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All Journal Benefit : Journal of Bussiness, Economics, and Finance Jurnal Bisnis dan Kewirausahaan
Ahmad Musseng
STIE YPUP Makassar
Economics, Econometrics & Finance Education

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ANALISIS PELAKSANAAN FUNGSI MANAJEMEN TERHADAP PENINGKATAN MUTU PEMBELAJARAN PADA SMP NEGERI 27 MAKASSAR Ahmad Musseng
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 3 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

The purpose of this study was to determine and analyze the influence of the learning management functions to increase the quality of learning as a result of learning in SMPN 27 Makassar, as well as to determine the factors that most influence on the improvement of the quality of learning. The research was conducted in SMP Negeri 27 Makassar. The study population numbered 59 teachers, both permanent teachers and teacher aides. Because populations are small, then the entire population sampled (sample of 100 per cent). The analytical tool used is descriptive quantitative analysis with multiple linear regression. The results showed that the application of the management function of a positive and significant effect, either simultaneously or partially to the increase in the quality of learning at SMPN 27 Makassar with the level of prediction (R square) of 0.758 (75.8 percent). With a high level of R square perencenaan shown that variable (X1), organizing (X2), the mobilization / leadership (X3), and monitoring / evaluation (X4) together have a strong influence on the improvement of the quality of learning in SMPN 27 Makassar
Strategi Manajerial Dalam Menghadapi Ketidakpastian Ekonomi : Studi Pada Industri Perbankan Ahmad Musseng; Daryanti Daryanti; Asriyana Asriyana
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1227

Abstract

This research analyzes the managerial strategies of banks in Makassar in facing economic uncertainty with qualitative approach and case study design on five representative banks. The research was conducted in five stages: preparation, data collection through interviews, observation, and documentation study, data analysis using thematic techniques and local economic contextual analysis, and validation of findings through triangulation of sources and methods. The results show that banks in Makassar adopt adaptive strategies, focusing on strengthening internal management (organizational restructuring, human resource development, and technology-based control systems) and external collaboration (partnerships with fintech, research institutions, and educational institutions). Strategic differences between nationalbanks that are more flexible to local markets and multinational banks that excel in integrated systems and structured risk management were also found. The findings result in a contextualized managerial strategy model and practical recommendations for risk management and service innovation in the banking sector.
Marketing Strategy Transformation In The Social Media Era: A Case Study Of Micro, Small, And Medium Enterprises (MSMEs) Ikhsan Amar Jusman; Ahmad Musseng; Subuhadi Subuhadi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 3 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i3.1542

Abstract

Perkembangan teknologi digital telah membawa perubahan besar terhadap strategi pemasaran, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM) yang menjadi tulang punggung perekonomian Indonesia. Penelitian ini bertujuan untuk menganalisis proses transformasi strategi pemasaran UMKM di era media sosial, mengidentifikasi strategi yang diterapkan, serta memahami tantangan dan dampak yang muncul dari perubahan tersebut. Pendekatan penelitian yang digunakan adalah kualitatif dengan metode studi kasus, di mana data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi terhadap beberapa pelaku UMKM yang aktif menggunakan platform media sosial seperti Instagram, Facebook, dan TikTok. Hasil penelitian menunjukkan bahwa transformasi strategi pemasaran UMKM tidak hanya mencakup peralihan dari metode konvensional ke digital, tetapi juga perubahan pola pikir dalam membangun hubungan dengan pelanggan secara interaktif dan berkelanjutan. Media sosial berperan penting dalam meningkatkan brand awareness, memperluas jangkauan pasar, serta mendorong pertumbuhan penjualan melalui strategi content marketing, storytelling, dan engagement digital. Meskipun demikian, pelaku UMKM masih menghadapi berbagai kendala seperti keterbatasan literasi digital, kemampuan teknis, dan kesulitan dalam mengukur efektivitas promosi online. Secara teoritis, penelitian ini memperkuat Teori Relationship Marketing, Technology Acceptance Model (TAM), dan Diffusion of Innovation Theory yang menjelaskan bahwa penerimaan teknologi berpengaruh terhadap perilaku pemasaran dan hubungan pelanggan. Secara praktis, hasil penelitian ini memberikan kontribusi dalam pengembangan strategi pemasaran digital yang adaptif, kreatif, dan berorientasi pada pelanggan. Dengan demikian, transformasi strategi pemasaran melalui media sosial menjadi faktor kunci dalam meningkatkan daya saing dan keberlanjutan UMKM di era ekonomi digital.
Co-Authors Asriyana Asriyana Daryanti Daryanti Ikhsan Amar Jusman Subuhadi Subuhadi