Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Computech & Bisnis (e-Journal) Manajemen : Jurnal Ekonomi
Pingky Abda Ramkutih
Universitas Teknologi Digital
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Penerapan Strategi TOWS Dalam Meningkatkan Volume Penjualan Pada Usaha Kerupuk Kulit Cap Wayang Golek Di Kabupaten Bandung Barat Pingky Abda Ramkutih; Wardana
Manajemen : Jurnal Ekonomi Vol. 6 No. 1 (2024): Manajemen : Jurnal Ekonomi
Publisher : Program Studi Ekonomi Manajemen Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/manajemen.v6i1.1229

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui analisis penerapan strategi TOWS dalam meningkatkan volume penjualan pada usaha kerupuk kulit Cap Wayang Golek di Kabupaten Bandung Barat. Hal ini meliputi penerapan analisis TOWS serta alternatif yang dilakukan oleh usaha kerupuk kulit Cap Wayang Golek, dampak dari analisis penerapan strategi TOWS terhadap peningkatan jumlah volume penjulan.Penelitian ini termasuk penelitian yang menggunakan metode kualitatif deskriptif. Teknik pengumpukan data menggunakan teknik observasi, wawancara, dan dokumentasi.Hasil penelitian ini menunjukan adanya dampak dari analisis penerapan strategi TOWS dalam meningkatkan jumlah volume penjualan.Hal ini ditunjukan dari hasil wawancara dan observasi bahwa analisis penerapan strategi TOWS merupakan hal yang penting yang harus dianalisis oleh setiap usaha atau bisnis
Business Network Analysis in Increasing Sales Volume in Rengginang Cililin West Bandung District Pingky Abda Ramkutih; Lia Yuliana; Resya Dwi Marselina
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.267

Abstract

This study aims to examine the business network's impact on the sales volume of rice crackers at a specific production house in Cililin. The study utilizes a qualitative research methodology with a descriptive model, including interviews, observations, and documentation as research methods. The research findings indicate that a rice cracker production facility in Cililin has established a robust production network, with several suppliers providing raw materials. Additionally, the facility has developed a marketing network by actively participating in the trader community in West Bandung. Furthermore, the facility has formed cooperative partnerships with different supplier stores to facilitate distribution. The rice cracker production plant in Cililin has effectively enhanced its annual sales volume through its established business network while selling items exclusively within the local vicinity. Hence, it is recommended that the production company in Cililin enhance its commercial network to broaden prospects, resulting in a surge in sales volume and profits. This entails expanding corporate networking to expand the market reach and optimizing management systems for a more streamlined firm operation.
Co-Authors Lia Yuliana Resya Dwi Marselina Wardana Wardana