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Budi Andreanto
Fakultas Ekonomi, Universitas Yos Soedarso
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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STRATEGI PEMASARAN TOKO PAKAIAN MUSLIM PASAR TRADISIONAL MENGHADAPI TOKO PAKAIAN MUSLIM MODERN Sutrisno Sutrisno; Jamianto Jamianto; Budi Andreanto
Yos Soedarso Economic Journal (YEJ) Vol. 3 No. 1 (2021): April 2021
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

Indonesia is one of the countries that has entered the era of global competition, where there are no restrictions for each individual to develop a business, both small, medium and large. With the development of global competition that cannot be stopped, it results in small businesses being unable to compete with middle and upper class businesses in the business world.Competition between shops or kiosks in conventional markets and online shops cannot be avoided. The flood of online shops in cities cannot be stopped. The thing that can be done is to be ready to face it and to anticipate it so that the existence of a shop or kiosk in conventional markets is not eroded by the existence of an online shop.Keywords: Global Competition; Online Business.
ANALISIS STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL TIK TOK DALAM MENINGKATKAN PENJUALAN PRODUK ONLINE SHOP Anindya Prastiwi Setiawati; Budi Andreanto
Yos Soedarso Economic Journal (YEJ) Vol. 5 No. 1 (2023): April 2023
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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The aim of this research is to analyze digital marketing strategies through TikTok social media in increasing sales of online shop products at ETHICA.official Surabaya. This research is field research with a qualitative descriptive approach, the data used is primary data and secondary data. With data collection techniques in the form of interviews, observation, questionnaires and documentation. The population used was 6 ETHICA.official Surabaya managers. and the sample to see consumer responses was 47 people with indicators of respondents who had made purchases in the last month. The results of this research are advertising using Tik Tok social media, sales promotions using discounts or price reductions, premiums or gifts, trade shows, coupons or vouchers, and product guarantees. Publicity in the form of the SFS (shotout for shotout) community and also cross-promotion between fellow online shop businesses. With this concept, ETHICA.official Surabaya's sales are able to increase every year. The promotional activities carried out by ETHICA.official Surabaya are also appropriate so that consumers do not need to be afraid of being deceived in transactions with ETHICA.official Surabaya because the basic business of ETHICA.official Surabaya is an online shop because of the availability of the ETHICA.official Surabaya store. Turi Market, 3rd Floor Surabaya, Surabaya City, East Java. Apart from that, the sales implementation of ETHICA.official Surabaya is honest and avoids false promotions, does not hide defects in goods and keeps promises.
Co-Authors Anindya Prastiwi Setiawati Jamianto Jamianto Sutrisno Sutrisno