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All Journal AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN Economics and Digital Business Review IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Advances in Business & Industrial Marketing Research
Muhammad Abbas
Universitas Fajar
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Celebrity Endorser, Citra Merek dan Harga Sebagai Penentu Keputusan Pembelian Muhammad Abbas
Economics and Digital Business Review Vol. 3 No. 1 (2022): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v3i1.181

Abstract

Skincare is one of the primary needs that is currently a trend among the community, especially in Makassar City. As more and more beauty clinics in Indonesia offer similar products and treatments, the competition between these beauty brands increases, so Ms Glow must create something good in the eyes of the public. This research needs to be done to analyze and find out how the influence of the use of celebrity endorsers, brand image and price on purchasing decisions of Ms Glow products. This type of research is a type of quantitative descriptive research. The population in this study is the consumer product of Ms.Glow's basic facial package in Makassar City. The sampling method uses a non-probabilty technique, namely accidental sampling. The number of respondents in this study were 50 people (women). Methods of data collection using a questionnaire. The data analysis technique is using Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely the coefficient of determination test, F test and t test. The results of the study found that celebrity endorser, brand image and price had a positive and significant effect on purchasing decisions for Ms.Glow products in the people of Makassar City, either partially or simultaneously.
Pengaruh Bauran Pemasaran Terhadap Penjualan Produk Kartu Halo Telkomsel Muhammad Abbas; Ismail H.A; Muhammad Fara Kessi; Imran Tajuddin
AkMen JURNAL ILMIAH Vol 19 No 2 (2022): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v19i2.2980

Abstract

Tujuan penelitian ini untuk mengetahui apakah bauran pemasaran yang meliputi produk, harga, distribusi dan promosi mempengaruhi penjualan kartu Halo pada PT. TELKOMSEL di makassar. Prosedur yang digunakan untuk pengumpulan data adalah teknik probability sampling. Kemudian digunakan metode Simple Random Sampling, yaitu pengambilan sampel anggota populasi dilakukan secara acak tanpa yang ada dalam populasi itu. Dikarenakan jumlah populasinya tidak diketahui secara pasti maka sample yang ditentukan adalah sebanyak 100 responden. Jenis’s data dalam penelitian ini adalah data primer dan data sekunder. Data primer bersumber dari perusahaan berupa hasil pengamatan, wawancara terhadap manajer perusahaan dan beberapa karyawan, serta data relevan lainnya. Data sekunder diperoleh dari bahan tertulis melalui dokumen-dokumen dan laporan lainnya yang relevan. Pengumpulan data menggunakan metode observasi dan kuesioner. Data diolah menggunakan SPSS dengan melakukan analisis linear berganda dan uji hipotesis yaitu uji parsial. Hasil dari penelitian ini adalah variabel bauran pemasaran (produk, harga, distribusi, promosi) berpengaruh secara signifikan terhadap penjualan.
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Karyawan Ismail H.A; Andi Muhammad Fara Kessi; Imran Tajuddin; Muhammad Abbas
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 1 (2023): Article Research Volume 6 Number 1, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i1.897

Abstract

Tujuan penelitian ini adalah untuk mengkaji dan menganalisis pengaruh gaya kepemimpinan dan lingkungan kerja terhadap kinerja karyawan Rumah Sakit Ibnu Sina Kota Makassar. Populasi yang digunakan sebagai bahan penelitian adalah karyawan RS. Ibnu Sina Kota Makassar Tahun 2018 sebanyak 66 orang. Sampel adalah bagian atau wakil populasi yang diteliti. Teknik pengambilan sampel menggunakan metode sensus yaitu jumlah sampel merupakan seluruh populasi. Jenis data dalam penelitian ini adalah data primer dan data sekunder. Pengumpulan data menggunakan metode wawancara dan kuesioner. Hasil dari penelitian ini adalah Gaya Kepemimpinan secara parsial berpengaruh positif dan signifikansi terhadap kinerja. Lingkungan Kerja secara parsial tidak berpengaruh positif dan signifikansi terhadap kinerja. Kinerja karyawan Rumah Sakit Ibnu Sina Makassar dapat terlaksana dengan baik, apabila tujuan dan sasaran yang berlaku di Rumah Sakit Ibnu Sina Makassar sudah terlaksana.
LEADERSHIP, COMMITMENT AND WORK CULTURE : THEIR IMPACT ON EMPLOYEE PRODUCTIVITY Ibrahim Ahmad; Haeruddin Haeruddin; Muhammad Abbas; Syarifuddin Arief
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose of this study was to determine and analyze the influence of leadership, commitment, budaya commitmentto employee productivity at the Department of Rural Community Empowerment of North Morowali Regency. Penelitian ini mengguna-This study uses a quantitative descriptive approach with a population of 33 people by sampling using the saturated sample Method. The analysis method used is linear regression analysis method. The results obtained are leadership has no significant effect on employee productivity, commitment psoitif psoitif significant effect on employee productivity, BUpower of work has no significant effect on employee productivity. Commitment is the dominant variable affecting employee performance and simultaneously the three variables studied have a positive and significant effect on employee productivity.
Penguatan Akulturasi Budaya Mahasiswa Asing melalui Pendampingan Dosen Pada Internasional Community Services Collaboration Cultural Exchange Camp Erna Cahyani; Faizah Mastutie; Andi Ibrahim Yunus; Muhammad Abbas; Muhammad Cahyadi; Zulharnah Zulharnah; Ghaliyah Nimassita Triseptya; Syafaruddin Syafaruddin; Nasiratunnisa Mallapiang
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 5, No 3 (2026): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : Univeristas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v5i3.89040

Abstract

Abstrak. Pengabdian pada masyarakat ini bertujuan untuk melakukan pengenalan budaya dan kebiasaan kehidupan  dalam masyarakat Indonesia sehari- hari secara efektif dengan model pendampingan budaya berbasis experiential learning dengan harapan terhadap adanya peningkatan kemampuan interkultural setiap mahasiswa asing. Pengamatan efektifitas pelaksanaan kegiatan yang digunakan adalah dengan ukuran kualitatif-kuantitatif dengan 70 mahasiswa asing peserta Darmasiswa dan KNB dari 8 negara sebagai peseerta kegiatan, evaluasi didapat dan dilakukan melalui hasil kuesioner Intercultural Competence Scale, Focus Group Discussion, dan observasi partisipatif oleh beberapa dosen pendamping di lapangan. Pendampingan dilakukan melalui 4 alur kegiatan: pengenalan flora endemik Sulawesi, workshop pengenalan tenun tradisional, praktik dan pengenalan kuliner lokal, dan diskusi nilai budaya Bugis-Makassar tentang  filosofi "sipakatau, sipakalebbi, sipakainge" yang menjadi bagian materi pada kegiatan community services tersebut, kegiatan menanam padi bersama warga dan partisipan. Dimana setelah kegiatan menunjukkan adanya peningkatan pemahaman tentang budaya dan kebiasaan masyarakat Bugis Makassar secara baik dikalangan para mahasiswa asing tersebut melalui kuisioner evaluasi yang dilakukan yang meng evaluasi pada seluruh aspek kemampuan interkultural para mahasiswa peserta. Skor evaluasi rata-rata naik sebelum kegiatan dan pasca kegiatan dengan kategori Baik. Peningkatan tertinggi terjadi pada aspek pemahaman nilai budaya lokal, diikuti kemampuan bahasa Indonesia dasar. Evaluasi kualitatif menegaskan bahwa peran dosen sebagai mentor budaya dan penghubung ke komunitas lokal Denassa menjadi faktor kunci dalam meminimalkan hambatan bahasa dan stres akulturasi.Kata kunci: pendampingan dosen, mahasiswa asing, kemampuan interkultural, kearifan lokal, Denassa Botanical Garden
Relationship between Service Quality and Customer Satisfaction Muhammad Abbas
Advances in Business & Industrial Marketing Research Vol. 1 No. 2 (2023)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i2.87

Abstract

This research aims to measure customer satisfaction in service quality dimensions, namely physical evidence, reliability, responsiveness, assurance and empathy. The research method uses a questionnaire distributed to 65 Damri Bus passengers. After the results were obtained through the reliability and validity tests, they were analyzed using Multiple Linear Regression with the SPSS 17.0 for Windows program in which the classical assumption test, multicollinearity test, heteroscedasticity test, normality test, t-test, f test and coefficient of determination (R2) test were carried out. Based on the analysis, it is concluded that service quality (SERVQUAL) affects the level of customer satisfaction individually and simultaneously and is empirically proven. The dominant factor that most affects customer satisfaction on Damri Buses in Makassar City is physical evidence.
Integrating Knowledge Management into Marketing for Enhanced Decision-Making and Performance Muhammad Abbas
Advances in Business & Industrial Marketing Research Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i2.274

Abstract

The integration of knowledge management (KM) into marketing strategies has become increasingly vital for organizations striving to enhance decision-making processes and overall performance in today's dynamic business landscape. This study aims to explore the multifaceted nature of KM integration in marketing contexts and its implications for organizational success.The researches design employed a systematic literature review to synthesize insights from diverse perspectives and shed light on key determinants of KM effectiveness. Findings reveal that organizational readiness, user acceptance, and system usability emerge as critical factors influencing the effectiveness of KM in supporting marketing decision-making. Organizational culture, leadership support, and technological infrastructure play pivotal roles in shaping KM initiatives and driving organizational performance outcomes. The implications of this study underscore the importance of addressing challenges related to organizational culture, leadership support, and technological infrastructure to maximize the benefits of KM in marketing contexts. By adopting proactive measures and a holistic approach to KM implementation, organizations can leverage their knowledge assets more effectively and gain a competitive edge in the marketplace.
Co-Authors Andi Ibrahim Yunus Andi Muhammad Fara Kessi Erna Cahyani Faizah Mastutie Ghaliyah Nimassita Triseptya Haeruddin Haeruddin Ibrahim Ahmad Imran Tajuddin Ismail H.A Muhammad Cahyadi Muhammad Fara Kessi Nasiratunnisa Mallapiang Syafaruddin Syafaruddin Syarifuddin Arief Zulharnah Zulharnah