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Rizka Novianty Haninda
Fakultas Ekonomi Universitas Yos Soedarso Surabaya
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Pengaruh Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Tenant Di Mall Ciputra World Surabaya Rizka Novianty Haninda
Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 1 (2020): April 2020
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

The purpose of this study was to analyze the effect of service quality on tenant satisfaction and loyalty at Ciputra World Mall Surabaya; analyze the effect of satisfaction on tenant loyalty at Mall Ciputra World Surabaya; and analyze the effect of service quality on loyalty through tenant satisfaction at Ciputra World Surabaya Mall. This research uses a quantitative research approach. The population in this study were all tenants in Mall Ciputra World Surabaya as many as 453 people. While the samples used in this study were 82 tenants at Mall Ciputra World Surabaya. The analysis technique used in this study is Path Analysis. The results of the analysis that have been carried out can be concluded that the service quality variable directly affects the satisfaction and loyalty of tenants at Ciputra World Surabaya Mall with a positive direction; satisfaction variable influences tenant loyalty in Ciputra World Surabaya Mall directly in a positive direction, where the relationship is proven that satisfaction has a significant effect on tenant loyalty at Ciputra World Surabaya Mall with a significance value of less than 0.05; while service quality variables affect loyalty indirectly through tenant satisfaction at Ciputra World Surabaya Mall. Keywords: Service Quality; Customer Satisfaction; Customer Loyalty
ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN KEDAI WARUNG KOPI 777 SURABAYA Rizka Novianty Haninda; Novita Dwi Indriyani; Izzah Mufidah Qurratu’ain
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 1 (2022): April 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53027/yej.v4i1.261

Abstract

The purpose of this study is to determine the right marketing strategy for businesses at Kedai Warung Kopi 777 Surabaya through a SWOT analysis. Therefore, the authors are interested in conducting research with the formulation of the problem. First, how is the marketing strategy for the business at the 777 Coffee Shop Surabaya. Second, how is the SWOT analysis in determining the right marketing strategy for the Kedai Warung Kopi 777 Surabaya business. This research is a field research with qualitative research type. To analyze the data using the IFAS, EFAS, SWOT matrix. The results of this study conclude that Kedai Warung Kopi 777 in terms of product, price, procces, place, promotion and people, phisycal eviden Kedai Warung Kopi 777 has implemented a strategy that is right on target with the company's goals. However, the physical evidence of Kedai Warung Kopi 777 did the wrong strategy so it needed to be evaluated. The strategy that can be used is the Kedai Warung Kopi 777 Surabaya based on the SWOT matrix, namely by maximizing promotions in online or offline media, prioritizing consumer satisfaction with product quality and affordable prices. Keywords: Marketing Strategy; SWOT Analysis.
PENGARUH KEPUASAN KERJA, BUDAYA ORGANISASI DAN QUALITY OF WORK LIFE TERHADAP EMPLOYEE ENGAGEMENT (KETERIKATAN KARYAWAN) DIVISI NON PRODUKSI PT. TEJA SEKAWAN GROUP Novita Dwi Indriyani; Rizka Novianty Haninda; Yudita Enimasariang Lombu
Yos Soedarso Economic Journal (YEJ) Vol. 1 No. 2 (2019): Agustus 2019
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

Employee engagement has become one of the most popular issues today. In the study of human resource management, this has become popular because employee engagement provides many benefits for the company. The more employees feel bound to the company, the more creative and enthusiastic employees will feel so that they feel enthusiastic about working and exert all their abilities to achieve company goals. The formulation of the problem in this study is to determine whether job satisfaction, organizational culture and quality of work life will have an influence on employee engagement (employee engagement) at PT. Teja Sekawan Group . And the purpose of this study was to determine the effect of each variable job satisfaction, organizational culture and quality of work life on the variable employee engagement (employee engagement) at PT. Teja Sekawan Group . The research data were collected using observation and questionnaire methods, using a saturated sample of 51 respondents from all non-production or office employees at PT. Teja Sekawan Group . The data analysis technique used is multiple linear regression analysis to prove the research hypothesis. The data that has met the validity, reliability, and classical assumption tests are then processed to obtain a regression equation. Based on the results of research and discussion, it can be concluded that each variable of job satisfaction, organizational culture and quality of work life has a positive and significant effect on the variable employee engagement (employee engagement) at PT. Teja Sekawan Group . Keywords: Job Satisfaction; Organizational culture; Quality Of Work Life; Employee Engagement (Employee Engagement).
Analisis Strategi Pemasaran Mobil Merk Daihatsu Sigra pada PT. Armada International Motor Surabaya Rizka Novianty Haninda; Ali Mahsun; Desia Ragil Saputro
Yos Soedarso Economic Journal (YEJ) Vol. 3 No. 2 (2021): Agustus 2021
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

The author conducted this research at PT. International Motor Surabaya Fleet. The purpose of this research is to find out the strengths, weaknesses, opportunities and threats owned by the company and also to find out alternative strategies that can be used by the company, in this case PT. International Motor Surabaya Fleet. The research method used in this thesis is research in descriptive form with a qualitative approach. The data used are primary data and secondary data. Primary data is obtained from company leaders who are competent to provide information. Researchers collect information directly by conducting interviews. Secondary data was obtained from Daihatsu Sigra consumers or second informants, then from literature studies by studying various writings, books and theses related to this research. In describing the research results, the SWOT matrix is ​​used by analyzing internal and external factors which are carried out by providing an overview of the strengths, weaknesses, opportunities and threats that are owned by the company. Based on the results of the research analysis using the SWOT matrix which combines the strengths, weaknesses, opportunities and threats of the company, the matrix can produce four sets of possible alternative strategies. By using the SWOT analysis it can be obtained that the company can take alternative ST, WT, SO and WO strategies. Keywords: Qualitative; SWOT; Strategy; Competence.
Analisis Permintaan Impor Barang Modal di Indonesia Rizka Novianty Haninda; Nur Hami
Yos Soedarso Economic Journal (YEJ) Vol. 3 No. 3 (2021): Desember 2021
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

The purposes of this study to analyze the influence of the import demand of capital goods in Indonesia with independent variables national income, kurs, inflation, and foreign rates interest. This study uses time series data for 2004:Q1- 2020:Q4 period, using multiple regression with error correction model (ECM) method. The result of the study shows that the national income has positive effect, kurs has negative effect, inflation has positive effect but not significant and foreign rate interest not effect the demand imports of capital goods in Indonesia. Keyword : Import of Capital Goods; National Income; Kurs; Inflation; and Foreign Rate Interest.
Pengaruh Budaya Organisasi Terhadap Motivasi Karyawan PT Telekomunikasi Indonesia, Tbk Area Wilayah Sidoarjo Rizka Novianty Haninda; Rekza Yan Hermawan
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 2 (2022): Agustus 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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The purpose of this study was to determine the effect of organizational culture on the motivation of employees of PT Telekomunikasi Indonesia, Tbk in Sidoarjo. The method in this research is descriptive method. The population in this study were all employees of PT Telkom Telekomunikasi Indonesia, Tbk in Sidoarjo, with a sample of 95 employees. The simple linear regression equation obtained is, namely: Ŷ = 3.678 + 0.102 X, a positive coefficient means that there is a positive relationship between organizational culture and employee motivation. If organizational culture increases employee motivation will also increase. While the strength of the relationship between organizational culture and employee motivation with a coefficient (R) of 0.102, which means the relationship between organizational culture and employee motivation at PT Telekomunikasi Indonesia, Tbk, Sidoarjo Region can be said to show a very weak relationship. And for the determination coefficient R ^ 2, organizational culture in influencing employee motivation has a value of 1% and the remaining 99% is influenced by other variables outside this study. By using the feasibility test model F calculate <F table (0.982 <3.94) so that Ha is rejected and the probability value (sig) is 0.324> 0.05. It means that a simple linear regression model cannot be used to predict employee motivation which is influenced by organizational culture.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN HOTEL GUNAWANGSA SURABAYA Rizka Novianty Haninda; Novita Dwi Indriyani
Yos Soedarso Economic Journal (YEJ) Vol. 5 No. 3 (2023): Desember 2023
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

Dalam menghadapi persaingan dunia usaha jasa pelayanan bidang perhotelan. Perusahaan jasa tersebut terus berupaya untuk meningkatkan kinerjanya terutama pelayanan jasa, perusahaan mamandang hal penting karena saat ini permintaan akan jasa perhotelan dan persaingan antara perusahaan jasa perhotelan yang semakin tinggi. Perusahaan jasa dibidang perhotelan ini mempunyai perhatian besar pada kepuasan pelanggan untuk meningkatkan loyalitas. Hotel Gunawangsa adalah salah satu perusahaan yang bergerak dalam industri jasa dan memiliki konsep memberikan kualitas layanan terbaik demi kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui: (1) pengaruh kualitas pelayanan terhadap kepuasan; (2) pengaruh kualitas pelayanan terhadap loyalitas pelanggan; dan (3) pengaruh kepuasan terhadap loyalitas pelanggan Jenis penelitian yang digunakan adalah explanatory research. Sampel sebanyak 116 orang responden dengan teknik non probability sampling jenis sampling purposive yang menggunakan metode kuesioner. Penelitian ini menggunakan Path Analysis dan deskriptif dengan variabel exogenous (X) yaitu kualitas pelayanan,variabel intervening (Y1) yaitu kepuasan pelanggan, dan variabel endogenous (Y2) yaitu loyalitas pelanggan.Hasil penelitian ini menunjukan bahwa antara ketiga variabel berpengaruh signifikan. Berdasarkan hasil penelitian ini maka disarankan agar pihak Hotel Gunawangsa Surabaya lebih meningkatkan kualitas pelayanan jasa kepada pelanggan dan strategi kinerja perusahaan dalam membangun ikatan yang kuat agar meyakinkan dan mempertahankan kesetiaan serta kesan positif dalam merekomendasikan pada orang lain.
Pengaruh Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Pelanggan di Pizza Hut Merr Surabaya Rizka Novianty Haninda; Eko Winarni; Jamianto
Yos Soedarso Economic Journal (YEJ) Vol. 6 No. 1 (2024): April 2024
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

The growing number of restaurants has resulted in intense competition to attract restaurants. Pizza Hut MERR Surabaya is one of the big restaurants in Surabaya. It is located on The Road Dr. Ir. H. Soekarno Kel. Kedung Baruk Kec. Rungkut Surabaya. Pizza Hut MERR Surabaya has many visitors in addition to having a large building area, this restaurant also has complete facilities. Pizza Hut MERR Surabaya is surrounded by other magnificent buildings such as fast food restaurants, star hotels, companies, large malls, apartments and elite housing. The location affects consumers who come to Pizza Hut MERR Surabaya. Consumers are dominated by the upper middle class with a sufficient economy. This study aims to analyze the effect of quality of service positively on customer loyalty at Pizza Hut MERR Surabaya; to positively analyze the effect of quality of service on customer satisfaction at Pizza Hut MERR Surabaya; to positively analyze the effect of satisfaction on customer loyalty at Pizza Hut MERR Surabaya; and to analyze the effect of quality of service positively on loyalty through customer satisfaction at Pizza Hut MERR Surabaya. The type of research used in this research uses quantitative methods and Path Analysis Techniques. The sample population is 105 customers at Pizza Hut MERR Surabaya. The analytical technique used in this research is Path Analysis. The results of the analysis can be concluded that the quality of service positively affects customer loyalty at Pizza Hut MERR Surabaya; The quality of service positively affects customer satisfaction at Pizza Hut MERR Surabaya; Satisfaction positively affects customer loyalty at Pizza Hut MERR Surabaya; and Quality of service positively affects loyalty through customer satisfaction at Pizza Hut MERR Surabaya but customer satisfaction is not an intervening variable.
Co-Authors Ali Mahsun Desia Ragil Saputro Eko Winarni Izzah Mufidah Qurratu’ain Jamianto Jamianto Novita Dwi Indriyani Novita Dwi Indriyani Nur Hami Rekza Yan Hermawan Yudita Enimasariang Lombu