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All Journal Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Afen Prana Utama Sembiring
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Humanities Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Other

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Peningkatan Kompotensi Siswa melalui Pelatihan Merakit PC Apriyanto Halim; Erwin Setiawan Panjaitan; Afen Prana Utama Sembiring; Tya Wildana Hapsari
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 6 No 4 (2024): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v6i4.985

Abstract

Perkembangan perangkat komputer saat ini semakin banyak digunakan dari berbagai kalangan yang ada termasuk ke dalam kalangan remaja. Perkembangan tersebut juga berkembang terhadap jenis, harga dan spesifikasi perangkat yang digunakan. Namun, hal ini memunculkan masalah baru seperti gimana cara memperbaikinya, gimana cara menyatukannya, dan jenis komponen perangkat yang diperlukan. Oleh karena itu, diperlukan pelatihan merakit Personal Computer (PC). Adapun proses pelatihan ini dilaksanakan terhadap siswa/i SMK Swasta Methodist Tanjung Morawa. Berdasarkan hasil pre-test awal yang diberikan terdapat sekitar 78% peserta masih belum mengetahui bagaimana cara merakit komputer yang baik. Setelah proses pembagian pre-test dilaksanakan, dilakukan proses penjelasan materi terkait komponen yang terdapat di dalam komputer. Setelah itu, dilanjutkan kepada proses merakit PC disertai dengan pemasangan sistem operasi. Pada akhir pelatihan diberikan kembali post-test untuk mengukur hasil pelatihan yang telah dilakukan. Dari hasil post-test tersebut terlihat terjadinya proses peningkatkan pemahaman peserta pelatihan yang diberikan.
Socialization of the Use of Meta AI to Improve the Quality of MSME Marketing Content and Increase Sales Quantity: Penelitian Basnendar Herry Prilosadoso; Dinesh Basti Farani; Rahmawati Yuliani; Priyono Sadjijo; Afen Prana Utama Sembiring
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4286

Abstract

Competition in the digital market requires Micro, Small, and Medium Enterprises (MSMEs) to consistently produce attractive, persuasive, and high-quality marketing content . MSMEs at the village and regional levels, such as community service partners in West Java, Central Java, East Java, and Medan (North Sumatra) , face major obstacles in the form of limited human resources and copywriting and design skills, which results in stagnant sales quantities. This community service research aims to address these gaps through Socialization and Hands-on Training on the Utilization of Generative Artificial Intelligence Technology (Meta AI) . The training program focuses on the practical application of Meta AI for brainstorming content ideas, drafting effective promotional narratives, and optimizing customer chatbot strategies . The implementation method involves (1) Focus Group Discussion (FGD) to map the specific needs of MSMEs in each location, (2) Intensive training for 10 days, and (3) Mentoring and practical evaluation for two months. Post-training evaluation results showed a dramatic increase in the variety and quality of digital marketing content produced, supported by an 18% increase in average sales volume for MSMEs actively implementing the AI ​​tools . This success confirms that easily accessible AI adoption is a crucial strategy for increasing the competitiveness of regional MSMEs and accelerating digital economic inclusion.
Co-Authors Apriyanto Halim Dinesh Basti Farani Erwin Setiawan Panjaitan Prilosadoso, Basnendar Herry Priyono Sadjijo Rahmawati Yuliani Tya Wildana Hapsari Lubis