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May Juwita
Faculty of Economics and Business, Universitas Nasional
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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The Influence of Digital Marketing, Online Customer Reviews and Promotions on Purchasing Decisions for Shopee E-Commerce Users in East Pejaten May Juwita; Tri Waluyo; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.891

Abstract

The purpose of this study was to find out and analyze the influence of digital marketing, online customer reviews and promotions on purchasing decisions for Shopee e-commerce users in East Pejaten. With a total of 100 respondents through a questionnaire with quantitative methods and data were analyzed using multiple linear regression and assisted using the Statistical Package for the Social Science (SPSS) 23.0 application with the results showing that the variable: digital marketing (X1) has a direct effect on purchasing decisions, there is. online customer reviews (X2) have a positive and significant effect on purchasing decisions and promotions (X3) have a positive and significant effect on purchasing decisions.
Co-Authors Kumba Digdowiseiso Tri Waluyo