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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Pendidikan dan Sastra Inggris
Rasyiid Yoga Pradita
Politeknik Balekambang Jepara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Integrasi Nilai-nilai Islam dalam Pembelajaran Bahasa Inggris untuk Pengembangan Soft Skill Kewirausahaan: Studi di Politeknik Balekambang Jepara Muhammad Ali Subkan; Ahmad Mubais; Rasyiid Yoga Pradita; Purwati Purwati
Jurnal Pendidikan dan Sastra Inggris Vol. 5 No. 1 (2025): Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v5i1.5153

Abstract

English language instruction in higher education, particularly within vocational institutions based on Islamic boarding schools (pesantren), holds significant potential not only for developing linguistic competence but also for shaping students’ character and entrepreneurial soft skills. This study aims to describe the current state of English language teaching in the context of entrepreneurial soft skill development, identify relevant Islamic values to be integrated, and formulate strategies for integrating those values into the learning process. This research employed a qualitative descriptive approach using a case study method at Politeknik Balekambang Jepara. Data were collected through in-depth interviews, classroom observations, and document analysis, then analyzed thematically. The results show that English teaching remains focused on linguistic aspects, with limited integration of Islamic values and entrepreneurial soft skill development. Relevant Islamic values identified include shiddiq (honesty), amanah (responsibility), tabligh (communicativeness), and fathanah (intelligence/innovation). Recommended integration strategies include the use of Islamic-contextual learning materials, project-based learning with entrepreneurship themes, interdisciplinary collaboration, and value reflection during assessments. This study contributes to the development of a holistic learning model based on values and skills.
Unveiling the Mediating Role of Omnichannel Behavior Agility between Service Agility and Marketing Performance: Mengungkap Peran Mediasi Kelincahan Perilaku Omnichannel antara Kelincahan Layanan dan Kinerja Pemasaran Dimas Wibisono; Dwi Taufik Rohman; Rasyiid Yoga Pradita; Tsania Ayu Rohani
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2240

Abstract

This study investigates how service agility influences marketing performance among micro, small, and medium enterprises (MSMEs) in Sleman, Yogyakarta, with a focus on the mediating role of omnichannel behaviour agility. Grounded in Service–Dominant Logic (SDL), the research conceptualizes service agility as the ability to deliver services quickly and flexibly, while omnichannel behaviour agility refers to consumers’ seamless adaptation across digital and physical channels. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 3.0, analyzing data from 135 MSME owners collected between March and May 2025. Results show that service agility has a significant positive impact on marketing performance both directly and indirectly through enhanced omnichannel behaviour agility. The findings underscore the importance of aligning organizational responsiveness with consumer channel adaptability to drive sales growth, market share, customer satisfaction, and retention. This study extends SDL theory by emphasizing co-created value in omnichannel environments and offers practical guidance for MSMEs aiming to strengthen competitiveness in rapidly digitalizing markets.
Co-Authors Ahmad Mubais Dimas Wibisono Dwi Taufik Rohman Muhammad Ali Subkan Purwati Purwati Tsania Ayu Rohani