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PROGRAM PENGEMBANGAN PEMASARAN UMKM DI DESA KEDUNGREJO, KECAMATAN JABON MELALUI MEDIA SOSIAL Enny Istanti; Ruchan Sanusi
JPM17: Jurnal Pengabdian Masyarakat Vol 6 No 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpm17.v6i1.5089

Abstract

Media sosial adalah alat atau sarana yang dapat diakses oleh semua orang tanpa adanya batasan waktu dan jarak selama terdapat jaringan internet. Adanya media sosial yang mempunyai akses luas, mudah, dan cepat hal ini dimanfaatkan oleh para pengusaha kecil UMKM untuk lebih berani mempromosikan produk-produknya sebagai media pemasaran yang efektif dan efisien. Pesatnya perkembangan UMKM membuat pemanfaatan media sosial juga semakin tinggi. Keberadaan UMKM diharapkan mampu memperluas lapangan kerja, mempercepat proses pemerataan ekonomi, peningkatan pendapatan masyarakat, dan mendorong mewujudkan stabilitas nasional. Pemanfaatan media sosial diharapkan mampu menambah jangkauan pemasaran usaha UMKM. Dengan adanya program Kuliah kerja Nyata Tematik diharapkan kegiatan penyuluhan dan pelatihan tentang pengembangan pemasaran UMKM di Desa Kedung Rejo melalui media sosial dapat memberikan pemahaman kepada masyarakat pentingnya media sosial dalam mengembangkan bisnis sekaligus mengikuti perkembangan zaman dan dapat dimanfaatkan semaksimal mungkin. Kata Kunci : UMKM, media sosial, penyuluhan,pelatihan
The Role of Financial Statements using the Camel Ratio Method to Assess Financial Performance at BNI Banks Registered at OJK Enny Istanti; Achmad Daengs GS; Ruchan Sanusi; Sutopo Sutopo; RM Bramastyo KN; Syafi’i Syafi’i
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2045

Abstract

Purpuse: The aim is to determine the soundness of Bank Negara Indonesia (BNI in the 2017-2019 period, of which all four are State-Owned Enterprises (BUMN). Design/methodology/approach: The analysis carried out is a qualitative analysis using the CAMEL ratio method (CAR, KAP, NPM, ROA&BOPO, LDR). Findings: The results of the research in the last 3 years after being measured by the applicable standard Bank Indonesia regulations, it was found that the average soundness level of state-owned banks was in the Unhealthy Predicate. State-owned banks should improve their financial performance to increase the title as a healthy or very healthy bank because SOEs are banks that have the largest assets in Indonesia. Practical implications: Increasing the predicate as a healthy or very healthy bank because BUMN is the bank that has the largest assets in Indonesia. Originality/value: This paper is genuine paper type: research paper
PRODUCT EMINENCE, SERVICE AND CUSTOMER TRUST IN CUSTOMER LOYALTY Achmad Daengs GS; Enny Istanti; Ruchan Sanusi; I Gd Wiyasa
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.126

Abstract

This study aims to determine the influence of Product quality. Service quality and Customer trust on Customer loyalty. Where is the independent variable consist of Product quality variable. Service quality variable, and Customer trust variable influences Customer Loyalty variable as the dependent variable. This research was conducted at Enterprise in Surabaya. Methods of data collection in this study is questionnaires filled out by the respondents are consumers of Enterprise that have been bought the blank wedding invitation cards at least twice. Taking sample of 50 respondents in this study using a purposive sampling method.
CUSTOMER VALUE PERFORMANCE, SATISFACTION AND RELATIONAL MARKETING ON PRIORITY CUSTOMER LOYALTY ( Case study of Bank ABC Surabaya Cendana Main Branch Office) Enny Istanti; Achmad Daengs GS; Ruchan Sanusi; Sutopo; RM Bramastyo Kusumo Negoro; Ali Muhdor; Syafi’i
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.128

Abstract

Banking is a service industry that is very important in advancing the economy of a country. The purpose of this study is to determine whether there is an effect of variable customer value, satisfaction and relational marketing on customer loyalty Priority Bank XYZ Main Branch Office Surabaya Cendana. The data used in this study is primary data obtained by distributing questionnaires, using multiple linear regression analysis techniques. There is an influence between the independent variable and the dependent variable, as evidenced by a significant value of 6,328.10-26 <0.05. Partially, the customer value variable (X1) has a positive and significant effect on customer loyalty, the customer satisfaction variable (X2) has a positive and significant effect on customer loyalty and the relationship marketing variable (X3) has a positive and significant effect on customer loyalty. The most dominant variable is the relational marketing variable (X3) because the partial correlation value in the coefficients table is 62.29% greater than the partial correlation value of the other independent variables. customer value variables, customer satisfaction, and relationship marketing simultaneously have a significant effect on verified customer loyalty, customer value variables, customer satisfaction, and relationship marketing partially have a significant effect on proven customer loyalty and relationship marketing variables have a dominant influence on proven customer loyalty the truth. The most dominant variable is the relational marketing variable (X3) because the partial correlation value in the coefficients table is 62.29% greater than the partial correlation value of the other independent variables. customer value variables, customer satisfaction, and relationship marketing simultaneously have a significant effect on verified customer loyalty, customer value variables, customer satisfaction, and relationship marketing partially have a significant effect on proven customer loyalty and relationship marketing variables have a dominant influence on proven customer loyalty the truth. The most dominant variable is the relational marketing variable (X3) because the partial correlation value in the coefficients table is 62.29% greater than the partial correlation value of the other independent variables. customer value variables, customer satisfaction, and relationship marketing simultaneously have a significant effect on verified customer loyalty, customer value variables, customer satisfaction, and relationship marketing partially have a significant effect on proven customer loyalty and relationship marketing variables have a dominant influence on proven customer loyalty the truth.
THE CONSEQUENCES OF TAX COLLECTION ON THE DISCUSSION OF TAX ARRARDS AND INCREASED TAXPAYER COMPLIANCE (Case Study at the Surabaya Gubeng Primary Tax Service Office) Achmad Daengs GS; Enny Istanti; Diana Zuhro; Bramastyo Kusumonegoro; Ruchan Sanusi; Sutini Sutini
International Journal of Economics and Management Research Vol. 1 No. 1 (2022): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (839.425 KB) | DOI: 10.55606/ijemr.v1i1.35

Abstract

This study aims to determine the effect of the tax collection and disbursement of arrears of tax on the increase in taxpayer compliance Tax Office Primary Sawahan Surabaya. Model analysis of the data used in this study is to examine the descriptive statistical analysis and provides an overview of how the influence of a letter of reprimand and a letter forced to liquefaction tax arrears and an increase taxpayer compliance in 2010-2012 at the Tax Office Primary Sawahan Surabaya. Based on the results of data analysis using SPSS 16 shows the partial results of hypothesis testing (t-test) or simultaneously (F - test) to prove that the tax collection with a letter of reprimand and a letter has forced, a significant effect on the disbursement of tax arrears with the coefficient of determination shows 46.6%.
THE EFFECT OF RETURN ON EQUITY ON COMPANY VALUE WITH THE INDEPENDENT BOARD OF COMMISSIONERS AND THE AUDIT COMMITTEE AS MODERATING VARIABLES Achmad Daengs GS; Enny Istanti; Diana Zuhro; Retno Susanti; Sutini Sutini; Ruchan Sanusi; Syafi'i Syafi'i; Sutopo Sutopo; Ali Muhdor; Bramastyo Kusumonegoro
International Journal of Economics and Management Research Vol. 1 No. 2 (2022): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1283.749 KB) | DOI: 10.55606/ijemr.v1i2.36

Abstract

The purpose of this study was to analyze financial performance as measured by Return on Equity (ROE) on firm value as measured by Tobin's Q as well as to analyze the Corporate Governance mechanism as a moderating variable. The aim of this research is to find empirical proof about (a) the influence of financial performance to firm value, (b) the influence of independent commissioners as moderating variable in the relationships between financial performance and firm value, (c) the influence of audit committee as moderating variable in relationships between financial performance and firm value. The sample of this research is mining firms which are listed on the Indonesia Stock Exchange (IDX) over 2008-2011. The research sample are 10 firms with 39 observations. To analyzed the data using software SPSS ver. 16.0.
PENDAMPINGAN ASISTENSI PENGISIAN SPT TAHUNAN BAGI DOSEN DAN KARYAWAN UNIVERSITAS BHAYANGKARA SURABAYA Yoga Adi Prayogi; Ruchan Sanusi; Arief Rahman; Dien Ajeng Fauziah; Ali Muhdor; Bambang Agoes Hermanto
Jubaedah : Jurnal Pengabdian dan Edukasi Sekolah (Indonesian Journal of Community Services and School Education) Vol. 4 No. 1 (2024): Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jub.v4i1.176

Abstract

The completion and submission of the Annual Income Tax Return for Individual Taxpayers requires particular attention from taxpayers who are employed in an agency. As a taxpayer is obliged to calculate, deposit taxes, and complete and submit the Annual Income Tax Return for Individual Taxpayers no later than March 31 of the following year. The objective of this community service (PKM) initiative is to provide assistance to lecturers, educators, and employees of Bhayangkara University Surabaya in the completion and submission of the Annual Income Tax Return for Individual Taxpayers, specifically the SPT 1770SS and 1770S forms, through the electronic filing (e-filing) process. This initiative aims to provide solutions for lecturers, educators, and employees at Bhayangkara University Surabaya to fulfill their obligations as individual taxpayers. The methodology employed in this activity entails providing assistance in the completion and submission of the Annual Income Tax Return for Individual Taxpayers through the use of electronic filing. The implementation of this activity represents a collaborative effort between the Tax Center UBHARA Surabaya and the KPP Pratama Surabaya Wonocolo, with the involvement of students from the Tax Volunteers for the Country (Renjani) program, who have been duly authorized by the Directorate General of Taxes Ministry of Finance RI
The Intersection of Social Engineering and Rehabilitation Law: Evaluating the Effectiveness of Law Reform for Drug Addicts in Indonesia Siti Ngaisah; Wredha Danang Widoyoko; Haryono Haryono; Diah Ayu Rahmawati; Ruchan Sanusi
West Science Social and Humanities Studies Vol. 2 No. 11 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i11.1473

Abstract

This study examines the intersection of social engineering and rehabilitation law in Indonesia, focusing on the effectiveness of legislative reforms addressing drug addiction. By employing a juridical analysis of legislation, the research evaluates the alignment of Indonesia’s Narcotics Law with social engineering principles aimed at shifting societal perceptions of addiction from punitive to rehabilitative. Findings reveal significant challenges, including limited institutional capacity, societal stigma, and inconsistencies in law enforcement, which undermine the intended outcomes of rehabilitation laws. Comparative insights from global best practices underscore the need for integrated and well-resourced strategies to enhance the effectiveness of rehabilitation-focused legal frameworks. Recommendations are proposed to address these challenges through legislative revisions, institutional strengthening, and public awareness campaigns.
Transformative Justice Through Social Engineering: Analyzing the Role of Legislation in Supporting the Rehabilitation of Drug Addicts to Become Productive Members of Society Wredha Danang Widoyoko; Siti Ngaisah; Haryono Haryono; Diah Ayu Rahmawati; Ruchan Sanusi
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1555

Abstract

The research investigates law's role in promoting transformative justice through social engineering, focusing on rehabilitation and reintegration processes of drug addicts into society. This study applies a normative-juridical approach to evaluate Indonesia's legal frameworks for their effectiveness in handling addiction as a public health issue. Comparative analyses with international models, such as the decriminalization in Portugal and harm reduction policies in the Netherlands, show what a change of heart in legal philosophy might achieve. The findings put forward the majors lacuna in the present legislation: undue punitive, lack of supportive infrastructure, and stigma among society. Recommendations offered by the study go on to include legislative reform for rehabilitation, supportive infrastructure development, public-private partnership for effective reintegration. This paper advocates for a compassionate justice system that embeds transformative justice principles into legal frameworks, promoting societal productivity and inclusivity.