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elwisam elwisam
Faculty of Economics and Business, Universitas Nasional
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Journal : jurnal syntax admiration

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The Influence of Brand Trust, Brand Image and Lifestyle on Buying Interest in Samsung Galaxy A Series Smartphones in National University Students Umi Fadillah Rahmawati; elwisam elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.854

Abstract

This study aims to analyze how much influence brand trust, brand image, and lifestyle have on purchase intention. This type of research uses descriptive quantitative methods and data analysis techniques using inferential analysis data and using primary data formed closed questionnaires to 100 respondents and assisted by using the SPSS version 23 program. To obtain results from consumer buying interest in the Samsung Galaxy A smartphone Series. The results of this study reveal that brand trust, brand image, and lifestyle variables have a positive and significant effect on purchase intention. This can be seen in the coefficient table in the regression equation Y = 0.308 X1 + 0.324 X2 + 0.280 X3. The conclusion is that the independent variable has a positive and significant influence on purchase intention.
The Influence Of Communication, Work Motivation And Work Discipline On The Performance Of Pt Surgika Alkesido Employees Rimah Mawardi; elwisam elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.858

Abstract

This study aims to determine the effect of communication, work motivation and work discipline on the performance of employees of PT Surgika Alkesido. The sampling method used is Non-Probability Sampling with Purposive sampling technique. This type of research uses quantitative descriptive methods and inferential analysis using primary data in the form of a closed questionnaire to 100 respondents and the data is analyzed using multiple linear regression analysis. From the data that has fulfilled the validity test, reliability test, classical assumption test and model feasibility test, a regression equation is obtained. The results of regression analysis in this study indicate a positive and significant effect on customer satisfaction, which is shown in the coefficient table in the regression equation model. The results of the model feasibility test shown with the significant value shown in the model feasibility table which means that the model in this study is feasible to use based on the significant value obtained. The results of the hypothesis conclusion with the t test obtained a positive and significant value on the variables of communication, work motivation and work discipline on employee performance.
The Effect Of Profitability, Liquidity, Leverage, Capital Intensity, And Company Size On Tax Avoidance Sabrina Septiyani Putri; elwisam elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.864

Abstract

The automotive industry is a sector that has a relatively large contribution to the national economy. Where the automotive industry provides an investment value of trillions per year and is able to absorb the work of up to tens of thousands of people. For this reason, the authors conducted this study with the aim of examining the effect of profitability, liquidity, leverage, capital intensity and firm size on tax avoidance in the automotive industry listed on the Indonesia Stock Exchange in 2016 - 2020. In this study, researchers used secondary data with a population of 20 companies. automotive listed on the Indonesia Stock Exchange. Determination of the sample of this study using the purposive sampling method and obtained a sample of 18 automotive companies. The results of this study indicate that the t-test of profitability and leverage variables has a positive effect on tax avoidance, while liquidity, capital intensity and firm size have no effect on tax avoidance. Meanwhile, for the f test of Profitability, Liquidity, Leverage, Capital Intensity, Firm Size has a positive effect on tax avoidance.
Co-Authors Ary Susana Dewi Dhea Khoyrunnisa Hidayatun Ni’mah Kumba Digdowiseiso Kumba Digdowiseiso Paramitha Novianty Rahmat Fauzi Rimah Mawardi Sabrina Septiyani Putri Sri Farah Dewi Umi Fadillah Rahmawati