Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Business, Law, and Education
Agnes Dini Mardani
Institut Teknologi dan Bisnis Trenggalek
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Impact Of Digital Service Quality And Consumer Trust On Customer Loyalty With Customer Satisfaction As A Mediator Marwan Effendi; Agnes Dini Mardani; Gatot Wijayanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3913

Abstract

This research investigates the intricate relationships among digital service quality, consumer trust, customer satisfaction, and customer loyalty within the context of PDAM Trenggalek, a municipal water utility service. Utilizing a sample of 65 individuals through a Random Sampling technique, the study employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis using Smart PLS software. The results reveal a significant direct impact of digital service quality on consumer trust and customer loyalty, emphasizing the crucial role of seamless digital services in cultivating customer satisfaction and loyalty. Furthermore, a significant relationship is identified between consumer trust and customer loyalty, highlighting the importance of consumer trust in fostering customer loyalty. However, the indirect relationship between consumer trust and customer loyalty, mediated by customer satisfaction, is found to be not statistically significant in the examined sample. The findings underscore the strategic importance of prioritizing digital service quality and building consumer trust to enhance customer satisfaction and foster lasting loyalty in the competitive landscape of municipal water utility services. This research contributes valuable insights that can inform strategic initiatives for PDAM Trenggalek to optimize customer experiences and strengthen customer relationships.
Influencer Authenticity: Unraveling The Impact On Modern Marketing Agnes Dini Mardani; Evrina Evrina; Bella Hartati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9824

Abstract

This research investigates the dynamics of influencer authenticity and marketing effectiveness on consumer engagement and trust within PT. Unilever Indonesia, Tbk - Depo Makassar. Utilizing a quantitative research design with a sample of 130 consumers, path analysis using Smart PLS software was conducted to examine the direct and indirect effects of influencer authenticity and marketing effectiveness on consumer engagement and trust. The results reveal significant positive relationships between influencer authenticity and both consumer engagement and trust, highlighting the importance of genuine influencer engagements in fostering consumer connections and confidence in brands. However, while marketing effectiveness positively influences consumer engagement, its impact on consumer trust is not statistically mediated by engagement. These findings underscore the necessity for Unilever to prioritize authentic influencer partnerships and refine marketing strategies tailored to the unique characteristics of the Makassar market to enhance consumer trust and drive long-term brand loyalty and success. Keywords : Influencer Authenticity, Marketing Effectiveness, Consumer Engagement, Consumer Trust
Systematic Literature Review: Implementation of Artificial Intelligence in the Field of Management Science Muhammad Vicky Zulfikar; Dieva Zahrotu Anfi; Agnes Dini Mardani
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1195

Abstract

This research aims to identify the implementation of artificial intelligence and in the field of management based on published research articles. Additionally, this study aims to explore gaps in knowledge to contribute to future academic studies. A systematic literature review (SLR) method was employed to analyse various articles published in academic journals indexed in Scopus from 2018 to 2023. Articles were screened using predefined keywords obtained from top-ranked journals. The SLR method was used to review the topics/themes, findings, methodologies, recommendations, and limitations of the published articles. The analysis results provide evidence that the implementation of artificial intelligence and in management enhances the effectiveness and efficiency of management. It is important to encourage the adoption of this technology to unlock its significant potential, while also considering the ethical aspects of its implementation. This research is expected to be beneficial and contribute to future research development by providing insights and identifying research gaps in the implementation of artificial intelligence and in management
Co-Authors Dieva Zahrotu Anfi Evrina Gatot Wijayanto Hartati Hartati Marwan Effendi Muhammad Vicky Zulfikar