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All Journal Kanal : Jurnal Ilmu Komunikasi JRK (Jurnal Riset Komunikasi) Journal on Education Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Riwayat: Educational Journal of History and Humanities Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Solusi Masyarakat (JSM) Jurnal Bincang Komunikasi Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Journal of Social Humanities and Education: Scripta Humanika Journal of Public Policy and Society
Istisari Bulan Lageni
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Improving the Management of Betawi Cultural Villages as Indonesian Cultural Sites Winda Dwi Astuti Zebua; Fadhlan Arrasyid Hadizein; Lingga Syahid Ramadhan Ramadhan; Shubham Bapusaheb Wakchaure; Istisari Bulan Lageni
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i1.2998

Abstract

The purpose of this community service is to provide a good intervention for the Betawi Cultural Village through sharing activities about SWOT from the area in order to find out what needs attention so that it not only attracts tourists to travel, but can also attract attention in the field of education to preserve the culture that exist and to help overcome problems by paying attention to needs so that they can function optimally. The method used in this program is to hold meetings in discussion forums to convey several inputs that need to be considered in improving the management of Setu Bakakan tourist attractions, one of which explains the importance of clarity of information and consistency in public communication. The results obtained after holding meetings and discussions regarding problems for improving Setu Babakan, one of which is the addition of foreign languages to the Setu Babakan website
Proses Produksi Program KOLAK di TVMU Dalam Menerapkan Nilai Dakwah Kemuhammadiyahan Hiru Muhammad; Zahwa Indira; Istisari Bulan Lageni
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4221

Abstract

TVMu, officially aired on November, 18, 2013, coincided with the 101st anniversary of Muhammadiyah. To fulfill the four functions of Communications, namely educations, information, social control and entertainment, TVMu created program called KOLAK, Actual Opinion Religion and Culture. This program presented by the Secretary General of Muhammadiyah Central Executive, Prof. Dr. Abdul Mu’ti, M.Ed. This program elaborates on Muhammadiyah preaching related to contemporary issues and challenges. Throughout its production until completion, the KOLAK program always strives to ensure that Muhammadyah’s preaching is connected to relevant issue. This research employs a qualitative method and utilizes the theory of Segmentation, Targeting, Positioning, while for the production process, the program utilizes Herbert Zettl’s theory, wich cover everything from pre-production to post-production. The research finding show that the KOLAK program undergoes all stages of broadcast program planning the ensure its acceptance by its target audience, namely the Muhammadiyah Community.
FENOMENA BEKERJA DI COWORKING SPACE PADA ERA DIGITAL Aminah Swarnawati; Agus Hermanto; Istisari Bulan Lageni
Jurnal Riset Komunikasi Vol 14, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i1.21293

Abstract

Penelitian mengenai ruang kerja bersama ini dilatarbelakangi oleh maraknya ruang kerja bersama di seputar Jakarta dan Tangerang Selatan dan beberapa kota besar lainnya di Indonesia. Fenomena ini menarik, karena merupakan gejala baru dari cara bekerja orang-orang pada masa kini, khususnya pekerja milenial. Kehadiran coworking space beriringan dengan munculnya stars up. Tujuan dari penelitian adalah: 1) Mengidentifikasi tipe-tipe Coworking Space 2) Menganalisis nilai-nilai yang ada pada coworking space. dan 3) Menganalisis nilai-nilai dalam coworking space. Konsep dan teori yang mendukung adalah mengenai tipe-tipe coworking space dan nilai-nilai yang ada pada coworking space yang berkaitan dengan pentingnya komunikasi dan kolaborasi.  Penelitian dengan pendekatan kualitatif dengan metode fenomenologi ini dilakukan dengan teknik pengumpulan data melalui wawancara mendalam dengan tiga orang informan dan dua informan pembanding sebagai triangulasi sumber, serta teknik observasi dan dokumentasi. Teknik analisis adalah analisis data kualitatif. Hasil penelitian menunjukkan bahwa tipe yang paling sering dijumpai adalah tipe infrastruktur dan jaringan dan Model coworking space yang banyak dikenal adalah model kolaborasi internal (internal collaboration  Nilai-nilai Dalam nilai-nilai CWS, Keenam unsur nilai-nilai ada dalam CWS, sangat bergantung pada kebutuhan dan waktu dari para coworkers pada saat bekerja di CWS. 
Nadjani's Brand Positioning in Utilizing Social Media During the Covid-19 Pandemic: Brand Positioning Nadjani dalam Memanfaatkan Media Sosial pada Masa Pandemi Covid-19 Hermanto, Agus; Lageni, Istisari Bulan; Purnamasari, Oktaviana
Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v13i1.1785

Abstract

This study finds out the aspects related to the brand positioning of Nadjani who utilizes social media during the Covid 19 pandemic. Using a qualitative approach with narrative analysis and literature study, data collection was carried out as well as source triangulation. The conclusion obtained is that Nadjani's brand positioning narrative during the Covid 19 pandemic is a product that is full color, unique in its design motifs and fashionable for reality, perception and sensation. Comfort for hijab-wearing consumers, modern product design and has its own character for product differentiation, attributes and profile. Through the figure of the owner and a futuristic local brand for maintenance and statements made.
Pengaruh Cyber Public Relations DPR RI Terhadap Pemenuhan Kebutuhan Informasi Followers Akun Instagram @DPR_RI Allana Haura Redhita; Istisari Bulan Lageni
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i2.511

Abstract

The House of Representatives of the Republic of Indonesia has adopted various digital communication strategies to maximize the use of social media. One of the strategies implemented is Cyber Public Relations Instagram @dpr_ri seeks to utilize every opportunity provided by social media platforms to deliver accurate, relevant, and interesting information to the public.The purpose of this study is to measure Cyber Public Relations of DPR RI on the @dpr_ri Instagram account, Fulfillment of information needs of followers of the @dpr_ri Instagram account, and How much influence does cyber public relations of DPR RI have on fulfilling the information needs of followers of the @dpr_ri Instagram account. The theories used in this research are Cyber Public Relations Theory, Philips & Young (2009) and Information Needs, Guha (1978). The approach in this study uses a quantitative approach. The method used in this research is a survey. Data collection by providing questionnaires to followers of the @dpr_ri Instagram account. Based on the calculation results of the research data, the tcount value of 5.095 is greater than the ttable value of 1.668. Then H0 is rejected and H1 is accepted. So the results show that there is an influence of cyber public relations of the DPR RI on Fulfilling the Information Needs of Followers of the @dpr_ri Instagram account.There is data from the coefficient of determination showing that the equation is 37.7% while the remaining 62.3% is influenced by other factors outside the study.There is a strong influence between cyber public relations of the DPR RI and Fulfilling the information needs of Followers of the @dpr_ri Instagram account.
Aktivitas Public Relations dalam Mengoptimalkan Keterlibatan Relawan (Volunteer Engagement) Putri Vania Iftatunnisa; Istisari Bulan Lageni
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2540

Abstract

Ocean Young Guards, an organization that focuses on marine conservation, faces communication challenges in implementing the Blue Carbon Journey campaign program, such as differences in expectations from volunteers and the barriers of marine languages ​​​​that become organizational barriers. The importance of transparent and proactive communication is in line with Ocean Young Guards' efforts to address climate change by involving the younger generation who can help run the Blue Carbon Journey campaign program to achieve marine conservation goals. This study aims to determine the involvement of the younger generation as volunteers in the Blue Carbon Journey campaign program implemented by Ocean Young Guards. This study uses a qualitative approach with a descriptive study method and the theories used in this study are Engagement Theory and Social Change Theory. Data collection techniques used in this study were interviews and documentation, the results of the study showed that volunteer involvement is very important for the success of campaign activities with the interaction of organizations and volunteers including transparency of information about the program, education about climate change that is happening and active involvement of volunteers in Blue Carbon Journey campaign activities. The success of the Blue Carbon Journey campaign contributed to increasing volunteer awareness of the importance of coastal and marine ecosystems as a solution to climate change, and motivated them to become agents of change in environmental conservation.
Pengaruh Konten Instagram @pmbumj terhadap Minat Mendaftar Calon Mahasiswa Baru Universitas Muhammadiyah Jakarta 2023/2024 Lageni, Istisari Bulan; Angga, Indria
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45823

Abstract

Ajang penerimaan mahasiswa baru atau PMB merupakan salah satu ajang cukup penting terutama bagi kampus swasta. Jumlah mahasiswa baru ditiap tahunnya akan mempengaruhi keberlangsungan kampus tersebut. Namun dengan hadirnya kampus baru tiap tahu dan juga berkurangnya jumlah calon mahasiswa baru. Selain itu, kejadian luar biasa seperti Covid19 juga mengurangi jumlah lulusan sekolah menengah atas untuk melanjutkan pendidikannya ke Tingkat yang lebih tinggi karena perekonomian keluarganya ikut terdampak. Beragam kejadian ini, membuat kampus-kampus memutar otak mencari cara-cara baru yang belum pernah mereka lakukan sebelumnya.Berbagai cara dicoba, salah satunya adalah promosi soft selling, melalui media sosial. Media sosial lahir dari teknologi era 2000an yang hingga kini masih diminati oleh manusia. Media berbasis internet ini, tak hanya digunakan untuk berkomunikasi, tetapi lebih dari itu, untuk menyebarkan informasi dan menghasilkan interaksi. Bukan tanpa alasan, media berbasis internet ini mepunyai jangkauan yang luas, bahkan satu dunia. Promosi melalui media sosial, menggunakan konten-konten yang sifatnya memberi informasi, bahkan menghibur, dengan tujuan menghasilkan interaksi antara Penerimaan Mahasiswa Baru (PMB) Universitas Muhammadiyah Jakarta (UMJ) dengan calon mahasiswa baru UMJ. Maka dari itu, kegiatan PMB melalui media sosial dapat dijadikan pilihan untuk mendongkrak jumlah calon mahasiswa baru.
Pengaruh Pesan Kampanye #AdaApaDisini terhadap Citra Kemenparekraf : Survei pada Followers Akun Instagram @kemenparekraf.ri Aqila Shafa; Istisari Bulan Lageni
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi Vol. 3 No. 1 (2025): Februari : Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Publisher : Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/bridge.v3i1.392

Abstract

Image is the main goal as well as the achievement to be achieved in the world of public relations. Therefore, Kemenparekraf created the #AdaApaDiSini campaign using Instagram social media. The #AdaApaDiSini campaign contains messages about places, nature, and culture in an Indonesian tourism area to be seen by the public. The purpose of this study is to determine the #AdaApaDiSini campaign message on Instagram @Kemenparekraf.ri, the image of Kemenparekraf regarding the #AdaApaDiSini campaign message and to determine whether or not there is an influence of the #AdaApaDiSini campaign message on the image of Kemenparekraf itself. The theory used in this research is the campaign message theory which has the dimensions of message structure, message content, framing, language, and emotional appeal (Perloff, 2017). This research also uses image theory which has dimensions of perception, cognition, motives, and attitudes (Soemirat & Ardianto, 2017). The method used in this research is a quantitative approach with a survey method and simple random sampling technique by distributing questionnaires in the form of google forms to 98 respondents selected according to the characteristics of the study. From the results of calculations and data using the SPSS 25 application, the #AdaApaDiSini campaign message affects the image of Kemenparekraf by 34.7%.
STRATEGI INTEGRATED MARKETING COMMUNICATION PMB FISIP UMJ 2023 MELALUI MEDIA SOSIAL INSTAGRAM @fisip_umj Lageni, Istisari Bulan; Muksin, Nani Nurani; Swarnawati, Aminah; Imaddudin; Syahid, Lingga
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 1 (2023): JP2N: September - Desember 2023
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/bgjzmc78

Abstract

Ajang penerimaan mahasiswa baru atau PMB merupakan salah satu ajang cukup penting terutama bagi kampus swasta. Jumlah mahasiswa baru (Maba) ditiap tahunnya akan mempengaruhi keberlangsungan kampus tersebut. Namun dengan hadirnya kampus baru tiap tahu dan juga berkurangnya jumlah calon mahasiswa baru (Camaba), missal karena dampak perekonomian akibat covid19 beberapa tahun lalu, membuat kampus-kampus memutar otak mencari cara-cara baru yang belum pernah mereka lakukan sebelumnya. Adapun salah satu cara tersebut adalah kegiatan komunikasi pemasaran terpadu atau dikenal juga sebagai integrated marketing communication (IMC). merupakan suatu strategi pemasaran bagi bisnis untuk mengomunikasikan pesan yang sama di semua saluran pemasaran. Tujuan yang ingin dicapai oleh strategi IMC adalah untuk memengaruhi khalayak ramai dengan elemen promosinya sampai ke tingkat kognisi, afeksi, dan konasi. Elemen promosi yang digunakan biasanya terbagi menjadi dua, yaitu soft sell dan hard sell. Salah satu dari kegiatan soft sell yaitu komunikasi pemasaran yang dilakukan melalui media sosial. Bukan tanpa alasan, seperti yang kita tahu, media berbasis internet ini merupakan salah satu media yang jangkauannya luas dan memungkinkan para penggunanya berinteraksi melalui dunia maya. Maka dari itu, kegiatan PMB melalui media sosial dapat dijadikan pilihan untuk mendongkrak jumlah Camaba. Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Muhammadiyah Jakarta melalui akun Instagram @fisip_umj melakukan hal serupa. Dalam upaya menarik Camaba, konten-konten yang diunggah di akun @fisip_umj secara khusus dibuat sesuai dengan karakteristik Camaba. Konten-konten tersebut bertujuan untuk menghasilkan awareness dan kemudian ketertarikan Camaba terhadap kampus Fisip UMJ.    
Aktivitas Public Relations Dinas Sosial Kota Tangerang Selatan pada Hari Disabilitas Internasional Bersama Rumah I’m Star Susan Ary Ayu Anjani; Istisari Bulan Lageni; Nani Nurani Muksin
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.865

Abstract

People with disabilities continue to experience barriers in accessing education, employment, and social participation, requiring active government involvement through inclusive programs. One such initiative is the International Disability Day event organized by the South Tangerang City Social Service in collaboration with Rumah I’m Star. This study aims to analyze the public relations activities of the South Tangerang City Social Service by examining problem identification, planning, implementation, and interpretation in organizing the event. The research is based on the public relations model of Cutlip, Center, and Broom, which includes four stages: defining the problem, planning and programming, taking action and communicating, and evaluating the program. A qualitative approach with a descriptive method was employed. Data were collected through interviews, observations, and documentation, involving purposively selected informants from the Public Relations Division of the Social Service, the founder of Rumah I’m Star, beneficiaries, and public relations experts. The findings show that the Social Service identified low public awareness of disability issues as the main problem and responded by developing a collaborative communication strategy with Rumah I’m Star. The activities implemented included art performances, talk shows, and a bazaar showcasing the works of persons with disabilities, which were disseminated digitally. Program evaluation was conducted internally without standardized measurement instruments, limiting interpretation to event outcomes and participant involvement. Overall, the study concludes that these public relations efforts enhanced government communication and promoted inclusion awareness, although broader public engagement is needed for sustainable impact.
Co-Authors Agus Hermanto Agus Hermanto Allana Haura Redhita Aminah Swarnawati Angga, Indria Aqila Shafa Djoni Gunanto Fadhlan Arrasyid Hadizein Hanna Wisudawaty Hasna, Sofia Ichwan Arifin Imaddudin, Imaddudin Indria Angga Dianita Lingga Syahid Ramadhan Ramadhan Muhammad Nur Arfan Nani Nurani Muksin Nasya Putri Fazira Nur Hamidah Oktaviana Purnamasari Putri Vania Iftatunnisa R. Hiru Muhammad Rabbani Alhanan Hassim Robby Milana Shubham Bapusaheb Wakchaure Sigit Surahman Susan Ary Ayu Anjani Swarnawati, Aminah Syahid, Lingga Tria Patrianti Velda Ardia Winda Dwi Astuti Zebua Yudistira Raden Syahputra Zahwa Indira