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All Journal Jurnal Widya Manajemen & Akuntansi Kajian Manajemen dan Bisnis
Budisantoso, Tjong
Fakutas Ekonomi Unika Widya Mandala Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Shopping Motivation, Optimum Stimulation Level, Cognitive Response and Store Patronage Satisfaction: A Case of Indonesia Budisantoso, Tjong; Mizerski, Kate
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

This study focuses on the relationship between shopping motivation including t he optimum stimulation level and cognitive response and store patronage satisfaction. Shopping motivation focuses o n hedonic shopping motivations while cognitive response is measured in terms of the perception o f merchandise quality and the perception of service quality. T he findings show a moderate relationship between shopping motivation and the perception of merchandise quality and the perception of service quality.A highly significant correlation exists between the perception of merchandise quality and t he perception of service quality and store patronages satisfaction
The Influence of Cognitive Response on Shopping Satisfaction in Australia and Indonesia Budisantoso, Tjong; Mizerski, Katherine
Kajian Manajemen dan Bisnis Vol 1, No 1 (2009)
Publisher : Kajian Manajemen dan Bisnis

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Abstract

This study examines the relationship between cognitive response, the perception of store atmosphere and shopping satisfaction in two countries, Australia and Indonesia. The cognitive response is measured in terms of the perception of merchandise quality and the perception of service quality. The results of factor analysis show measurement invariance on the perception of store atmosphere and the cognitive measurements in Australia and Indonesia.
Co-Authors Mizerski, Kate Mizerski, Katherine