jurnal syntax admiration
Vol. 4 No. 1 (2023): Jurnal Syntax Admiration

The Influence of Brand Image, Product Quality and Service Quality on Customer Loyalty of Kidz Station Trans Studio Mall Cibubur East Jakarta

Muhammad Haekal Azhari (Faculty of Economics and Business, Universitas Nasional)
Resti Hardini (Faculty of Economics and Business, Universitas Nasional)
Kumba Digdowiseiso (Faculty of Economics and Business, Universitas Nasional)

Article Info

Publish Date
20 Nov 2022

Abstract

This study aims to analyze the influence of Brand Image, Product Quality and Service Quality. The results of the study using primary data in the form of a questionnaire to 94 customers of Kidz Station TSM Cibubur East Jakarta who have made the purchase process 2 times or more, show the result that there is a negative effect of Brand Image on Customer Loyalty and on Service Quality and Product Quality shows results that have a positive effect on Customer Loyalty. There is a positive influence on Product Quality and Service Quality indicating that Product Quality and Service Quality can be important factors for Customer Loyalty and must be continuously developed in order to continue to compete with similar competitors.

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Journal Info
jurnal syntax admiration
Website

Abbrev

jurnal

Publisher

Syntax Corporation Indonesia

Subject

Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Description

Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis ...