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Menulis Skenario Secara Fair Use dengan Menggunakan AI Aan Setiadarma; Priyono Sadjijo; Ahmad Zaki Abdullah
Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 4 (2024): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v6i4.633

Abstract

The training Writing Screenplays Using Fair Use with AI was conducted to enhance participants' understanding of the fair use concept and the application of artificial intelligence (AI) technology in screenplay writing. In the digital age, AI offers great potential in the creative industry, but its use must be accompanied by a proper understanding of ethics and law. This training aimed to introduce the principles of fair use and how to use AI software to improve creativity and efficiency in writing screenplays. The methods used included lectures, practical exercises, and evaluation of participants' work. A total of 16 participants were involved in the training, which covered topics on fair use, AI application in screenplay writing, and the challenges and obstacles encountered. The results showed an increase in participants' understanding of fair use, followed by their ability to use AI to produce more efficient and creative screenplays. However, some technical and conceptual challenges were still found, such as difficulties in using AI software and limited understanding of fair use limitations. In conclusion, this training successfully raised participants' awareness of ethics and legality in the use of technology in the creative industry, with recommendations for improving materials and technical support in the future
The Role of Women in Creating Indonesia's Golden Generation 2045: Penelitian Wilda Sumarsyah; Diah Apriliani; Bambang Amir Alhakim; Priyono Sadjijo; Romuadus Antonius Geli Koten
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2723

Abstract

This research is a qualitative study with a descriptive approach, namely an approach that has descriptive narrative characteristics to the main topics in this study which include the Role of Women, Gender Roles, and Indonesia EMAS 2045. The data used in this study are secondary data that researchers obtained from various credible sources such as scientific articles, books, and so on which are commonly used in every study. The data obtained by researchers are analyzed with the stages of data collection, data selection, data reduction, and drawing conclusions. The conclusion in this article show that women have more flexible skills, are more careful, have a higher level of concern, and have a higher level of immunity compared to men. The advantages that women have should be utilized as well as possible so that they can be involved in government, state and private companies, and other groups to improve good corporate governance in the scope of government, companies, and other groups which can ultimately work together in creating Indonesia EMAS 2045. Involvement to achieve Indonesia EMAS is in line with the spirit of feminism and gender.
Green Journalism Facing Climate Change in Sustainable Development: The Role of the Alliance of Independent Journalists of Indonesia (AJII) Anne Maria; Intyaswati, Drina Intyaswati; Priyono Sadjijo
Journal of Current Social and Political Issues Vol. 3 No. 1 (2025): Journal of Current Social and Political Issues
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jcspi.v3i1.1321

Abstract

Climate change is a condition of changing temperatures and weather patterns over a long time that negatively impacts society for a long time. Journalists play a role in overcoming climate change from the news side. On the other hand, journalists have several limitations regarding knowledge, media policies, and scientific climate change issues. This study aims to describe how the Alliance of Independent Journalists of Indonesia (AJII) constructs the issue among journalists in achieving sustainable development. The research used a qualitative method by conducting in-depth interviews with the management, Secretariat, and members of the AJII organization. The results of this study show how AJII agreed upon the construction of green journalism among journalists to achieve sustainable development. The construction was built based on social practices within the organization and between AJII internally with Civil Society Organizations (CSOs) and donors. AJII cooperates with CSOs and donors to establish a form of green journalism. Empowering journalists related to climate change issues indirectly contributes to more quality knowledge to the community.
Tinjauan Literatur Transformasi Sosial dalam Era Virtual Aan Setiadarma; Ahmad Zaki Abdullah; Priyono Sadjijo; Dwi Firmansyah
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 4 No. 1 (2024): Maret : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v4i1.2930

Abstract

Social transformation in the virtual era has become an increasingly relevant research subject with the expanding penetration of digital technology in human life. Recent literature studies reveal various aspects related to virtual sociology, including the formation of online communities, the role of technology in identity formation, and the impact of social media on culture and public opinion. This research aims to compile a comprehensive literature review on social transformation in the virtual era, identifying current trends, important findings, and recent developments in virtual sociology studies. Additionally, this study aims to investigate the social impacts arising from changes in social interaction and culture in the digital world. Employing a comprehensive literature review approach, this research gathers and evaluates various relevant literary sources, including journal articles, books, research reports, and other information sources related to social transformation in the virtual era. The findings of this research provide a deeper understanding of social dynamics in the virtual era, including the formation of online communities, digital identity, and the role of social media in shaping public opinion. The information obtained from this literature review can serve as a reference for researchers, practitioners, and policymakers in addressing challenges and opportunities arising from social changes driven by digital technology. The social transformation in the virtual era plays a significant role in shaping the dynamics of modern society. Studies on virtual sociology offer valuable insights into how digital technology influences human behavior, interaction, and social structures in the virtual world.
Transformasi Media Sosial dalam Praktik Public Relations: Tinjauan Literatur Ahmad Zakki Abdullah; Mia Nurmiarani; Priyono Sadjijo
JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) Vol. 2 No. 4 (2024): Oktober : JURNAL PENDIDIKAN DAN ILMU SOSIAL
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jupendis.v2i4.2268

Abstract

The development of social media has transformed the landscape of communication and Public Relations (PR) practices. In this digital era, PR practitioners are required to understand and utilize social media effectively in efforts to build strong relationships with the public. This study aims to investigate the role of social media in PR practices, focusing on identifying current trends, changes, and challenges faced by PR practitioners in adopting social media. The method of literature review is used to gather and analyze information from various sources. The research findings show that social media has become an integral component in PR strategies, enabling practitioners to interact directly with the public, respond to issues in real-time, and measure their communication impact more accurately. Recent trends highlight the importance of visual content, collaboration with influencers, and attention to sustainability and social responsibility issues. In conclusion, the transformation of social media has had a significant impact on PR practices, expanding reach, increasing engagement, and allowing for more accurate performance measurement.
Strategi Komunikasi Digital Komunitas Pencak Silat Indonesia dalam Membangun Identitas Budaya M. Syafril Marib Setiawan Lebba; Drina Istyaswati; Priyono Sadjijo
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.4950

Abstract

This study aims to examine the digital communication strategies used by the Indonesian pencak silat community on social media platforms to enhance cultural imagery and encourage participatory engagement. The study seeks to understand how the community uses content, narratives, and interactions to maintain cultural identity while expanding its reach among younger audiences. Using a qualitative descriptive approach, data were collected through netnographic observation of social media activity on Instagram, TikTok, and YouTube, combined with in-depth interviews with key community members and followers. The results reveal that visual storytelling, hashtag campaigns, and interactive challenges are effective tools for cultural preservation and engagement. In addition, the community strategically positions silat not only as a martial art but also as a symbol of national identity. The study highlights how digital platforms can be participatory spaces that empower local traditions. The findings contribute to the discourse on digital cultural communication and offer practical insights for cultural communities seeking wider recognition in the digital era.
Socialization of the Use of Meta AI to Improve the Quality of MSME Marketing Content and Increase Sales Quantity: Penelitian Basnendar Herry Prilosadoso; Dinesh Basti Farani; Rahmawati Yuliani; Priyono Sadjijo; Afen Prana Utama Sembiring
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4286

Abstract

Competition in the digital market requires Micro, Small, and Medium Enterprises (MSMEs) to consistently produce attractive, persuasive, and high-quality marketing content . MSMEs at the village and regional levels, such as community service partners in West Java, Central Java, East Java, and Medan (North Sumatra) , face major obstacles in the form of limited human resources and copywriting and design skills, which results in stagnant sales quantities. This community service research aims to address these gaps through Socialization and Hands-on Training on the Utilization of Generative Artificial Intelligence Technology (Meta AI) . The training program focuses on the practical application of Meta AI for brainstorming content ideas, drafting effective promotional narratives, and optimizing customer chatbot strategies . The implementation method involves (1) Focus Group Discussion (FGD) to map the specific needs of MSMEs in each location, (2) Intensive training for 10 days, and (3) Mentoring and practical evaluation for two months. Post-training evaluation results showed a dramatic increase in the variety and quality of digital marketing content produced, supported by an 18% increase in average sales volume for MSMEs actively implementing the AI ​​tools . This success confirms that easily accessible AI adoption is a crucial strategy for increasing the competitiveness of regional MSMEs and accelerating digital economic inclusion.