-making. Therefore, the role of human resource (HR) leaders becomes crucial in ensuring that AI systems are implemented in a transparent, accountable, and ethical manner. This study aims to analyze the application of algorithm transparency in AI-based recruitment and examine the role of HR leaders in overseeing and auditing these technologies to minimize algorithmic bias. The research adopts a Systematic Literature Review (SLR) approach by analyzing various scholarly articles related to AI in recruitment, algorithmic bias, and AI governance. The review process includes stages of identification, selection, evaluation, and synthesis of relevant literature from multiple scientific databases. The findings indicate that algorithm transparency is a key factor in developing fair and accountable recruitment systems. HR leaders play a strategic role through oversight mechanisms, algorithm audits, and the establishment of governance policies. Without proper supervision, AI systems risk perpetuating historical biases embedded in training data. Therefore, integrating AI with responsible HR leadership is essential to achieving transparent, fair, and sustainable recruitment practices.
Analisis Tingkat Kepatuhan Wajib Pajak Sebelum, Saat, dan Sesudah Pandemi Covid-19 (Studi Pembayaran Pajak Bumi dan Bangunan Tahun 2019-2024 Di Bandar Lampung) Julia Wulandari; Nana Mulyana; Eko Budi Sulistio
Administrativa : Jurnal Birokrasi, Kebijakan dan Pelayanan Publik Vol 8 No 1 (2026): Administrativa: Jurnal Birokrasi, Kebijakan dan Pelayanan Publik
Publisher : Jurusan Ilmu Administrasi Publik FISIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/administrativa.v8i1.377

Abstract

Land and Building Tax (PBB) is a potential source of tax in Regional Original Income (PAD), however its revenue realization remains suboptimal, resulting in increasing tax arrears. This condition is influenced by low tax awareness and the deterioration of economic conditions during the Covid-19 pandemic, which affected taxpayers ability to pay. In response, the local government implemented a fiscal policy in the form of PBB tax rate reductions. This study aims to analyze differences in the compliance levels of taxpayers receiving PBB tax reductions during the period 2019–2024, covering the pre-pandemic, pandemic, and post-pandemic periods in Sukarame District, Bandar Lampung City. This research employs a descriptive comparative design with a quantitative approach, utilizing a paired sample t-test as well as analyses of ability to pay tax and willingness to pay tax. The results indicate significant differences in taxpayer compliance across periods, with an overall declining trend. However, no significant difference was found between the pre-pandemic and pandemic periods (2022) due to similar payment patterns. Although taxpayers’ ability to pay has gradually improved, compliance levels remain fluctuating and stagnant. This stagnation is influenced by suboptimal willingness to pay, low perceived consequences of late payments due to repeated penalty waivers, variations in incentive schemes, limited policy socialization, and payment system preferences. Therefore, improving PBB compliance requires policy strategies that emphasize strengthening tax awareness and ensuring consistent enforcement of tax obligation.