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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Putri Vania Iftatunnisa
Universitas Muhammadiyah Jakarta
Computer Science & IT

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Peran Corporate Social Responsibility Program Indofood Riset Nugraha Dalam Membentuk Brand Differentation Alfareji Febrian Hanom; Muhamad Firzan Akbar; Putri Vania Iftatunnisa; Bintang Awal Ramadhan; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 1 (2024): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i1.653

Abstract

This research discusses the role of PT. Indofood Tbk and PT. Indofood CBP Sukses Makmur Tbk in shaping brand differentiation through Corporate Social Responsibility (CSR) programs, with a focus on the Indofood Research Nugraha (IRN) initiative. The IRN program provides research funding to students to support research in the field of food, while the companies use various media to communicate their CSR initiatives. The research method employed is qualitative with descriptive analysis. Findings highlight the contributions of CSR programs in strengthening the company's image as an entity that cares about society and the environment, and creating brand differentiation that integrates social responsibility. By making CSR an integral part of the company's vision and mission, CSR becomes the foundation for all company activities, playing a crucial role in building a positive brand image and enhancing community engagement.
Aktivitas Public Relations dalam Mengoptimalkan Keterlibatan Relawan (Volunteer Engagement) Putri Vania Iftatunnisa; Istisari Bulan Lageni
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2540

Abstract

Ocean Young Guards, an organization that focuses on marine conservation, faces communication challenges in implementing the Blue Carbon Journey campaign program, such as differences in expectations from volunteers and the barriers of marine languages ​​​​that become organizational barriers. The importance of transparent and proactive communication is in line with Ocean Young Guards' efforts to address climate change by involving the younger generation who can help run the Blue Carbon Journey campaign program to achieve marine conservation goals. This study aims to determine the involvement of the younger generation as volunteers in the Blue Carbon Journey campaign program implemented by Ocean Young Guards. This study uses a qualitative approach with a descriptive study method and the theories used in this study are Engagement Theory and Social Change Theory. Data collection techniques used in this study were interviews and documentation, the results of the study showed that volunteer involvement is very important for the success of campaign activities with the interaction of organizations and volunteers including transparency of information about the program, education about climate change that is happening and active involvement of volunteers in Blue Carbon Journey campaign activities. The success of the Blue Carbon Journey campaign contributed to increasing volunteer awareness of the importance of coastal and marine ecosystems as a solution to climate change, and motivated them to become agents of change in environmental conservation.
Co-Authors Alfareji Febrian Hanom Bintang Awal Ramadhan Istisari Bulan Lageni Muhamad Firzan Akbar Winda Dwi Astuti Zebua