Article Per Year (5 Year)
p-Index From 2021 - 2026
1.006
P-Index
This Author published in this journals
All Journal Jurnal PKM Manajemen Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI AMANAH : Jurnal Ilmiah Ilmu Manajemen
Aldila Rahma Putri
Universitas Pamulang
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mathematics Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Strategi Digital Marketing yang dapat di Terapkan untuk Bisnis Kecil Pada Anggota Komunitas Senam Nusantara (Ksn) Kecamatan Setu Kabupateng Tangerang Selatan Liawati Liawati; Aldila Rahma Putri; Ade Yusuf
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol 3, No 1 (2023): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v3i1.30219

Abstract

PKM atau Pengabdian Kepada Masyarakat adalah suatu kegiatan yang bertujuan untuk membantu masyarakat tertentu dalam beberapa aktivitas tanpa mengharapkan imbalan dalam bentuk apapun. Kegiatan Pengabdian Kepada Masyarakat ini dapat dilakukan oleh mahasiswa maupun oleh dosen dari Universitas maupun Institusi Pendidikan lainnya. Untuk dosen, Pengabdian Kepada Masyarakat ini merupakan salah satu dari kewajiban dosen sebagai salah satu bagian dari Tri Dharma Perguruan Tinggi. Metode yang digunakan pada Pengabdian Kepada Masyarakat ini berupa penyuluhan dan pelatihan secara langsung. Kegiatan ini dimaksudkan untuk meninjau perkembangan aktualisasi masyarakat terhadap kegiatan yang telah dilakukan sebelumnya dengan harapan dapat dilaksanakan sesuai dengan teori yang telah di peroleh melalui kegiatan yang telah dilaksanakan. Evaluasi juga bertujuan untuk memahami pola pemahaman masyarakat terhadap informasi baru yang diperoleh dari pelaksana kegiatan. Hasil ini diharapkan dapat diterapkan untuk bisnis kecil pada anggota komunitas senan nusantara (KSN). Hasil pengabdian masyarakat yang diperoleh oleh peserta yaitu mendapatlan peningkatan stratego digital marketing yang dapat di terapkan untuk bisnis kecil pada anggota komunitas senam nusantara (KSN) dan berjumlah 55 orang. Pengetahuan yang diperoleh pada Pengabdian Kepada Masyarakat ini diharapkan dapat meningkatkan pengetahuan dan kemampuan individu agar mau dan mampu mengambil tindakan yang dapat meningkatkan pengetahuan mereka tentang digital marketing, dapat membuat strategi pemasaran menggunakan basis digital pada kegiatan kewirausahaan dan juga mampu merubah pandangan tentang media digital yang pada kenyataannya mampu meningkatkan pendapat pribadi mereka maupun komunitas tempat mereka bekerja
Pengaruh Lingkungan Kerja Positif terhadap Motivasi dan Kinerja Sumber Daya Manusia di Desa Cicalengka Pagedangan Tangerang Budi Ismanto; Aldila Rahma Putri; Wahyu Andri Wibowo
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1739

Abstract

A positive work environment is an essential factor in enhancing employee motivation and performance, particularly in public sector organizations that play a key role in community services. This community service activity (PKM) aimed to improve understanding and implementation of positive work environment practices to strengthen the motivation and performance of human resources in Cicalengka Village, Pagedangan, Tangerang. The activity was conducted at the Cicalengka Village Office on August 31, 2025, and involved ten lecturers from Universitas Pamulang as facilitators. A total of fifteen village officials participated in the program. The PKM activities were carried out through a combination of lectures, practical sessions, group discussions, and question-and-answer interactions. This participatory method encouraged active involvement and reflection from participants on their daily work practices. The results of the activity showed an increased awareness among participants about the importance of creating a supportive, communicative, and collaborative work environment. Participants also demonstrated improved motivation and readiness to apply the concepts of a positive work culture in their organizational setting. In conclusion, the PKM activity contributed to strengthening the capacity and mindset of village officials toward a more productive and harmonious work environment, which is expected to improve overall performance and service quality in Cicalengka Village.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA KLINIK BUNDA MULYA PARUNG PANJANG Dwiki Imam Alpian; Aldila Rahma Putri
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i3.10371

Abstract

Abstract. The purpose of this study is to determine the Influence of Service Quality and Location on Customer Satisfaction. The research method used is a quantitative descriptive method. The sampling technique used the Slovin formula, so that a sample of 94 respondents was obtained. Meanwhile, the primary data collection technique is through a questionnaire which is processed using the SPSS Application System Version 25. The data analysis method uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis tests. The results of this study are that the quality of service has a positive and significant effect on Customer Satisfaction with a value with a determination coefficient value of 72.3%, a hypothesis test of a t-count > t table or 3.221 > t a table of 1,662 or a significance of 0.000 < 0.05. location has a positive and significant effect on Customer Satisfaction with a determination coefficient value of 83.7% and a hypothesis obtained t count: 1.948 > t table: 1.662 or a significance of 0.000 < 0.05. The effect of service quality and location simultaneously had a positive and significant effect on customer satisfaction with the regression equation Y = 1,304 + 0.206X1 + 0.770X2. The value of the determination coefficient is 84.7%, The hypothesis test obtained a value of F calculated: 251,963 > F table: 2.705, Keywords: Customer Quality, Customer Satisfaction, Coefficient of Determination, Simultaneous
Edukasi Media Sosial Sebagai Alat Pemasaran Bagi Wirausaha Pemula Gerakan Pemuda Ansor Kecamatan Pagedangan Aldila Rahma Putri; Jaenudin Jaenudin; Ahyani Ahyani
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/3sqgs669

Abstract

This Community Service (PKM) activity aims to improve the understanding, knowledge, and skills of novice entrepreneurs in utilizing social media as a digital marketing tool to expand market reach and increase business competitiveness. The activity implementation method uses an educational and participatory approach through initial surveys, counseling, training, demonstrations, direct practice, discussions, questions and answers, mentoring, and evaluations. The activity was carried out on April 18–19, 2026, involving novice entrepreneurs, the community, and young people who have an interest in entrepreneurship. The results of the implementation showed that participants experienced an increased understanding of digital marketing concepts, were able to manage business social media accounts better, and had skills in creating more attractive and effective promotional content. Furthermore, participants gained a deeper understanding of the importance of branding strategies, customer interaction, and the use of social media to expand their market. This PKM program positively contributes to improving digital literacy, encouraging technology-based marketing transformation, and strengthening the competitiveness of budding entrepreneurs in the digital economy era.
Pengaruh Harga Grosir dan Promosi terhadap Keputusan Pembelian Sirup Cap Bangau pada Toko Maju Bersama di Cikande Diah Hariyanti Azmar; Aldila Rahma Putri
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6743

Abstract

This study aims to analyze the influence of wholesale pricing and promotion on purchasing decisions of Bangau Syrup at Toko Maju Bersama in Cikande. The study was motivated by a decline in the number of customers and sales volume during the 2022–2024 period, which was presumed to be influenced by increasing wholesale prices and less effective promotional activities. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to customers of Toko Maju Bersama and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial (t-test),simultaneous (F-test), and the coefficient of determination (R²). The findings are expected to indicate that wholesale pricing and promotion have a significant influence on purchasing decisions, both partially and simultaneously. The research results indicate that wholesale price has a positive and significant effect on purchasing decisions; the ANOVA test yielded a calculated F-value of 59.599, whereas the F-table value for N = 256 is 3.04. Thus, it can be concluded that price and promotion significantly influence purchasing decisions.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Donat Madu Pada Donat Madu Cihanjuang Cabang Tangerang Selatan Aldila Rahma Putri; Priehadi Dhasa Eka; Priyono Priyono
AMANAH : Jurnal Ilmiah Ilmu Manajemen Vol. 4 No. 1 (2026): AMANAH: Jurnal Ilmiah Ilmu Manajemen
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/amanah.v4i1.1050

Abstract

Penelitian ini bertujuan untuk menganalisis peran harga dan kualitas produk dalam membentuk keputusan pembelian konsumen Donat Madu Cihanjuang Cabang Tangerang Selatan. Penelitian menggunakan pendekatan deskriptif asosiatif dengan metode simple random sampling dan melibatkan konsumen sebagai responden penelitian. Data dianalisis melalui serangkaian pengujian statistik untuk memastikan kualitas instrumen serta mengidentifikasi hubungan dan kontribusi variabel harga dan kualitas produk terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa harga dan kualitas produk memiliki peran penting dalam mendorong keputusan pembelian konsumen. Harga yang dipersepsikan sesuai dengan manfaat dan kemampuan konsumen dapat meningkatkan keyakinan untuk melakukan pembelian, sementara kualitas produk yang konsisten mampu memberikan pengalaman positif dan memperkuat kepercayaan konsumen terhadap produk. Secara bersama-sama, harga dan kualitas produk menjadi pertimbangan utama konsumen dalam menentukan keputusan pembelian, yang menunjukkan bahwa strategi pemasaran tidak cukup hanya berorientasi pada penetapan harga, tetapi juga perlu didukung oleh kualitas produk yang mampu memenuhi harapan konsumen. Temuan ini memberikan implikasi bahwa Donat Madu Cihanjuang Cabang Tangerang Selatan perlu mempertahankan keseimbangan antara keterjangkauan harga dan kualitas produk agar mampu meningkatkan daya tarik pembelian, kepuasan konsumen, serta mempertahankan daya saing di tengah persaingan bisnis makanan yang semakin kompetitif.
Co-Authors Ade Yusuf Ahyani Ahyani Budi Ismanto Diah Hariyanti Azmar Dwiki Imam Alpian Jaenudin Jaenudin Liawati Liawati Priehadi Dhasa Eka Priyono Priyono Wahyu Andri Wibowo