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All Journal Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Rosenberg Teknologi Penangkapan Ikan
Kamilius Deleles Betaubun
Politeknik Perikanan Negeri Tual
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Sosialisasi Pemanfaatan Media Sosial dalam Mendukung Promosi Destinasi Wisata dan Produk Lokal di Ohoi Ohoidertutu Kecamatan Kei Kecil Barat Kabupaten Maluku Tenggara Rahma Gusmawati Tammu; Kamilius Deleles Betaubun; Ida I Dewa Ayu Raka Susanty; Meiksyana Raynold Renjaan; Anggiat Maruli Manulang; Michael Gerits Kriswanto Remetwa; Kaliana Tantri Bugis
PADMA Vol 5 No 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v5i2.2257

Abstract

This community service program was carried out in Ohoi Ohoidertutu, West Kei Kecil District, Southeast Maluku Regency, to enhance the capacity of the village government and the Tourism Awareness Group (Pokdarwis) in utilizing social media to promote tourist destinations and local products. The village has strong potential, including white-sand beaches, distinctive local culture, and processed seafood products and handicrafts, but these assets have not been optimally managed due to limited knowledge of digital marketing. The activities included socialization, training, and one month of mentoring. The socialization aimed to increase understanding of the importance of social media, while the training focused on creating creative content, digital marketing strategies, and professional account management. Mentoring ensured that the strategies taught were applied consistently. The results showed a significant increase in both the quantity and quality of promotional content on social media, along with a rise in tourism inquiries. A village social media management team was also established and committed to sustaining promotional efforts. This program demonstrates that targeted use of social media can improve destination visibility and local product marketing. Moving forward, advanced training and collaboration with tourism actors, influencers, and media outlets are needed to expand promotional reach sustainably.
Pengembangan Wisata Berkelanjutan (Studi Kasus Desa Wisata Ngilngof) Tasya Elnora Fautngiljanan; Erma Jane Elsoin; Nuraeni Ingratubun; Kamilius Deleles Betaubun
Rosenberg : Jurnal Rosenberg Teknologi Penangkapan Ikan Vol 1 No 2 (2023): Rosenberg: Jurnal Teknologi Penangkapan Ikan
Publisher : Prodi TPI Politeknik Perikanan Negeri Tual

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Abstract

Desa wisata Ngilngof menganut gagasan pariwisata berkelanjutan, yang berdampak pada tiga bidang ekonomi, sosial budaya, dan lingkungan. Tujuan penelitian ini untuk mengetahui apa saja factor external-internal dalam desa wisata Ngilngof dan menyusun rekomendasi pengembangan desa wisata Ngilngof secara berkelanjutan Penelitian ini menggunakan pendekatan kualitatif dengan observasi, wawancara, dan kuesioner, serta analisis deskriptif kualitatif dan analisis SWOT sebagai metode analisis data. Hasil dari penelitian ini menunjukan bahwa factor ada pengembangan desa wisata Ngilngof saat ini signifikan dari sisi ekonomi, lingkungan maupun social budaya namun masih perlu adanya usaha optimal yang harus dilakukan salah satunya penguatan potensi desa wisata yang melibatkan semua stakeholder pariwsata terkait
Co-Authors Anggiat Maruli Manulang Erma Jane Elsoin Ida I Dewa Ayu Raka Susanty Kaliana Tantri Bugis Meiksyana Raynold Renjaan Michael Gerits Kriswanto Remetwa Nuraeni Ingratubun Rahma Gusmawati Tammu Tasya Elnora Fautngiljanan