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All Journal YOS SOEDARSO ECONOMICS JOURNAL
Ali Mahsun
Program Studi Manajemen Fakultas Ekonomi; Universitas Yos Soedarso
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Analisis Strategi Pemasaran Mobil Merk Daihatsu Sigra pada PT. Armada International Motor Surabaya Rizka Novianty Haninda; Ali Mahsun; Desia Ragil Saputro
Yos Soedarso Economic Journal (YEJ) Vol. 3 No. 2 (2021): Agustus 2021
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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The author conducted this research at PT. International Motor Surabaya Fleet. The purpose of this research is to find out the strengths, weaknesses, opportunities and threats owned by the company and also to find out alternative strategies that can be used by the company, in this case PT. International Motor Surabaya Fleet. The research method used in this thesis is research in descriptive form with a qualitative approach. The data used are primary data and secondary data. Primary data is obtained from company leaders who are competent to provide information. Researchers collect information directly by conducting interviews. Secondary data was obtained from Daihatsu Sigra consumers or second informants, then from literature studies by studying various writings, books and theses related to this research. In describing the research results, the SWOT matrix is ​​used by analyzing internal and external factors which are carried out by providing an overview of the strengths, weaknesses, opportunities and threats that are owned by the company. Based on the results of the research analysis using the SWOT matrix which combines the strengths, weaknesses, opportunities and threats of the company, the matrix can produce four sets of possible alternative strategies. By using the SWOT analysis it can be obtained that the company can take alternative ST, WT, SO and WO strategies. Keywords: Qualitative; SWOT; Strategy; Competence.
Faktor-Faktor yang Mempengaruhi Keberhasilan Usaha Mikro Kecil Berbasis Ekonomi Kreatif di Kota Sidoarjo Eko Winarni; Ali Mahsun
Yos Soedarso Economic Journal (YEJ) Vol. 3 No. 3 (2021): Desember 2021
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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This study used a quantitative method with the study population being SMEs based on the creative economy in the city of Sidoarjo. The research sample is 100 people from the population. Data collection in this study was carried out using observation techniques, questionnaires, interviews, documentation regarding the factors that influence the success of creative economy-based micro-small businesses in the city of Sidoarjo. The research data were analyzed using multiple linear regression analysis using the SPSS 24 for windows program. The results of this study indicate that the coefficient of interest in entrepreneurship with a coefficient value of 0.075, a network with a coefficient value of 0.110, a brand with a coefficient value, and promotion with a coefficient value of 0.211 using a significant level of 0.05 obtained F count of 3.896 with F table of 3,890, thus F count > F table with a significant level obtained 0.006 <0.05 so that together interest in entrepreneurship, networking, brand promotion influences the success of micro-small businesses based on the creative economy in the city of Sidoarjo. While the rest is influenced by other factors that are not present in this study. Keywords: SMEs; Creative Economy; Businessman.
Pengaruh Budaya Organisasi Terhadap Motivasi dan Kepuasan Kerja Serta Kinerja Karyawan (Pada Batik Benang Raja Surabaya) Eko Winarni; Ali Mahsun
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 1 (2022): April 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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The purpose of this study is to determine how much influence Organizational Culture has on Motivation, Job Satisfaction and Employee Performance. The variables used in this research are organizational culture, motivation as the independent variable, employee performance as the dependent variable, job satisfaction as the intervening variable. The unit of analysis is Batik Yarn Raja Surabaya employees. The population in this study amounted to 117 employees with a sample of 100 respondents. The analysis technique used is the Structural Equation Model (SEM). The results in this study are Organizational Culture has a positive effect on Motivation by 0.499, Organizational culture has a positive effect on Job Satisfaction by 0.365, Motivation has a positive effect on Job Satisfaction by 0.325, Organizational Culture has a positive effect on Performance by 0.305, Motivation has a positive effect on Performance by 0.352, and Job satisfaction has a positive effect on performance of 0.519. The results of this study can be used by subsequent researchers, as a reference to enable future researchers.
Co-Authors Desia Ragil Saputro Eko Winarni Rizka Novianty Haninda