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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Rahmawati Yuliani
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Implementasi Perangkat Teknologi Informasi Sebagai Media Pengumpulan dan Pengarsipan Data Warga Masyarakat Selli Mariko; Ek Ajeng Rahmi Pinahayu; Aulia Ar Rakhman Awaludin; Nani Muliyani; Rahmawati Yuliani; Hardian Mursito; Romindo M. Pasaribu
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 4 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i4.3805

Abstract

Partners for Community Service (PkM) activities for the odd semester period 2023/2024 are the residents of RT.09 RW.03 Cipayung, East Jakarta. Results of observations and interviews with RT resident groups. 009 shows that there are still problems faced by partners. This is the background to the Team carrying out PkM activities, including: 1. Basic data on many residents at the Neighborhood Unit (RT) level is incomplete; 2. There are residents who stay at their domicile but do not report to the RT; 3. Old resident files are missing and damaged. 4. RT cannot show the demographics of residents quickly.The aim of PkM activities is to offer a solution to overcome the problems faced by PkM partners. The solution is to utilize information technology devices to create electronic forms. The form of activity carried out by the PkM team is providing training synchronously via the zoom application. The material presented to PkM Partners was 1. How to create electronic forms using Google Forms. 2. How to fill in data on the Electronic Form. 3. Read, display and download the results of input data stored in the database. Based on post-training observations and evaluations, the results of PkM activities show that RT heads are able to create and download data using electronic forms. Apart from that, the RT.009 community group is able to use electronic forms to enter data. This PkM activity is a transfer of knowledge to partners in the form of utilizing appropriate technology for society.
Socialization of the Use of Meta AI to Improve the Quality of MSME Marketing Content and Increase Sales Quantity: Penelitian Basnendar Herry Prilosadoso; Dinesh Basti Farani; Rahmawati Yuliani; Priyono Sadjijo; Afen Prana Utama Sembiring
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4286

Abstract

Competition in the digital market requires Micro, Small, and Medium Enterprises (MSMEs) to consistently produce attractive, persuasive, and high-quality marketing content . MSMEs at the village and regional levels, such as community service partners in West Java, Central Java, East Java, and Medan (North Sumatra) , face major obstacles in the form of limited human resources and copywriting and design skills, which results in stagnant sales quantities. This community service research aims to address these gaps through Socialization and Hands-on Training on the Utilization of Generative Artificial Intelligence Technology (Meta AI) . The training program focuses on the practical application of Meta AI for brainstorming content ideas, drafting effective promotional narratives, and optimizing customer chatbot strategies . The implementation method involves (1) Focus Group Discussion (FGD) to map the specific needs of MSMEs in each location, (2) Intensive training for 10 days, and (3) Mentoring and practical evaluation for two months. Post-training evaluation results showed a dramatic increase in the variety and quality of digital marketing content produced, supported by an 18% increase in average sales volume for MSMEs actively implementing the AI ​​tools . This success confirms that easily accessible AI adoption is a crucial strategy for increasing the competitiveness of regional MSMEs and accelerating digital economic inclusion.
Co-Authors Afen Prana Utama Sembiring Aulia Ar Rakhman Awaludin Dinesh Basti Farani Ek Ajeng Rahmi Pinahayu Hardian Mursito Nani Muliyani Prilosadoso, Basnendar Herry Priyono Sadjijo Romindo M. Pasaribu Selli Mariko