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All Journal Jurnal Kompetitif Bisnis Brilliant International Journal of Management and Tourism
Ghia Subagja
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Economics, Econometrics & Finance Social Sciences

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PENGARUH ATTRACTION, ACCESSIBILITY, AMENITIES, DAN ANCILLARY TERHADAP KEPUASAN PENGUNJUNG PADA WISATA KOPI RIGIS JAYA DI KECAMATAN AIR HITAM, KABUPATEN LAMPUNG BARAT, PROVINSI LAMPUNG Firman Handika; Suprihatin Ali; Ghia Subagja
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research aims to explain the influence of attraction, accessibility, amenities, and ancillary on visitor satisfaction atthe Rigis Jaya Coffee Tour in Air Hitam District, West Lampung Regency, Lampung Province. The independent variablesused in this research are attraction (X1), accessibility (X2), amenities (X3), and ancillary (X4) and visitor satisfaction asthe dependent variable. This research uses a quantitative approach with explanatory research. The population in thisstudy were visitors to the Rigis Jaya coffee tourist attraction. The data was obtained from a questionnaire using a Likertscale which was distributed via Google Form to social media, Intragram, WhatsApp and personal chat. The sample inthis study amounted to 100 samples taken using purposive sampling technique. The data in this study were analyzedusing multiple linear regression with simultaneous results of the attraction, accessibility, amenities and ancillaryvariables having a significant effect on the satisfaction of visitors to the Rigis Jaya coffee tourist attraction with an RSquare value of 0.811 or 81.1%. Meanwhile, partial results show that the variables attraction, accessibility, amenities,and ancillary have a significant influence on visitor satisfaction at the Rigis Jaya Coffee Tour in Air Hitam District, WestLampung Regency, Lampung Province. It is hoped that this research can add insight for future researchers, where thisresearch can become a reference for further research in solving problems related to the influence of attraction,accessibility, amenities and ancillary variables on visitor satisfaction at the Rigis Jaya coffee tourism site.
ANALISIS PEMROSESAN KOPI BUBUK ROBUSTA PADA INDUSTRI KECIL MENENGAH DI BANDAR LAMPUNG Ahmad Rifa'i; Ghia Subagja; May Roni
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Diantara peran penting industri kecil menengah adalah sebagai media hilirisasi produk perkebunan kopi hingga produk tersebut siap untuk di konsumsi oleh pengguna akhir. Kopi rabusta merupakan produk unggulan daerah di Bandar Lampung. Penelitian ini bertujuan menemukan dan mengekplorasi pemrosesan kopi bubuk robusta oleh para pengrajin kopi bubuk di Bandar Lampung. Enam tahapan pemrosesan kopi bubuk robusta telah berhasil ditemukan hingga kopi bubuk tersebut siap untuk di konsumsi pengguna akhir. Hasil penelitian ini akan mempermudah peneliti lain untuk mendiskripsikan pemrosesan kopi bubuk rabusta, khususnya yang dilakukan oleh pelaku industri kecil menengah.
The Influence of Green Brand Authenticity on Consumer Purchase Intention: Mediating Role of Environmental Commitment Ghia Subagja; Bella Hartati; Evrina Evrina
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5980

Abstract

The rising demand for credible sustainability practices has positioned green brand authenticity as a critical factor influencing consumer evaluation and behavior. However, existing studies show inconsistent results regarding the direct impact of authenticity on purchase intention and provide limited insight into the psychological mechanisms underlying this relationship. This research addresses these gaps by investigating the influence of green brand authenticity on consumer purchase intention and examining the mediating role of environmental commitment. A quantitative survey was conducted with 150 respondents who had experience purchasing environmentally friendly products. Data were analyzed using multiple regression and mediation testing through a three-equation model supported by Sobel analysis. The results show that green brand authenticity significantly and positively influences both environmental commitment and consumer purchase intention. Furthermore, environmental commitment was found to partially mediate the rela-tionship, indicating that authenticity not only enhances consumers’ cognitive trust in a brand’s envi-ronmental claims but also strengthens their moral engagement with ecological values, which in turn in-creases their likelihood of purchasing green products. These findings contribute to sustainability research by demonstrating the importance of internal psychological factors in shaping consumer responses to authentic environmental initiatives. The study concludes that authentic green branding strategies can foster deeper environmental commitment and more consistent purchasing behavior. Limitations include the cross-sectional design and the use of purposive sampling, suggesting that future research should consider longitudinal and cross-cultural approaches to validate the robustness of these findings.
Co-Authors A . Efendi A . Efendi A. Rifa'i Alida Mawarni Annisa Karinina Anwar, Amelia Arif Sugiono Bella Hartati Dadang Karya Bakti Damayanti Damayanti Dewi Monica Prihartini Ramadona Evrina Firman Handika Hartono Hatono khoirun najah Maulana Agung May Roni Novita Sri Wulandari Rachmawati Lola Widisono Ridho Iqbal Firdaus Siti Khoirina Suprihatin Ali Witri Azzahro