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All Journal Mutiara: Jurnal Penelitian dan Karya Ilmiah Cidea Journal
Hanifah Sukmana
Universitas Sangga Buana
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Other

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Analisis Rekrutment dan Penempatan Kerja pada Kinerja Karyawan Perusahaan Trans Berjaya Sri Mulyeni; Santi Santi; Lien Nurliah; Imas Siti Masitoh; Hanifah Sukmana; Sobarna Kartamihardja
CiDEA Journal Vol. 2 No. 1 (2023): Juni : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.756

Abstract

The research explains the relationship between employee recruitment and work placement on employee performance at CV Trans Berjaya, the research sample used is a saturated sample because population under 100. The research instrument used a questionnaire, tested data through partial and simultaneous tests, multiple regression test using SPSS 25 software. Partial test results revealed that variabel X1 recruitment affected employee performance by 0,722 or 72,2% and variable X2 work placement influenced performance employees by 0,631 0r 63,1%. And the simultaneous test of recruitment and work placement variables on employee performance has an impact of 0,731 or 73,1%. Thus, the performance of Trans Berjaya employees is influenced by recruitment and job placement. Variables X1 and X2 have a positive and significant effect variable Y.
Implementasi Analisis SWOT Dalam Strategi Pemasaran Digital Sebagai Upaya Peningkatan Siswa Baru Vip Paramarta; Rheza Fasya; Khilda Fauziah Lasminingsih; Hanifah Sukmana; Ali Muhsin
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 2 No. 2 (2024): April : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v2i2.1047

Abstract

Implementing SWOT analysis in digital marketing strategies is crucial in increasing the number of new student registrants in educational institutions. SWOT, an abbreviation of Strengths, Weaknesses, Opportunities and Threats, provides a basis for formulating effective strategies. In the context of digital marketing, power can be utilized to strengthen an institution's image and attract the attention of prospective students through online media. Identified weaknesses can be optimized with internal improvements, thereby providing a positive experience to prospective students. Opportunities in the digital world, such as the use of social media and online platforms, can be applied to increase marketing reach. Threats from competitors can be anticipated by adapting the latest technology and increasing competitiveness. Through SWOT analysis, digital marketing strategies can be formulated to be more targeted. Strengthening an institution's image through multimedia content and testimonials can utilize internal strengths. Weaknesses such as lack of online visibility can be overcome through targeted digital marketing campaigns. Opportunities to interact directly with prospective students via social media can increase engagement. By detailing each SWOT element in a digital marketing strategy, educational institutions can increase their appeal, overcome internal obstacles, take advantage of digital opportunities, and anticipate potential threats. Thus, implementing a SWOT analysis opens up great opportunities to increase new student enrollment through a targeted and effective marketing approach in the digital era.
Co-Authors Ali Muhsin Imas Siti Masitoh Khilda Fauziah Lasminingsih Lien Nurliah Rheza Fasya Santi Santi Sobarna Kartamihardja Sri Mulyeni Vip Paramarta