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All Journal JURNAL MANAJEMEN AKSIOMA : Jurnal Sains Ekonomi dan Edukasi JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Syarifuddin Arief
Politeknik LP3i Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA PADA PT. DARMA SUKSES MOTOR MAJENE Syarifuddin Arief
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 1 No. 1 (2022): Januari: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v1i1.330

Abstract

Penelitian ini bertujuan untuk: 1) mengetahui dan menganalisis mengetahui pengaruh promosi terhadap keputusan pembelian sepeda motor Yamaha pada PT. Sukses Motor Majene, 2) mengetahui dan menganalisis pengaruh lokasi terhadap keputusan pembelian sepeda motor Yamaha pada PT. Darma Sukses Motor Majene dan 3) untuk mengetahui manakah yang lebih dominan mempengaruhi antara promosi dan lokasi terhadap keputusan pembelian sepeda motor Yamaha pada PT. Darma Sukses Motor Majene. Jenis penelitian adalah penelitian kuantitatif dengan populasi seluruh konsumen PT. Darma Sukses Motor Majene dan sampel ditarik menggunakan metode non probability sampling sehingga jumlah minimal sampel yang digunakan adalah 50 orang. Hasil penelitian menunjukkan bahwa: 1) promosi berpengaruh positif dan signifikan terhadap keputusan pembelian responden pada PT. Darma Sukses Majene, 2) lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian responden pada PT. Darma Sukses Majene dan 3) promosi dan lokasi memiliki pengaruh secara simultan atau secara bersama-sama terhadap keputusan pembelian responden pada PT. Darma Sukses Majene.
LEADERSHIP, COMMITMENT AND WORK CULTURE : THEIR IMPACT ON EMPLOYEE PRODUCTIVITY Ibrahim Ahmad; Haeruddin Haeruddin; Muhammad Abbas; Syarifuddin Arief
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

Purpose of this study was to determine and analyze the influence of leadership, commitment, budaya commitmentto employee productivity at the Department of Rural Community Empowerment of North Morowali Regency. Penelitian ini mengguna-This study uses a quantitative descriptive approach with a population of 33 people by sampling using the saturated sample Method. The analysis method used is linear regression analysis method. The results obtained are leadership has no significant effect on employee productivity, commitment psoitif psoitif significant effect on employee productivity, BUpower of work has no significant effect on employee productivity. Commitment is the dominant variable affecting employee performance and simultaneously the three variables studied have a positive and significant effect on employee productivity.
Analisis Kompetensi Digital Pelaku UMKM dalam Pengelolaan UMKM Berbasis Bisnis Digital di Kecamatan Somba Opu Kabupaten Gowa Sudirman Sudirman; Amril Alfiansyah; Syarifuddin Arief; M. Dakhri Sanusi; Ujianti Tawakkal
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2898

Abstract

Digital transformation has encouraged Micro, Small, and Medium Enterprises (MSMEs) to enhance their capabilities in utilizing digital technologies. This study aims to analyze the digital competencies of MSME owners in managing digital business-based enterprises in Somba Opu District, Gowa Regency. The study employed a quantitative approach using a survey method involving 50 MSME owners as respondents. Primary data were collected through a structured questionnaire based on a five-point Likert scale, while data analysis was conducted using descriptive statistics and simple linear regression. The findings reveal that the digital competencies of MSME owners are generally at a moderate level, particularly in the use of social media and digital communication applications. However, competencies related to data analysis, integrated digital marketing, and the utilization of e-commerce platforms remain relatively limited. The regression analysis indicates that digital competence has a positive and significant effect on the management of digital business-based MSMEs. Therefore, this study recommends continuous training programs focusing on digital literacy, digital marketing, and the effective use of e-commerce platforms to strengthen the digital capabilities and competitiveness of MSMEs in Somba Opu District.
Co-Authors Amril Alfiansyah Haeruddin Haeruddin Ibrahim Ahmad M. Dakhri Sanusi Muhammad Abbas Sudirman Sudirman tawakkal, ujianti