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Resti Hardini
Faculty of Economics and Business, Universitas Nasional
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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The Influence of Brand Image, Product Quality and Service Quality on Customer Loyalty of Kidz Station Trans Studio Mall Cibubur East Jakarta Muhammad Haekal Azhari; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.826

Abstract

This study aims to analyze the influence of Brand Image, Product Quality and Service Quality. The results of the study using primary data in the form of a questionnaire to 94 customers of Kidz Station TSM Cibubur East Jakarta who have made the purchase process 2 times or more, show the result that there is a negative effect of Brand Image on Customer Loyalty and on Service Quality and Product Quality shows results that have a positive effect on Customer Loyalty. There is a positive influence on Product Quality and Service Quality indicating that Product Quality and Service Quality can be important factors for Customer Loyalty and must be continuously developed in order to continue to compete with similar competitors.
The Influence Of Product Quality, Brand Image And Electronic Word Of Mouth On The Purchasing Decision Of Ms Glow For Men Facial Wash In Jagakarsa, South Jakarta Kumba Digdowiseiso; Muhammad Naufal Tarmizi; Resti Hardini
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.831

Abstract

This study aims to determine Product Quality, Brand Image and Electronic Word of Mouth on the Purchase Decision of Ms Glow for Men Facial Wash. The data analysis technique used multiple linear regression and used SPSS version 23. The results of the researchers found the regression equation Y = 0.347 X1 + 0.297 X2 + 0.340 X3. t count 4.113 > 1.660 t table and sig value 0.00 < 0.50. For Brand Image (X2) has a positive and significant effect on Purchase Decision (Y) based on t count 3.567 < 1.660 t table and sig value 0.01 > 0.50. For Electronic Word of Mouth (X3) has a positive and significant effect on Purchase Decision (Y) based on t count 4.879 > 1.660 t table and sig value 0.00 < 0.50. Among the third, most significant variables is the Product Quality variable (X1) based on t count 4.113 > 1.660 t table and sig value 0.00 < 0.50. The results of this study are expected to be a reference material to improve Product Quality (X1) and (X2) Brand Image that can support Purchase Decisions (Y)
The Influence Of Product Quality, Service Quality And Sales Promotion On Toyota Avanza Car Purchase Decisions At Auto 2000 Pramuka Central Jakarta Putri Nada Lathifah Lathifah; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.839

Abstract

This study aims to determine the effect of product quality, service quality and sales promotion on purchasing decisions for Toyota Avanza at AUTO 2000 Pramuka, Central Jakarta. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique was using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 23.0 program. From the research results, it can be seen that product quality (X1) has a positive and significant influence on purchasing decisions, this is shown from the t-test where the t- count value is 2.668 > 1.660 ttable and significant is 0.009 (0.009 < = 0.05), then H0 is rejected. and Ha accepted,. Service Quality (X2) from the results of the study is shown from the tcount, which is 2.613 > 1.660 ttable and the significance is 0.010 (0.010 < = 0.05), then H0 is rejected and Ha is accepted, meaning that Service Quality has a positive and significant effect on Purchase Decisions. Sales Promotion (X3) from the results of this study can be seen in the tcount value of 3.111 > 1.660 ttable and significant 0.000 (0.000 < = 0.05) then H0 is rejected and Ha is accepted, so it can be concluded that Sales Promotion has a positive and significant effect on Buying decision. Thus, it can be concluded that product quality, service quality and sales promotion variables influence purchasing decisions together.
The Influence Of Product Quality, Brand Image And E-Word Of Mouth On The Decision To Purchase Online Clothing Products Notbrand.Co In Dki Jakarta Rani Yulia; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.848

Abstract

This study aims to determine the effect of the t-test on the variables of product quality, brand image, and e-word of mouth on purchasing decisions for online clothing products notbrand.co in DKI Jakarta. The sample in this study was 96 respondents who made purchasing decisions on social media based on the Anderson formula. This study uses primary data with data collection methods through questionnaires distributed to 96 respondents. The data analysis technique was using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 26.0 program. From the results of the t test, it shows that the product quality variable (X1) has an influence of 2.764% or 27.64%, the brand image variable (X2) has an influence of 4.878 or 48.78%, and the e-word of mouth variable (X3 ) has an influence of 2.351% or 23.51% on purchasing decisions. Thus, it can be concluded that product quality, brand image and e-word of mouth variables influence purchasing decisions.
The Influence of Product Quality, Price and Word of Mouth on Hokido Brand Karate-Gi Purchasing Decisions in Five Dojos in DKI Jakarta Area Hajir Masturi; Resti Hardini; Kumba Digdowiseiso; Nik Hazimah Nik Mat
International Journal of Social Service and Research Vol. 4 No. 02 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i02.724

Abstract

This research aims to find out how big the influence of product quality, price, and word of mouth against the purchasing decisions of the karate-gi Hokido Brand in five Dojo regions DKI Jakarta population used in this study is that consumers ever buy karate-GI Hokido brand. The samples in this research were as many as 100 respondents. Sampling is done with non-probability sampling with a purposive sampling approach (with consideration of sampling) and Quota sampling (determination of samples from populations that have certain characteristics to the number of the desired quota is reached). The analysis method used was multiple linear regression analysis using the software SPSS 17.0. Results of the research show that the variable quality of products, prices, and word of mouth had a positive and significant effect on the purchasing decisions of karate-gi Hokkaido Brand in five Dojo Region DKI Jakarta.
Co-Authors Hajir Masturi Kumba Digdowiseiso Muhammad Haekal Azhari Muhammad Naufal Tarmizi Nik Hazimah Nik Mat Putri Nada Lathifah Lathifah Rani Yulia