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All Journal The Es Accounting and Finance Jurnal Kompetitif Bisnis International Journal of Economics, Business and Innovation Research
M. Iqbal Harori
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Literasi Keuangan, Pengelolaan Keuangan, dan Payment Gateway terhadap Kinerja Pelaku UMKM (Studi Pada Pelaku UMKM di PKOR Way Halim Kota Bandar Lampung): STUDI PADA PELAKU UMKM DI PKOR WAY HALIM KOTA BANDAR LAMPUNG Dianti, Auliyah Nuraini; K. Bagus Wardianto; M. Iqbal Harori
Jurnal Kompetitif Bisnis Vol. 3 No. 4 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i4.428

Abstract

Dengan meningkatnya peran UMKM dalam perekonomian lokal, pemahaman yang baik mengenai literasi dan pengelolaan keuangan, serta adopsi teknologi pembayaran yang efisien menjadi kunci untuk meningkatkan kinerja bisnis.“Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, pengelolaan keuangan, dan penggunaan payment gateway terhadap kinerja pelaku UMKM di PKOR Way Halim, Kota Bandar Lampung. Metode yang digunakan dalam penelitian ini adalah survei dengan pendekatan kuantitatif asosiatif. Data dikumpulkan melalui wawancara dan distribusi kuesioner dengan teknik pengambilan sampel judgemental sampling, yang melibatkan 100 responden pelaku UMKM di PKOR Way Halim. Teknik analisis data dalam penelitian ini adalah analisis regresi linier berganda menggunakan program SPSS Versi 30. Hasil penelitian menunjukkan bahwa literasi keuangan dan payment gateway berpengaruh positif dan signifikan terhadap kinerja UMKM, sedangkan pengelolaan keuangan tidak menunjukkan pengaruh yang signifikan terhadap kinerja UMKM di PKOR Way Halim
The Effect of Service Quality and Promotion on Telkomsel Customer Satisfaction (A Study of College Students in Bandar Lampung) Sindy Amarda; Maulana Agung P; M. Iqbal Harori
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2916

Abstract

Indonesia has many providers offering internet access services and conveniences, one of which is Telkomsel. In using Telkomsel cards, consumers consider several factors. This study aims to determine the impact of several factors on customer satisfaction with Telkomsel provider cards in Bandar Lampung, particularly among university students. The factors studied include service quality and promotion. This study uses explanatory research with a quantitative approach. The research population consists of Telkomsel card customers and students in Bandar Lampung. The sampling technique used is proportional stratified random sampling by selecting 10 universities in Bandar Lampung and 100 respondents selected as research samples. Data were obtained through the distribution of questionnaires to respondents. The data analysis techniques used included descriptive analysis, classical assumption testing, and multiple linear regression analysis using the SPSS Statistics 30 application program. The results of the study showed that, partially, service quality and promotion had a significant effect on customer satisfaction. Then, simultaneously, service quality and promotion together had a significant effect on customer satisfaction. Keywords: service quality, promotion, customer satisfaction, Telkomsel
Co-Authors Aisyah Rizkia Anggara, Catur Novi Dadang Karya Bakti Damayanti Damayanti Dianti, Auliyah Nuraini Dilan Darizki Gandasurya Herry Kurniawan Hesti May Shella Ibnu Arya Maulana K. Bagus Wardianto Khofifah Dwi Pratiwi Maulana Agung Maulana Agung P Mediya Destalia Nur Hanifah Ovindha Gustyas Putri Jesica Pratiwi Sindy Amarda Suripto Suripto Suripto